Mobile Internet: The Crossroads of Gould

If Google exits the Chinese market, is the most important starting point of the gold map, then mobile internet era, in this position of the gold, there is a bigger opportunity. After the introduction of Ali Capital, will Gould become a new species? Will it become the next giant or a link in the giant's eco-chain? Wen/World Network business Cao Wenjun July 15, the 5.13 version of the Gold map, the new version of not only strengthened with Sina (79.21,-2.90,-3.53%) Micro-BO cooperation, that is, users can share the Street View information to Sina Weibo friends, a more noticeable change is that the upgraded version of the app access " Quick Taxi "," tick tick Taxi "and many other taxi applications. The move to access the taxi software may represent the positioning of the map in the mobile Internet, from the original map service to the LBS tool platform. And a more people concerned about the news happened three months ago, May 10, 2013, Alibaba to 294 million U.S. dollars in gold, accounted for 28%, became the first major shareholder of the map of high. The traditional map company has instantly become a hot topic in the media, but most people are not familiar with the gold map, and can even say it is a mysterious company. Before getting Ali Capital, the gold map has been quietly cultivated in the field of map for nearly 11 years, from the map field of the first more than 10 companies, all the way to fight, become a map of the field of "duopoly"-------------------------------------------- People and ". More and more internet giants are beginning to realize that after SNS, mobile phone map has become another important mobile internet ticket, and in the policy and technical barriers to the very high map field, internet companies into the industry's best path is cooperation, such as Alibaba has invested Itutong and a gold map, Tencent acquisition search map. In this area of competition, not only Tencent, Baidu, Ali several big giants, but also the public comments, Sogou, 360 and other internet companies. Why do maps become popular? The reason behind this is that lbs meets the needs of users for accurate search. In the increasingly fragmented mobile internet era of information and time, the accuracy of search and recommendation determines the user experience, as well as the value of data in a large data age. The mobile internet era is the perfect time for the once-business-to-business business to shift to the Internet's corporate-owned map, which has been lurking in the map industry for more than 10 years. Accept Ali Capital, not only let the map of the high face of the menacing Baidu map has a lot of confidence, but also for hundreds of millions of users above the business structure provides more possibilities. Relying on the gold map and the navigation of the gold, the vice president of the map, the German army, said he had somehow got the ticket for the mobile internet. At the end of 2010, the registered users of the mobile end of the gold map reached 10 million, 2011 to 40 million, 2012 to 100 million, 2013 years to the current breakthrough 150 million, estimated to reach 200 million at the end of the year, while the users of the 3000~40 million. If Google exits the Chinese market, is the most important starting point of the gold map, then mobile internet era, in this position of the gold, there is a bigger opportunity. We are more concerned that, after the introduction of Ali capital, the new species will become the next giant or become a link in the giant ecological chain? "Google out of China, is the beginning of the explosive growth of gold" World Network: The Map field in Beijing has always been very fierce competition, the gold to get the mobile Internet ticket, is luck or strength? Xi Army: Alibaba investment in gold, can be said to be a landmark, indicating that Gould has achieved a phased success. This recognition, in fact, is the entire Internet community for the success of the transformation of the German recognition. From the first 11 companies with map licences, to the final map of the duopoly--the gold and four-dimensional, the gold kill all the way. By working with big customers, such as Audi and BMW, they are doing well on product quality and large data. The process is very difficult, but the early preparation of the gold is very good. World Network business: In the past few years, what has been done by Gould in mobile internet? Xi Army: In 2006, the acquisition of MAPABC, this is a map API, GS platform have done a very good company. On the Internet platform, MAPABC's brand is already famous, but not the name of Gould, but as the son of the German brand. 2007 years or so, we acquired a team of Xiamen as a navigation engine. The modern app, in fact, the prototype is the team's products, can be used in cars, but also in mobile phones, the number of teams have thousands number. So, the layout of Gould is already very good. The biggest difference between a gold map and a four-dimensional map is that he is in the whole industry chain, such as map data, satellites, and APIs. MAPABC and Xiamen's navigation engine acquisition, is not only a forward-looking layout, but also a whole industry chain layout, from data to application software level, and then to the application of the Internet level. In 2009, our Chief (CEO Cheng Congwu) had already seen the opportunity to move the Internet, began to push the high German navigation, and then launched the prototype of the gold map-mini map. World Network business: In the giant mobile phone map field, how the gold is the breakthrough? Xi Jian Jian: The company has been doing business-to-business business, really big indeed because