Mobile Internet three quarterly market size over tens of billions of dollars

The latest news, the 2012 third quarter of the mobile Internet industry, the core data show that the third quarter of China's mobile internet industry overall revenue scale of 14.78 billion yuan, the chain appeared a small drop.

Analysts said that the market economy, investment and financing cooling and the mobile internet business model has not been clear, and other factors, mobile Internet markets have gradually entered the stage of rational development, relatively slow growth.

Data show that 2011 is the hottest stage of investment in the mobile internet industry, in the first quarter of 2012, the relative decline in mobile internet investment, while the second quarter of the contrarian rise, followed by the third quarter of the capital market corresponding cooling.

From several publicly disclosed funding projects, the mobile social application of the public financing of the highest amount, up to 50 million U.S. dollars. In addition, the U.S. advertising also received 20 million of dollars in financing. Analysts said that advertising is not only the most important business model of mobile Internet, but also the industry that investors continue to pay attention to.

In addition, the third quarter of the overall mobile marketing market size of 1.72 billion yuan, the year-on-year growth rate of 150%. Although the mobile marketing market has maintained a high growth trend, but Eric believes that the advertising value of mobile marketing has not been fully reflected. Analysts said the mobile marketing market should be through more mobile terminals to break through the characteristics of mobile marketing technology, in the future development, the mobile marketing industry should be to the development of precision marketing model.

The data also showed that the overall market size of mobile search in the third quarter amounted to 330 million yuan, an increase of 114.5%. Eric said that the mobile search industry is facing a large flow of traffic, small revenue market pattern. In addition to the terminal restrictions, the formation of this pattern is also related to the promotion of various enterprises and industrial chain. (Li Chi)