Mobile Internet User Evolution report: app is increasingly important

PwC released a report on the evolution of http://www.aliyun.com/zixun/aggregation/11574.html > Mobile internet users, first compiling its key content as follows:

Technology-driven behavior evolution of mobile phone users, many years ago, if a word called digital survival, and the future is mobile survival, and there are all kinds of fun things are driving the user's mobile behavior and the formation of habits.

such as the evolution of equipment, platform competition, social networks, LBS, Mobile VoIP, video, cloud computing and so on.

1, the user's reliance on mobile devices is increasing

Nearly half or more than half of all users use three functions daily: Basic communication functions, news weather, sports, and social networking.

And in the next two years, these different functions will only be more and more, like basic communication functions, lbs, 21% of users are expected to use more than twice times the level of today

2. Demographic differences in some mobile applications

Some activities are male-dominated (such as news Sports information) while others are women (such as social networks), and different age structures differ in different applications.

3, mobile location service potential is not small

In the mobile activity that the user thinks is most important, find the local location is located in basic communication function, news reading, and more than 56% of users will use the mobile phone at least once a week to find location information

4, the importance of the app is increasingly prominent

With ease and a richer user experience, apps are already working side-by or beyond the browser's role in using the mobile Internet, and the willingness of future users to choose apps will be stronger

5. Privacy and security, barriers

Mobile phones are more personal and intimate, and their privacy and security issues are more pronounced, and it will be an obstacle to precision advertising and mobile buying.