Mobile Internet: The biggest challenge of the 2013 is security.

On the January 16 of the "2012 China Internet Industry Annual Meeting", the topic of mobile Internet has become the focus of the participants. Gao, vice chairman of China Internet Association, believes that the mobile Internet industrial system, which is mainly composed of terminals, platforms and services, has been developed in the 2012, changing the pattern of Internet industry in China, changing Internet users ' behaviors and lifestyles, and further influencing the way of operation from government to social organization to all walks of life "China's mobile internet sector also has a range of problems such as high 3G traffic costs and limited WiFi coverage," said COO Yulijuan, Deputy Secretary-General of the organizing committee of China Internet Industry annual meeting. ”

Mobile interconnection challenges traditional communication services

The fall in smartphone prices was seen as a direct driver of the rapid growth of the mobile internet in 2012.

The Ministry of Industry and Information technology statistics show that by the end of November 2012, the number of mobile users in China has more than 1.1 billion, of which 3G users more than 220 million, 3G user penetration rate of 20%. Gao introduced that the mobile Internet terminals represented by the thousand-level smartphone are rapidly spreading, because of low prices and good performance, especially by young netizens. 2012, with Millet, Huawei, ZTE as the representative of domestic smartphone shipments are expected to exceed 100 million.

Sun Pelin, analyst at the Analysys think-tank, said from 2013 shipments of Android phone forecasts, 2013 in the number of smartphone users will be a turning point in the growth rate, while the number of intelligent machine ownership of mobile internet users than the proportion will be far more than 50%, which will become China Mobile Internet market, an important basis for benign development.

Gao that the size of mobile internet users over the Internet, triggering changes in market patterns. China has become the second largest mobile application market in the world after the United States, mainly in the application store platform, we currently have more than 50 application stores, as of last September, the largest platform in the domestic application software number has reached more than 700,000, download more than more than 9 billion, Gao frankly, " There is still a gap between Apple and Android platforms, but we can also look at the third and fourth places.

With more than 730,000 apps on the IPhone, ipod Touch and ipad platform in 2012, Google play employs 700,000 and Microsoft has authorized and released more than 75,000 new apps and games in 2012. Domestic platforms such as China Mobile mm application has been close to 150,000, registered developers more than 3.7 million. Gao that the App Store has become a major market for mobile internet and a powerful booster for mobile internet development. He cautioned: "It is noteworthy that the 2012 micro-credit number of households exceeded 200 million, micro-letter, rice chat and other applications, is the traditional voice, short message business, the impact of mobile Internet services to traditional communications business challenges." ”

Mobile gaming may go into the breakout period

"Terminal price drops, mobile gaming may enter the outbreak period." "In Yulijuan's view, mobile gaming has a bright future." She believes that the low-end price of smartphones will occupy students and migrant workers in the market, they consume higher demand, and in 2012, there have been more than 10 million-dollar mobile gaming enterprises.

While anticipating the outbreak of the game market, Yulijuan also reminded the game production enterprise, user experience is the most important, "do a good job of product positioning and user experience, to seize the fundamental needs of users, optimize products, such enterprises may need to wait for a certain period of time, do not do these, opportunities are no use."

In the high-speed growth period of mobile Internet, map + service + purchase + payment, the new business model based on mobile end O2O (Online to Offline) is paid attention to by users. "Mobile map in the O2O service can be used as a general entrance, as a synthesis of the app, let users open the map of the mobile phone to find the O2O services under the line." ”

"For example, I want to use navigation, the road to see the traffic, there is no hotel around, this is the simplest, we call it map the most core travel services." This is a foothold in the application of maps, and this is the hardest part to do. "Xi Army said, can accurately navigate to the destination, the road is not traffic jams, which road better go, to integrate the situation on the road, such as a lot of information, this is the first level of mobile phone map travel services."

The second level of application is to solve the portal problem. The O2O service in daily life is to eat and live. "Everyone is consolidating resources, ultimately through a portal to solve, on the phone in the traditional way, such as mobile phone browser to provide life services is not the best choice." "Xi Army believes that the map is the best, is a good entrance, map integration of various services, so that users open an app can use all the services."

The third level is the social platform. "We have also cooperated with Sina Weibo, which is where Sina Weibo is signed in," said the blogger. "The introduction of the army, in the same place, strangers through check-in can know each other, map is no longer a tool, but a social platform."

Factors restricting the rapid development

"Although the price of intelligent terminals has fallen, the price of traffic is still high, which will also affect the development of mobile gaming industry." Yulijuan told reporters that there are many factors restricting the development of mobile Internet. Large-scale games and video, the high cost of traffic, the current high traffic costs, wireless network penetration is limited, these applications in the mobile Internet will also be hindered, not conducive to the rapid development of the industry.

Although the mobile Internet is growing at a high speed, some enterprises have difficulty in making profits through users. Sun Pelin that because the market is growing too fast, market in the incremental market competition process, more manufacturers choose happy Enclosure, therefore, the vendor level will give priority to choose to buy users, and will not worry about the operation of users or education users, therefore, the market exists on the issue of low willingness to pay users, the lack of vendor-paid education users, It is more difficult to cause value-added services to sell traffic to users.

The increased penetration of smartphones has highlighted the security implications of mobile Internet. Yulijuan that, at present, many enterprises and individuals are not aware of the problem of network security, "90% of Android phone users will have the problem of traffic theft, but users do not understand that many users do not know how to deal with the loss of knowledge, a weak sense of self-protection." ”

Some malicious software not only brings loss to users, but also affects the reputation of some well-known brands. For example, in the Android system, many well-known games can be found in the packaging of installation files, these games without the license of the publisher, was crammed into many ads, Jinshan Network CEO Fu that, "Google for the ecological development, did not carry out a very strict review, breeding this kind of packaging files, These packaged software constantly generates access traffic in the background. ”

For the mobile Internet area in the 2013 will face security problems, Fu that the first is the problem of system vulnerabilities. In recent years, the computer security situation has changed, hackers have shifted their positions, 2013 mobile phone system security problems will be generated. In addition, Fu reminded that phishing scams would invade the handset user side.

Mobile internet users suffer losses, you can log in to 12321 network of bad and spam Information reporting Center for complaints, the site will be referred to the public security or industrial and commercial law enforcement departments. Yulijuan said that individuals should also pay attention to protect their privacy, "Some users download everything from the Internet, download the time all the way, the game is also very happy to play, but personal privacy may have been leaked."