Mobile Internet: The King walking on the road

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"Within 5 years, mobile internet users will be more than desktop users." Recently, the mobile Internet survey published by Morgan Stanley said such a remark. The report says there have been four major technological cycles around the world in half a century. In the last century 50 and 60 was the mainframe era, the 70 was the mini computer age, and the 80 is the desktop internet age. At present, the world is in the fifth major technology cycle, that is: over the next 5 years, through mobile devices to access the Internet users will exceed the desktop PC.

The mobile internet has recently been abuzz with speculation that it is like a cake that is inflating huge profits, and all the big names in it are trying to get a slice of it.

Mobile Internet is walking on the road with a swagger, where is the future? From the current development situation, with the release of China's 3G license, the authorities predict that the next few years mobile internet will usher in a burst of growth, resulting in a number of new economic models and growth points will be vigorously nurtured.

All parties open the "Brave New World"

Lee said: Mobile Internet is a "beautiful new world" that cannot see the limit. Because, the mobile internet can let people whether in the work, or in the holiday travel, can bring the reality and the virtual distance feeling all the time.

However, mobile internet "New World" needs operators to structure the foundation, Mobile, China Telecom and China Unicom three domestic operators, all in the same time, different places, have said that will invest heavily to pave the network, support mobile interconnection industry chain common development. This is not groundless, in Guangzhou, Mobile has implemented their "Phone wallet" program.

Coincidentally, September 2008, look forward to 3 years long the first Google mobile phone officially released, its biggest selling point is mobile interconnection applications. As China's mobile phone market leader, mobile phone giant Nokia also did not idle, in China also opened a specialized company, a few days ago, Nokia and Sohu, Tudou to create a theme for the "Interconnection of China to create" consumer activities, attracted a large number of local developers and consumers involved.

Nokia is also a big gamble for Nokia with its mobile internet, the "China-created" banner, but there are more than 700 million mobile subscribers across China, and in 2009 1 to September, mobile phone users grew by 63%, at this rate, within the next 3-5 years, Chinese mobile internet users will be more than the use of computer users. Huge market space, of course, Nokia is unwilling to let go.

The Chinese-style survival of mobile internet

According to the CNNIC report, China's mobile phone users increased by 120 million in a year, China's internet users have reached 384 million, internet penetration rate of 28.9%. The future mobile internet will become a new growth point of Internet users in China no doubt, but the mobile Internet has its own specific characteristics of survival, such as "plagiarism of the United States" and "low innovation ability" has been a lot of people in the industry on the Internet Enterprise Evaluation, And China's first video site Youku is also the American video-sharing site YouTube version of the cottage and so on and so on.

But while the model and plagiarism of Chinese Internet companies has been criticized by industry insiders, there is a consistent optimism about the prospects for developing mobile internet.

"In the early days of the Internet, early internet companies brought the American model to China, where Chinese companies were more inclined to learn and copy." "However, at this stage, Chinese Internet companies have started to get rid of plagiarism, and simply transplanting foreign models is hard to develop in the Chinese Internet," said Wang Gang, chief editor of the Storm technology company. "Wang Gang believes that the mobile Internet is not a purely market-oriented network, with access standards, but the storm company bullish on its development prospects."

Global electronic commerce expert China Connaught Net thinks, mobile Internet current development posture is aggressive, but mobile internet and PC Internet should seek common ground, merge development. Because of the high overlap between the two users, and there will be no separate mobile internet mode, the user needs a complete Internet service. In China, mobile Internet in the creative, service, page, a wide range of visual experience and other aspects need to be further upgraded, mobile experience should be able to become the Internet is a very good service extension platform, and eventually form a large network of convergence, this is the trend.

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