Mobile Internet ushered in digital reading era

As early as two years ago, when the mobile internet in the ascendant, there are media analysis that the next digital wave of the coming, will be the representative of the app for the carrier and Channel Center for a large platform. And most people found out after two years, the real depth of the industry is not a variety of apps, but a variety of vertical segments of the value of the transmission.

Digital Reading Media is a strong driving force in this.

With a variety of intelligent terminal mobile devices, to achieve any location and form of reading, and in terms of cost, environmental protection, reading facilities have a unique advantage, which is the digital reading media may be the main factor in the future Grand.

Key factors in the success of digital reading media

In the past few years, digital-reading media have not been so well spent in the past few years by the fact that it has been limited by Internet Information Technology, professional content producers and the lack of experienced operators, until in recent years the mobile internet wave has come back to the user.

Professional content Production team is the most important weight to determine the vitality of digital reading media. Only a professional content production team, digital reading media can build a link between the user and the reading carrier of the bridge, for the user to transmit and spread the value, the professional content production team also decided the digital reading media future.

And the lack of support from commercial companies that have a lot of operational experience is the main factor that has led to the inability of digital-reading media to shape over the past few years. However, with the wide-area development and invasion of mobile internet, most of the Chinese reading media operators are emerging, such as the Beijing Aquarius Age Culture Communication Co., Ltd. and other institutions in the industry to the original content as the core competitiveness. Have a mature independent brand and products, that is already in the description of digital reading as the future trend.

The marketing value and influence of digital media

The marketing value of digital reading media comes from the topic that many industry media people often talk about.

For this question, the data from the official sources of Aquarius seems more persuasive: At present, the company's "out" electronic magazine, "Heart Exploration" electronic magazine cumulative circulation has reached billion, and has been with Sina, Tencent and a series of front-line Internet platform provider to establish a good relationship of cooperation. In addition, the current Aquarius era and a number of film and television organizations close cooperation, the realization of graphics, text, sound, shape, shadow multimedia forms, but also for the digital reading media market value provides a new certification channel.

As the largest digital media reading platform in China, Aquarius era has a bright view on the market value of digital reading media. In the communication with the author, Aquarius time staff told the author, the company in just a few years to the cumulative circulation of hundreds of billions of scale, which illustrates the digital reading media market is broad, in addition, based on the popularity of various mobile terminal devices, digital reading in the future will be in the fragmentation of time to provide users with more opportunities.

In view of the age of Aquarius in such an environment leading the role of digital reading pacesetter, the staff said that this is based on the trend and requirements of industry development, Aquarius era of digital reading media, can be developed into the Chinese language world's most popular, the fastest-growing, the most content of the electronic magazine. In the future, Aquarius era will be fully in the marketing, advertising cooperation, content cooperation to carry out greater initiatives for the overall promotion of digital reading lay a solid foundation and build their own industrial chain.

The next turn of the digital reading media

As the industry's first crab-eating person, Aquarius era now has more than others incomparable advantage conditions: Aquarius ERA of digital reading media, in addition to the Chinese-language world's most popular, the circulation of the fastest growing, the most content of the electronic magazine, Aquarius Age is the first in China will read, Content and market factors such as integrated operation of the professional digital reading platform. At present, Aquarius age has more than billion cumulative circulation, up to six or seven years of business development experience, and has to adopt music, video, animation and other multi-media forms of the presentation of the content and theme of the value platform.

And for the future of the industry pattern influence, Mr. Pang, vice President of Aquarius, gave the answer: "Aquarius age insists on original content as the core competitiveness, has been rooted digital media reading for several years, and the professional level in the content construction has been recognized by the industry standards, with mature independent brands and products." The use of music, video, animation and other multi-media forms of the presentation of the content and themes will be the future trend, which we have been aware of a few years ago, and adhere to the present, still in the industry in the lead. ”

Based on this situation, digital reading media in the future Grand, or has become an indisputable fact.