Mobile internet to attack small and medium websites How to follow wind vane?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Mobile internet penetrates netizens ' life

Mobile Tencent Network and 36KR recently launched a survey, the results show that 1/10 of heavy mobile phone users, the use of mobile phones more than 8 hours a day, mobile phone in their lives accounted for 1/3 of the time. More than half of the users said they spent less time using their computers as they spent more time using their phones. This shows that mobile terminals play a more and more important role in user's life.

At the same time, by discuz! The results of the eight-year Chinese network Community survey showed that in nearly 30% websites, the proportion of mobile internet users is over 50%. The main target of this survey is Internet entrepreneurs, small and medium-sized webmaster.

Comparison between the two sets of data shows that the hot mobile Internet to the traditional site to bring users and traffic, but also to small and medium-sized sites to provide a new development ideas.

Internet giants respond to small and medium sites in time

At present, the mobile Internet has become the position of the giant to seize the market, the user's attention is also attracted by the mature handset-side products of the Giants. Take the portal as an example, Tencent Power Micro-letter, more than 200 million of the user and quite innovative product features, are interpreted as Tencent has got the first "ticket" mobile internet. At the same time, NetEase, Sohu Force News handset client, Sina bets Weibo. For the portal, the popularity and large-scale user base to enable them to enter the mobile internet has a natural advantage, social class, instant Messaging category, based on LBS applications because of its strong user stickiness, efficient use of time debris, combined with geographical advantages, immediately win a large number of users.

In addition to the Internet giant, the traditional small and medium-sized websites also seize the mobile internet ecological migration. Many small and medium-sized websites frequently recruit mobile internet talent and engineers, hoping to develop a version of the Web site that adapts to mobile-phone reading, and adds more functionality for mobile users. At present, some community software providers are also considering general solutions for the cost and technical problems faced by webmasters. With discuz! As an example, they have a large number of owners to understand the needs, has launched a WAP version and the Handheld forum, respectively, to adapt to ordinary mobile phone users and smartphone users to visit the forum, better meet the needs of mobile phone users to visit the forum, helping small and medium Web sites into mobile internet.

Small and Medium website: Development app and optimize WAP page two-pronged

At present, the author contacted some of the small and medium-sized Web site entrepreneurs have joined the development of the ranks of the app, leveraging the big open platform and application stores, the Nuggets mobile Internet. This is a good "curve to save the nation" road, can adapt to the domestic mobile Internet development trend. If the entrepreneur can combine the app with the original web site development direction, the formation of a "site-oriented, app supplement," The complete layout, rich product structure, while striving for time to improve the mobile end, while the transfer of existing users, will achieve a multiplier effect.

Second, small and medium-sized sites to enter the mobile internet needs "tailored." If you do not intend to develop the app version, you can optimize the WAP version to attract users, but also a move to explore the testing. The website can optimize the webpage for the smartphone device, improve the loading speed of the page, reduce the frequency of load error, and optimize the user experience, and can also boldly discard unnecessary function and content plate, find out the subdivision demand, enlarge the small demand, do the utmost and improve the user's active degree. For small and medium-sized sites, only the early layout of mobile end, rich product characteristics and structure, the formation of the Web site, mobile Internet products as a supplement to the camp, Rob Mobile Internet market cake.