Mobile internet to talk about profit is still early

According to the 30th China Internet Development Statistics report in late July 2012, the number of Chinese Internet users reached 538 million, of which mobile internet users reached 388 million, mobile phones surpassed desktop computers for the first time to become the first big Internet terminal, which indicates the advent of the era of mobile web.

2012 was the outbreak year of the mobile Internet. According to the Ministry of Information, as of the end of September, China's 3G users exceeded 200 million, mobile phone users more than 1.1 billion. The mobile Internet market in the third quarter of 2012 has reached 14.78 billion yuan, an increase of 102.1% year-on-year and a 16.9% increase in the chain, according to the consulting statistics.

Although the data is gratifying, but due to the characteristics and limitations of mobile terminals, many traditional internet profitability is no longer applicable to mobile internet, mobile Internet is currently facing the biggest problem is the flow of cash is difficult to make money is not easy. For example, Sina Weibo and Tencent Micro-letter two mobile internet applications, the industry predicts that in the next few years will be a double micro war, but also in the hearts of a big question mark: they can find a good profit model?

The trend of platform is obvious

Millet Mobile phone CEO Lei

Millet mobile phone CEO Lei, was a teenager famous "It model Workers", now known as "rebels", because he not only claimed to be a loyal fan of jobs, but also imitate the iphone model, to create a soft and hard one of the millet mobile phone. Lei told the Huaxi Metropolitan newspaper that he was eager to create world-class technology companies like Steve Jobs, and that future handsets must be pc-based and eventually replace computers. Mobile Internet is the general trend.

So, what does Lei think about the 2013-year mobile internet? In an interview with the Huaxi Metropolitan newspaper, Lei said, "I have 70 points to predict the 2013 mobile internet Boom Index." Because the industry is really booming, but its enormous energy is far from being dug up, so this year's mobile internet will continue to warm up, mobile internet users will increase the proportion and activity. ”

Lei that in 2013, the mobile Internet platform will be more significant, this trend will be more fully reflected this year. Mobile Internet O2O (online on line) mode not only will not perish, and will be more powerful, the user's Word-of-mouth communication will play a more prominent role in the product.

"However, it is still too early for the mobile internet to talk about profitability," he said. "Lei analysis, such as Millet currently has 10 million of MIUI users and 22 million of the meter chat users, but this data is not enough to support the internet to make money, Micro Bo and micro-letter has a larger number of users, but the commercial road is only in the exploratory stage."

For smartphones in the competition this year, he believes that Apple and Samsung in the high-end mainstream market will face the strong competition of domestic mobile phones, Huawei, ZTE, Lenovo, Millet, oppo and other excellent domestic mobile phones will be in the traditional market barriers ripped a hole, occupy their own place. "Mobile phone manufacturers will speed up the implementation of their own Internet electricity Business plan this year, but operators and other offline channels will still occupy a larger proportion of the market." "Huaxi Metropolitan newspaper reporter Rothi