Mobile Internet thinking? How far is heaven from you?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Lens One: The relevant agencies report that the mobile internet per capita for the first time over the PC Internet, PC users continue to keep moving toward the mobile end of the trend is obvious.

Lens II: Smart phone is like a night spring, Spring Festival, iphone has been yesterday, NOTE2, such as big screen mobile phones become desktop new favorite, if you do not have a smartphone, are embarrassed to greet others.

Camera Three: Website, games, individuals, companies, industry is in and pay attention to "social Network Marketing" "O2O" "Micro-bo Marketing" "micro-marketing" and anxious, mustered, hoping to have a panacea, a needle effect, all kinds of public classes, books, ppt become a treasure, according to the chapter operation, but the effect is to tickle their own smile Smug beautiful so-called data and ignore the essence of marketing.

LENS Four: All kinds of app, clients flooded all kinds of markets, shelves, shelves, installed capacity to become KPI assessment important content, a lot of garbage flow into a major performance, fattening the professional brush list and traffic trading of the latent rules of the circle layer, and users found that most software icons are silent, the company also found "active" The proportion of users with lost customers further increased.

LENS Five: The capital market is very active, all kinds of mobile Internet project financing cases continue to appear, to many individuals, companies lit countless "hope", set up a "pioneering" role model, it seems as long as the mobile Internet, it can make a big fortune.

LENS VI: The suspected lady is receiving professional training in mobile internet trends and social networking to improve business video, hot on the internet, and miss even started to "move interconnected."

In fact, these lenses, compared to the older generation of internet people are not unfamiliar, perhaps once you, also in Zhongguancun somewhere, holding a pile of business plans to sell your products to investors, they may be: Portal stations, electric business sites, electronic magazines, video sites, music sites, social networks, group purchase sites, classified information, cloud computing, Cloud Media, Cloud xx, O2O ... This model or that product, and today, these words have a few more words, become the mobile Internet related products. Still the same cliché: the user base, the benefits of the product, epoch-making significance, data analysis, ROI expectations, and so on.

What's the result? Needless to say, from the bones of the Earth, everyone has their own answers. Even you can think of the late 90, the chat room era, the ladies are also fashionable to use chat room to do business, but in the mobile internet era, the word is called "About Cannon"!

Write here, do not know how to comfort some still have "dream" of people, especially personal entrepreneurs. This is more like a fly behind the glass, see the light, but there is no way out.

Mobile Internet, what kind of road are we taking?

Pillars to survive in the crevice

Admittedly, China's Internet, especially mobile Internet, with the popularity of hardware, is entering a period of large-scale development, due to technology, funds, models and other factors, the domestic mobile Internet at present pillars situation, namely: APP, client, browser three categories of products, is currently the mainstream. Some time ago also appeared in the end who is the first portal of mobile interconnection, the future who dominate the mobile interconnection of the market debate.

The trend is clear, but the competition is very complex, small screen, are robbing users, cake, while the domestic large internet companies have already completed the mobile Internet market occupation. Ali Department, Tencent Department, Sina, 360 and other companies, have made use of their products, has already completed the first round of the construction of the site campaign, which is very successful in strategy, perhaps their products are not perfect, but use their own PC-side advantages and resource integration, to seize the majority of the Jiangshan.

And more entrepreneurs, chose the app this no return, with the MO, there are more of the same kind of gun software appears, you do sing, I also have a singing software. Homogeneous product competition white-hot, near morbid, but ignore the actual product operation and service, only consider a single indicator data, profit model is not obvious, acts as someone else to marry clothes.

Left to ordinary mobile internet entrepreneurs more and more small sites, homogenization of vicious competition may only be the remaining king, in the end who can endure to the end?

Ignoring the nature of business

At present, a large number of entrepreneurs, are the technical origin, which, like many grassroots internet practitioners, for product mania and the pursuit of technology, often more than the study of commercial operations.

Even if you do not know how to sell a product, but can handle countless complex procedures, the use of new technologies to improve product reliability, the interface is also very gorgeous.

The most terrible for their product positioning and model is simply rough by hoarding users, traffic and other low-level means. The internet after years of baptism, industry segmentation will be more and more careful, for each industry's professional requirements will increase.

As for the development of mobile Internet products, we still live in our imagination and try to prove our poor thoughts with several cases. Careful observation of the traditional industry entrepreneurs, many people are from the smallest and most insignificant cause, such as laying stalls, shoeshine, and so on, and our internet entrepreneurs are often large layout, seems to be the world's salvation, but forget the fundamental.

Some of the early ideas of the Internet have not been able to meet the current development. Facing the encircle of oligopoly, subdivision industry and O2O so obvious signal trend, still remain in their own fantasy and unrealistic. Try to use their own products to affect the industry, it is better to understand the industry needs, rules and nature, and then to develop your mobile interconnection products, I am afraid more reliable, but also the last chance, but media, the internet and industry expertise of the gap is difficult to overcome.

Return to nature: traditional Internet style is still

Under the halo of Mobile Internet, the voice of the traditional internet is very loud, it seems that the internet is doomed to die, now is dying?

In fact, the growing number of mobile screens and Ma's increasingly high mobile power tells us that the mobile Internet, especially on the phone side of the limitations are very large, display area and endurance is a mishap, 3G and future 4G to solve the bandwidth problem, the early mobile internet to save the flow of many applications has lost its vitality. According to the survey, many portals of WAP station traffic, to exceed the current mobile phone client traffic, this is because the content of the platform to determine the capacity.

In the PC era, in the slow development of bandwidth, all kinds of tools software, green software, are we are keen to download and use, but also create a lot of download records, but also created an early corresponding web site and download software of a world, RM format of the popularity and decline, also a few years time.

The traditional Internet information load has greatly exceeded our mobile Internet many clients limit, and many apps just as early as some tool software, time will slowly bury them. Large-screen mobile phones and related solutions, bandwidth and hardware in the rapid development of today, but let the traditional internet continue to shine, and mobile internet applications and software, but it is precisely to give him a fire.

In the face of the impetuous mobile Internet entrepreneurial environment, I would like to pay tribute to the predecessors of the failure of the experience, but also give you some calm thinking appeal. Real effort, in fact your power will be very big.