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On March 27, Canadian network equipment supplier Sandvine said in its report that the survey found that with the increasing use of notebook computers, wireless internet traffic and traditional wired internet traffic is increasingly close.
According to foreign media reports, Dave Caputo, president and chief executive of Sandvine, said mobile internet users were using programs similar to those of fixed internet users, including real-time communications software IM and Skype. As more and more powerful mobile devices (such as the ipad) and laptop dogs appear, more and more users will shift their focus from traditional voice services to data-centric, bandwidth-intensive applications.
In addition, the Gigaom Pro Analyst receptacle analyst at the American Science and Technology Industry Research Institute, Charlie Sharma (Chetan Sharma), points out that voice services account for less and less traffic across the entire mobile network. In 2009, data traffic was 400,000 GB higher than voice traffic, which is expected to increase by one-fold this year.
Dave Caputo believes that mobile data is bound to become mainstream, as users are increasingly accustomed to using their mobile devices while increasingly mobile devices are available, and operators are looking for ways to anticipate user usage patterns to differentiate levels and provide personalized services. Meet their needs and improve customer satisfaction.
Sandvine's findings also include the following:
• About one-fifth of mobile data users often use Facebook.
• For any mobile network surveyed, YouTube accounts for the total number of bytes in the percent.
• Nearly 30% of Caribbean and Latin American mobile users use Facebook for any period of time during the survey.
Dave Caputo also points out that mobile operators around the world face the challenge of getting users to know about applications and byte-related information. At present, most billing schemes are measured purely on the basis of speed or byte size, rather than reference events. According to the Sandvine Company's solution, service providers can develop differentiated service levels. For example, a service provider could require users to spend 70 hours a month on YouTube, instead of requiring a download speed of 6 Mbps or a monthly data flow of up to 25GB. This will help users quantify their mobile internet usage plans, enabling them to continue to use their favorite apps and services to their fullest.
According to Sandvine company forecasts, different service levels and programs will give users the right to design and develop personalized network usage according to their specific preferences and economic capabilities.