Mobile Internet "Ticket" open Rob

In the recently concluded mobile Internet Conference (gmic), whether it is the internet, mobile phones, security and other traditional manufacturers, such as hand-tour, browser and other emerging manufacturers have a heavy blow. Tencent CEO Ma put forward the "ticket" contention, the princes around the mobile internet "ticket" competition began to heat up.

The Great Wall will build the world bridge

Gmic has been holding for five years, as the host of the Great Wall will want to not only a mobile internet exhibition company, but a link to the global Internet practitioners Bridge.

The CEO of the Great Wall, said that, compared with previous years, this year's Gmic conference in addition to larger exhibitions, guests higher level, more developers, but also will introduce more industries and mobile Internet integration. Online, attendees will be able to socialize and understand the exhibition information through "Gmicapp", "Gmicconnect", and the conference set up special events including mobile game GGs, mobile marketing, Developer Planet, mobile value and so on.

The Great Wall will think that as the fastest growing mobile industry, hand tour is undoubtedly the highlight of this conference. GGs Global Mobile Games Summit brings together the first-line mobile game developers, distribution/gaming platforms, channels, terminal vendors, venture capital and acquirers in China, America, Korea and Japan.

Domestic large and small game manufacturers have more than 5,000, hand-travel products with "make quick money" characteristics, the industry has sprung up a lot of two or three people to make a development team to earn a pot full of myth, which lured more developers to participate in the field of gold fishing hand.

Although the strength of the hand-travel products, but not enough continuity. In this respect, GGs summit focused on the domestic market popular game trends, developers and channels to share the share of Taiwanese businessmen and win, domestic game manufacturers how to "go out, introduce", the traditional end of the tour, the transformation of the enterprise, the small and medium-sized hand tour manufacturers and channel business and the plight of the outlet and other hot topics

Industry insiders pointed out that at present, domestic and overseas hand travel development in the same starting line, this gives the domestic developers to provide a good opportunity. At the same time, different from the number of foreign hand-swim channels and concentrated, domestic hand-swim channels, especially the Android platform to download a wide range of channels, which can promote the diversification of the industry.

Four portals scramble for moving end

Four major portals in the mobile Internet arena has always been a big play, and as Sina redefined the news client strategy, four major portal sites in the mobile Internet competition began to heat up.

NetEase Mobile Internet Department general manager Xu Shi in gmic for NetEase News client's commercialization process, put forward three point development direction: The content superiority wants to continue to expand, next wants to integrate the books, the magazine, the media and so on to form the Cross-media aggregation platform, realizes the content and the user's accurate matching, simultaneously accelerates the commercialization process, Introduce the user integration System, expand the business space of Integral exchange, and bring the intelligent advertising platform with more effective test water into precision.

Not long ago, NetEase launched the news client iOS V3.3.0 version, increased the personalized customization function, the formation of user interest-oriented content aggregation platform, and follow-up NetEase news client will continue to the media, from the Media cooperation column into the "reading" plate, expand the user's personalized subscription content form.

NetEase related official told Beijing Business newspaper Reporter: "NetEase news client total number of users has exceeded 80 million." As of this year, the end of the "two sessions", NetEase news client Day active users have more than 28 million, the daily average active user ratio has been maintained between 35%-40%, this data is the top four portals. ”

In addition to NetEase, as an early foray into this area of Sohu, its news client users have been over billion. According to Sohu News client related personage expects, the end of this year, Sohu News client will cover the Chinese smartphone market close to even more than 200 million of users.

Not long ago, Sina to highlight the mobile internet strategy, the News client "palm Sina" renamed "Sina News", and Tencent has always been to borrow large activities, multi-angle layout of mobile media products to obtain market recognition.

Insiders pointed out that the current individual portal site is simply to copy the portal news to the news client, the lack of a clear operating model. And the mobile end and the PC side of the reading style is not the same, future personalized subscription or will be focus.

Mobile phone manufacturers look forward to changing patterns

The conference, Nokia with the latest products and services unveiled, and to help mobile Internet construction and development of a series of new ideas, application recruitment and promotion program. The Nokia Experience Innovation Center (NEIC) is undoubtedly the highlight.

Nokia will take advantage of existing resources and work with governments and investors to help more creative and visionary developers succeed while promoting the development of the entire mobile internet ecosystem, said Foures, general manager of the Center for Experience and innovation.

In addition, Nokia has highlighted the Nokia Asha Advanced Development Partner Program, Nokia Asha Development partner Grand Prix, Appcampus program and other developer incentive programs.

In addition to Nokia, Green Orange President Cai Xiaonong and Aliyun Vice President Wang also attended the Gmic conference, and revealed that the green Orange Custom mobile phone will become the first to carry Ali mobile phone system of green Orange C2B custom mobile phone.

Wang said the reason for the choice of green Orange is because the good flexible production line of green Orange has enough guarantee for the custom mobile phone, and the blue Orange Mobile phone attaches great importance to the user experience Internet marketing attitude. The supply chain of green Orange combines with Ali's logistics, which can make the advantage of both.

In addition, South Korea Maxon United States morning mobile phone united Big Dipper Mobile phone network to enter the Chinese market and launch the naked eye 3D smartphone x-vision 3D. In the Big Dipper mobile phone network CEO Tan Wensheng, the move will change the domestic mobile phone market pattern.

A survey by the Big Dipper Mobile phone network found that 82% of young consumers said that the future of smartphones should have the naked 3D function, and the market there are only a few mobile phone brands, the price is too high, consumers of 3D mobile phone is full of hope and some dissatisfaction. The launch of the mobile phone price is only 999 yuan, which allows both sides to open the market is full of confidence.

Security vendors help emerging areas

Security issues are becoming the focus of mobile internet attention. Gmic, the trend of science and technology together with UC, for users of the general concern of mobile Internet site security, mobile software download security, mobile data security and other aspects of security protection.

UC Excellent View technology President Liang pointed out that, from the application scenario, users use mobile phone access to the main four aspects of security needs: Web site access security, File download security, network transmission security and network payment security. The two sides jointly provide users with Web site access, application downloads, network transmission, such as Internet security Services, a full range of risk protection users.

At present, the two sides of the online Web site security is the most basic mobile internet service needs, some unsafe sites will induce users to enter the fake web site, by stealing user information, infected Trojans and other stolen user money. UC Browser with the trend of science and technology professional security capabilities, can help users around the world to avoid such a problem, UC Cloud Security Center in the user visit the site of risk, or download malicious software, will immediately remind users of the potential risks, to avoid user losses.

In addition to trend technology, Network Qin CEO Lin Yu said that security is the basis of mobile Internet development, the entire mobile Internet security industry should collaborate to create a security environment for users. And the future business model of security manufacturers also need continuous innovation, security is a differentiated demand, business model should be differentiated, the public-oriented basic services should be free, and for high-end users and enterprises, home users need to have customized value-added services.

Beijing Business News reporter Wu Chenguang