of 2010 years of opportunity-Google withdrew from China. Before Google withdrew from China, Android phones were tacitly Google Maps, but after Google withdrew, handset makers were worried about whether its map services could continue to be guaranteed. This is not unreasonable, because at that time any software on the phone out of the problem, when the parts are broken, will find the handset manufacturer. And the most important reason for us to get up in 2010 is to replace Google Maps with the mini map of Gould. While Chinese handset makers are still worried, Gould has begun to promote their products. The first half of 2010 was a great opportunity for the development of gold maps. Before Google withdrew from the Chinese market, we had only thousands of downloads per day because we had been business-to-business, the popularity among the consumer groups is not high. In the 2010, many Android phone manufacturers started to preinstall our maps. It can be said that pre-installed quickly changed our visibility, at the end of 2010, we have 10 million users. Second, the popularity of the navigation through the German. On the iphone, the application of the gold navigation is very good, we homeopathy with a number of mobile phone manufacturers, will be the gold map and gold navigation package for sale, map free, navigation fees, two of products produced a resultant force. It can be said that the 2010 is the best map users of the year blowout, but also our most important starting point. On May 17, 2011, we updated the system to launch online navigation. Before the navigation was charged, we were the first to launch a free navigation system, which was shocking at the time. At the end of 2011, we surpassed Google to become the first mobile map field. And then with Apple, the default map of the Apple phone is the gold map, which is also a significant step for us. World Network business: Although in the mobile Internet map field has the advantage of the first, but how does the German view of the menacing Baidu map? Xi Jian Jian: Google exit China, PC-side map and search, the biggest beneficiary is Baidu. PC-side map usage, Baidu accounted for 80% of the share. But in the mobile phone, Baidu is a late step, may feel that the PC end is very strong, as long as the copy to the mobile phone side on the line. At the same time, Baidu map may not have thought of mobile phone development so fast. Therefore, in mobile phone business, Baidu Map a full night for more than a year of our time. When he was making the entrance to the life, he was still working on the application system. Now the development of Baidu Map is very fast, but later we step, we have the opportunity to kill. Baidu Map and the gold map of the year has been at a white-hot stage of competition. 2010-2012 years, the number of users of the gold map of the broken billion almost no money, it is not easy, because before the consumer in the hearts of the consumers are not well-known, rely on the word of mouth. But in 2013, Baidu began to spend money, and we began to spend money on channel and brand promotion. World Network Business: Why many online or PC-side of the internet companies are very cow, in the mobile internet phase rather lag behind? Xi Jian Jian: the internet industry, there are many people from the PC to the mobile Internet, we should start again. PC end of the person, long time, there will be a inertia inertia, feel that the PC is done, you can directly on the phone, but the screen is a little bit. In fact, the real mobile internet must be pushed back. This time, people without internet background may do better. When he made his mobile phone map, he had no baggage to think about how to move the user from the computer to the phone. Instead of starting from scratch, a piece of white paper can draw a good picture. Alibaba, Sina Weibo, the future of the relationship is "iron Triangle" the World Network business: Alibaba Group has voted Sina Weibo, gold, in the layout of Ali, what is your relationship? Xi Army: At present according to the layout of Ali, SNS have Sina microBo, the map has a gold, life services are Tintin and the United States, of course, there is the field of electrical business. Alibaba is a line that should be strung together to cross cooperation. Therefore, we and Sina Weibo, Alibaba is the "iron triangle" relationship. Reviews and sign-in information on a gold map and Sina Weibo's comments and sign-in information will gather together, for example, if you are looking for a restaurant on Sina Weibo, you will call a gold map. Ali has been emphasizing the ecosystem, not only the internal ecology, but also the external ecosystem, through the investment of companies, the original to do each, and now can be integrated, is an organic connection. World Network: The cooperation between the gold map and Alibaba, you think the capital level and strategic level, which is more important? June Jian: It should be comprehensive. Cooperation at the capital level is important because, from the standpoint of Gould, a shareholder with so much money is very helpful to our future strategy. More importantly, Ali can be a great help to Gould from the business side, for example, data fusion and large data support: Ali's big data is perfect, but lack of location of large data; the location of the data is very good, but the shortage of data such as electricity, two-side integration, the future will have a very comprehensive property of large data. In addition, the future of the map of high Germany, business model is what, through the cooperation with Alibaba, perhaps more conducive to our find. World Network business: At present, the gold map data and Alibaba's data will do what