Mobile Internet "Ticket" hot

In the case of traditional internet companies, the 2013 is a key year in mobile layout, and if missed this year may lose the opportunity to take advantage of the mobile side, so the major internet companies and telecoms operators are stepping up their moves, the company said. At present, the major traditional Internet enterprises in the mobile end of the basic layout. Newspaper reporter Wang/photo

Enter the key year

In the first quarter of this year, China's mobile internet market size of 20.42 billion yuan, an increase of 75.4%, the chain growth of 10.4%. Through the rapid growth of the past two years, the mobile Internet has entered a critical moment in terms of profit model and industry pattern.

It is no exaggeration to say that in the age of mobile internet, micro-letters should be one of the hottest applications. It accumulated its own 100 million users in 433 days, followed by 5 months from 100 million to 200 million, 200 million to 300 million, and 4 months. It is understood that at the end of this month, micro-letter users will break 400 million.

In view of this, many people say Tencent has already got the ticket to the mobile internet, and CEO Ma is not impressed. At just the end of the Global Mobile Internet Conference (gmic), MA bluntly: just a ticket. He said he was still worried, "Can you sit to the end, do not know, you go up alone, or a team up, do not know, many people also crowded on the boat, is in harmony, or finally fight up, do not know." ”

Fortunately, the future of the unknown, Ma Teng are still very passionate, very interested to explore. "I think the beauty of it is its unknown. The key is that this industry is booming industry, many people have the opportunity to get on the boat. ”

Gmic achievement "Mobile Internet Olympics"

"The mobile internet is not only about the industry, it is bound to be in all aspects of human life." "Lei, chairman of the Great Wall of the gmic host, said in the opening speech.

Mobile communications and the Internet have become the world's fastest growing, market potential, the most attractive prospects of the two business, their growth rate is not expected by any forecasters, so the mobile internet can be expected to create economic myths. The advantages of mobile Internet determine the size of its users, as of the end of September 2012, the global mobile internet users reached 1.5 billion.

According to the survey data, 2013 in the first quarter, China Mobile internet market size of 20.42 billion yuan, the year-on-year growth of 75.4%, the chain growth of 10.4%. Through the rapid growth of the past two years, mobile internet has entered a crucial year in terms of profit model and industrial pattern.

This is the fifth session of the gmic. "Looking back 4 years ago at this time, there were eight hundred or nine hundred people at the meeting," Lei says. At that meeting, I made a keynote speech on the topic of "mobile phones will replace PCs as the most commonly used terminals". ”

Lei recalls, "I remember when I finished talking, there were people whispering at the meeting, and after that, there were many who thought Lei was talking nonsense." 4 years have passed, I believe all of us agree with this view, the mobile phone has replaced the PC, has become the most commonly used terminals, this trend has become a reality today. ”

To make Lei more proud, this year a total of 12265 people registered to attend, of which 20% from the world's 32 countries and regions. In addition to the main venue, there are 14 separate venues, 230 of speakers from around the world came to share their views to "redefine the mobile interconnection."

The CEO of the Great Wall said that, compared with previous years, this year's Gmic Congress in addition to the exhibition scale, the guest class higher, more developers, but also to introduce more industries and mobile Internet integration. Online, attendees will be able to socialize and understand the exhibition information through "Gmicapp", "Gmicconnect", and the conference set up special events including mobile game GGs, mobile marketing, Developer Planet, mobile value and so on.

The Great Wall said, "We have a dream to build gmic into the mobile internet Olympics." ”

The direct cause of Gmic's favor is the rapid development of mobile internet industry.

According to the Ministry of Industry and Information technology statistics, as of the end of March 2013, the total number of mobile internet users in China reached 817 million households. More and more mobile internet innovation enterprises, developers, and a variety of new applications, new products, new services have sprung up.

Big guys are on top.

In recent times, the most shocking news in the mobile internet sector is the number of Alibaba shares in Sina Weibo. Alibaba to improve its mobile end is not the only move. Recently, there is news that Alibaba wants to buy 91 of domestic well-known software manufacturers mobile phone assistants. 91 Wireless is currently one of the domestic mobile application download channels.

In addition, four major portals are also actively robbing the commanding heights of mobile Internet.

