Mobile Internet to redraw competition map

Reporters recently learned that the current domestic and international social networking sites are exerting the use of mobile terminals. Experts said that in the mobile internet era, the new competition map is being redesigned, only those who really put the user experience to the extreme of the enterprise, can ultimately win the market competition.

By the end of September 2012, global Mobile internet users had reached 1.5 billion. Domestic, CNNIC released the report also showed that the number of Chinese mobile phone users reached 380 million, the first time over the PC users.

At present, many advantages of internet companies are also beginning to the mobile Internet comprehensive strategic transfer. Social-networking giant Facebook has announced a shift in the focus of its future development to the mobile market. The network of local social networking sites apparently also saw the opportunities contained therein. At the beginning of 2012, happy net successively adjusts the internal organization structure, will the original wireless division personnel all enrich to the product line, and realizes to the mainstream smartphone platform's full support.

Chen Yuyu, a consulting analyst, said that this year, social networking sites such as Kaixin have been actively exploring the integration of social networks and mobile Internet products. This shows that the SNS industry leader has realized the importance of mobile market.

Recently, happy Net announced that it added more new features, highlighting friends interactive Android client 2.3 version of the official release. Half a year or so, happy NET client is upgraded from 2.0 version to 2.3 version, in order to achieve the company up and down to the real implementation of the mobile Internet strategy.

It is reported that, with the new client upgrade, its mobile social in this year has achieved a level three jump. Since April, happy Net first launched a new private social mobile application of the "beautiful Moment", then its self-developed mobile social games "fun Animal Kingdom", "Farm is also crazy" also officially in the App Store online. For several months, happy NET is a continuous upgrade of mobile phone clients. This series in the expansion of mobile business and enhance the mobile user experience of the action, indicating that happy net in the mobile market layout has first successfully.

Reporter found that in the Android network client 2.3 version of the new content to publish the way to become a highlight of concern. In addition, chat page also made a large revision, more care for mobile phone users operating habits. Friends dynamic page can also directly comment, forwarding, praise and other functions of interaction, which reduces the mobile phone client clicks and jumps, users communicate more smoothly.

"2.3 Version of the net mobile phone client does change, whether Android or iOS version, there are many unexpected." "A mobile phone player said:" The join of the potential components is a big bright spot, good-looking and fun. "Industry insiders said that the two version of the client through the function and page improvement methods, to stimulate users and friends to generate more interaction and communication."

At present, the mobile internet industry chain is becoming more and more mature, forming the support of mobile Internet development environment and conditions. Whether SNS manufacturers can grasp the business opportunities brought by mobile market will undoubtedly become the key to success in the future. Happy NET CEO Cheng that: "At present we want to do is to launch more mobile products at the same time, how to the mobile user experience to achieve the ultimate." "Commercial newspaper reporter Wu Chenguang