combination? Xi Army: The future, the user account will be gold and Taobao account to get through, if the map is a simple tool, there is no need to register. Historically, the map is not registered account, but the future function of the map needs to register the account, such as movie tickets, group buys, there are transactions and pay when the need to register the account, a login, the rest of the solution. In addition, the map itself is required account, such as my route home and the footprints of my photos, such as the location of similar services, is required account. With more and more applications, map account is necessary, but also with Taobao account, Sina Weibo account through, click to share to friends. In the future, maps will become an open platform similar to micro-letters. Now the trend of apps is stronger, such as micro-trust, microblogging, UC Browser, and the next step is the map. "Mobile Internet stage, customers need more accurate recommendation" World Network: The 5.13 version of the gold map of the new taxi function, does it mean that the German from a map entrance, slowly to lbs tool change? Xi June: In the 5.13 version of the gold map, we strengthened our cooperation with Sina Weibo. And another innovation is to add a quick taxi and tick a taxi such a taxi software. Why do you need more than one taxi software? Before, whether fast or beep, they are mutually independent systems, now when the map of high Germany, we will have the largest number of drivers in the city. The Life service of the automobile, the locality is very strong. For example, in Beijing, may tick a taxi strong, in Hangzhou is quick to take a taxi stronger, and in Xi ' an may appear another strongWho。 Every city's taxi software is different, this kind of local attribute very strong software needs platform. The advantage of collaboration with the map platform is that in every city, you can find the strongest taxi software and buy content. In the future, the map will have strong stickiness, because we can all over the various industries aggregation, service aggregation, user aggregation. For ordinary users, no matter where you go, you can find the best use of the local things, like a "map version of Taobao." World Network business: July A Amoy launched a hotel search, choose to cooperate with the gold map, what is the significance for both sides? Xi Jian Jian: a vertical search for hotels, the basic map of the service. In addition to parity, in a Amoy can also map to search hotels, such as Beijing-Chaoyang District-Wangjing-a commercial street. But it's much more than that. Originally a Amoy most important function is parity, and the results of the search hotel is based on distance, do a very basic list, both sides did not achieve comprehensive dimensions of the search. Amoy with the cooperation of the gold, is in a comprehensive dimension to do the search, the price and distance, both as a search dimension, this is the value of cooperation between the two sides. On the other hand, why is this so hot, in fact, because it is helping users make decisions. When people need to choose, the problem is not how to get information, but the information has been on the phone more than 100 pages, you need a very intelligent things to help you make decisions. In the mobile internet age, time itself is fragmented, and intelligent decision making is particularly important. Each subdivision area has its own direction, and intelligent decision is the whole direction of the future Internet. On the mobile Internet, first the screen is small, the user's time is only a few seconds. Therefore, in such a small screen, the best show is all the users want, that is, personalized content, according to the user's consumption history, background data mining, recommend to do Smart. For example in the future you want to take a taxi, mobile internet can from the price, service, evaluation, consumption of historical data and other dimensions, directly tell consumers the best choice is what. World Network: In the mobile internet, the self-positioning of the map is to become a new giant or giant ecological chain in a ring? Xi Army: In the PC side, Tencent, Baidu, Alibaba, the three giants have monopolized the relationship chain, flow and electricity quotient, can be said to monopolize the entire ecological circle. But on the phone, the pattern has been shuffled again. First, the user's time is fragmented; second, not directly Tencent, Baidu, Alibaba moved to the mobile phone on it, in fact, this needs to be reconstructed. You read the news on the computer for an hour, but on Weibo it may be over a few minutes, and Weibo can be called a variant of the news. So the original Giants need to be refactored, as Yu of UC browsers said at the mobile Internet conference, new species and new variables are needed. Similarly, Baidu map on the PC side has done very well, why the mobile phone on the map still have a chance? Because if you simply copy things from your PC to your phone, the user experience will be very poor.Why does Baidu devote so much resources to making maps? Because it has also been found that in the mobile end, there are 30%~40% search is related to the service. And life Service search out of the shops, many are the PC era did not imagine. In addition, in the mobile internet era, the user's needs are very fragmented, the original browser, a search box, a navigation business, "three-piece set" to solve the user's all needs. After the mobile internet has been fragmented, many apps have sprung up, each of which is designed to break the original pattern for a very small segment of demand. The big PC-side giants need to innovate on the mobile internet to do better.