Mobile internet users have become the key driving force for China's internet penetration

China Internet Network Information Center experts at the 2012-year value-added Telecommunications Business Cooperation Development Conference held on July 3, said mobile internet users have become the key driving force for China's internet penetration. It is expected that in the next 2-3 years, China Mobile end users will surpass the PC end users.

As a result of the popularity of smartphones, the drop in mobile internet charges and the variety of mobile phone applications, mobile internet users have grown rapidly. China Internet Network Information Center released the "29th China Internet Development Status Statistics Report" (hereinafter referred to as "the report" shows that by the end of 2011, the scale of China's internet users up to 513 million, mobile internet users up to 356 million, an increase of 17.5%. "China Mobile internet is entering a high-speed development period. 2011 China Mobile Application downloads accounted for 11% of the global total, after the United States, ranked second. Chen Jiachun, deputy director of the Communications Development Division, Ministry of Industry and Information technology.

Jiangong, deputy director of Internet Development Research at China Internet Network Information Center, said that the number of mobile internet users is expected to surpass those of PC end-users in the future years. At the same time, mobile Internet applications from the entertainment-led to consumption and e-commerce changes. Mobile phone payment, shopping, booking and other services will be further popularized. Experts believe that reducing mobile payment security risks, strengthen the protection of mobile phone privacy is still an urgent problem to be solved.

Internet users broken 500 million growth into the platform period

By the end of December 2011, China's internet users reached 513 million, adding 55.8 million users a year. The report argues that in the past 5 years, the number of people who have been pushing the rapid growth of Internet users, the 10~29岁 group has been close to a high rate of online use, the future of the population to improve the space is limited, the age of 50 people over the Internet usage rate is very small. Other age groups and education level of people to the Internet to accept the speed is difficult to reach the level of young and highly educated groups, resulting in the overall growth of Internet users into the platform period, the next Netizen size increase the difficulty will be increased.

The traditional application of Weibo is shrinking

In the 2011, emerging Internet applications, including new instant messaging and micro-blogging, spread rapidly, while some traditional Web applications were significantly less used.

Among them, Netizen's internet communicates the way of communication change obvious. 2011 Chinese Internet users ' instant messaging usage increased to 80.9%. The size of many traditional communication applications has shrunk: E-mail usage has dropped from 54.6% in 2010 to 47.9%, and the forum/bbs from 32.4% to 28.2%.

With the rapid decline of Internet news usage, Weibo has become an important information access channel for netizens. At present, nearly half of netizens use microblog, the ratio reaches 48.7%.

Entertainment applications generally lower, network video users increase significantly. Online music, online gaming and online literature users grew less in 2011, and their usage rates fell to 75.2%, 63.2% and 39.5% respectively. In contrast, the development momentum of the network video industry is relatively good, the user size increased by 14.6%, the utilization rate to 63.4%. The report states that because the major video sites need to rely on the aggregation of copyright content to obtain high traffic, making the network video industry copyright operating costs soared, while the low price of video advertising, other profit models can not be developed in a short period of time, so the overall network video industry in a loss, this situation is still difficult to change.

Mobile phone payment into the most anticipated payment method

According to the China Internet Association published the "2011 Netizen Behavior Research Report" shows that with the rapid development of E-commerce, Chinese netizens online shopping accumulated to the high level of transfer, mobile phone payment into 2012 the most expected to use the payment method. China Internet Industry Annual meeting of the Joint Advisory Group and other professional third party agencies to prepare the "2011 Netizen Behavior Research Report."

The report shows that 2011 China Net Bank User monthly payment 201~500 yuan of the highest proportion, 21.5%, followed by monthly payment 501~1000 yuan, accounted for the ratio of 18.1%;1001~5000 yuan accounted for 17.6%. The amount of internet shopping is transferred to the high range, among which the 5001~10000-yuan range grows to 8.9% 17%,10001~20000 yuan. Clothing luggage items become Internet users to buy the most and consumption of the highest amount of products. "On the one hand, as the online shopping frequency increases,

User network shopping purposes gradually by the former on the other hand,

"Amoy Cheap" "Amoy quality" to the transformation, a few years by the volume of transactions compared to the previous increase. Zeng MINGFA, Deputy Secretary-General of the China Internet Association Network Application Innovation Working committee. However, since the group buying site industry as a whole is a new thing, in the high consumption, netizens will be cautious about the consumption of higher amount. The report shows that more than 70% netizens spend more than 200 per month in 2011 years.

In terms of payment, China's Internet users mainly pay net and third party payments, but said 2012 will use mobile internet, mobile phone text and mobile phone near-end card payment of the proportion of Internet users increased significantly, reached 34.3%, 28.1% and 28.3% respectively. Experts say that with the spread of mobile payment methods, payment

The future technology and security of continuous improvement and improvement,

Mobile payment will be one of the main payment methods.