On the gmic, NetEase Mobile Internet Department general manager Xu Shi for NetEase News client commercialization process, proposed three point development direction: The content superiority wants to continue to expand, next wants to integrate the books, the magazine, from the media and so on the formation Cross-media aggregation platform, realizes the content and the user's accurate matching, simultaneously accelerates the commercialization process, Introduce the user integration System, expand the business space of Integral exchange, and bring the intelligent advertising platform with more effective test water into precision.

As an early foray into this area of Sohu, its news client users have been billions. According to Sohu News client related personage expects, the end of this year, Sohu News client will cover the Chinese smartphone market close to even more than 200 million of users.

Sina to highlight the mobile internet strategy, will be its news client "palm Sina" renamed "Sina News", and Tencent is always to borrow force large-scale activities, multi-angle layout of mobile media products to obtain market recognition, micro-letter has become Tencent in the mobile Internet in the field of a particularly good step pieces.

Of course, apart from the industry "Dashan", mobile internet has many rookie. Yu, chairman of China Mobile web browser company Ucwebceo, said, "in the mobile Internet development, we can see the new internet companies, UC, 360, the United States and Mito." "Yu believes that with so many new powers, the world has been born with fresh power."

So which variables can change the entire industry?

The first is technology. "In the Chinese user experience more and more like art, but in the mobile internet era, we see that the art browser is out of the way." ”

Yu uses two facts for example: PC Internet China's largest browser is 360,360 in the PC Internet age accounted for the first share. and 360 in mobile internet penetration has only reached the 4.3%,UC Mobile Internet Smart Android and iOS penetration rate reached 71.2%. "Why is such a gap formed?" People think that the art browser in the mobile internet has no way out. ”

Second, the model. Yu introduced that almost all Chinese companies in the past have developed in China without considering global development. By developing the market model, it is possible to change the ecology of the entire China Mobile internet. "If we focus on China, we see two of companies in the global market is good, the first is UC,UC from the Chinese entrepreneurial team in the globalization of the front, UC overseas users have more than 100 million." In addition, the micro-letter published overseas users also broke through 40 million, this in the PC Internet age unimaginable. ”

Quite interestingly, some time ago the industry has been rumored UCWeb will be Baidu acquisition. On Gmic, UCWeb announced that it would invest 3 billion yuan ($ 480 million) in the next three years, focusing on 4 areas: global expansion, open ecosystems, monetization evolution, and technical know-how.

Yu very confidently said, "The future market will no longer have rumors of ' UC who acquired the ', the future only news ' UC acquired who '." ”

Mobile security still needs key protection

Industry development is important, in Jinshan Network CEO Fu, Security is an eternal topic. He bluntly said: "There was no virus on mobile before, because the mobile internet is not big enough, when the mobile internet market is big enough, the virus will attack." ”

In his view, the security of mobile Internet is not only a virus, it will exist in different forms. such as Jinshan mobile phone poison PA did a product app security test found that the entire application market Andirod 60% to 70% is pirated and repackaged applications.

Fu's introduction is very image: Mobile phone download counterfeit applications, will be implanted ads, mobile phones will become hot, communications will be uploaded. "We have captured a group that has a one-month income of millions of yuan, which is piracy and privacy uploads," he said. ”

In view of the above background, gmic, the trend of science and technology together with UC, for users of general concern of mobile Internet site security, mobile software download security, mobile data security and other aspects of security protection.

UC Excellent View technology President Liang stressed that users use mobile phone access to the main four aspects of security needs: Web site access security, File download security, network transmission security and network payment security. The two sides jointly provide users with Web site access, application downloads, network transmission, such as Internet security Services, a full range of risk protection users.

In addition, Network Qin CEO Lin Yu said, security is the basis of mobile Internet development, the entire mobile Internet security industry should collaborate to create a security environment for users. The future business model of security firms also requires continuous innovation.

There is no doubt that the mobile internet era has come to a mighty. On the one hand, for traditional internet companies, the 2013 is its key year in mobile layout, if missed this year may lose the opportunity to occupy the edge of the mobile end, so the major Internet companies and even telecom operators are stepping up the pace of moving forward. At present, the major traditional Internet enterprises in the mobile end of the basic layout.

For the industry as a whole, mobile end users have been a long time, many mobile applications have been to the mobile end of a large number of users, but the mobile end of traffic is still plagued the mobile developers and practitioners of a major difficulty. At present, the main sources of profit include advertising, games, but the model and the PC side of the huge difference between the mobile end of the income and the rapid growth of the flow is not proportional.

(China Business Daily)