The mobile internet will cover a new crowd of people as the price of mobile phones drops, said Lee Kai-Fu, Chairman and CEO of Innovation Workshop. If the first 50 million users are tool-type users, then the next 300 million users will most of the public users.
Lee believes that 2012 will be the first universal year of mobile Internet, but also the core user transformation year. According to statistics, China's smartphone has reached 75 million units, is expected to reach 130 million at the end of the year. Mobile internet users spread faster than the traditional internet three times times.
According to analysis, 2012 before the mobile Internet's core users are it men, fashion women, business elites, they are familiar with the Internet, can quickly learn and familiar with the use of mobile Internet. After 2012, with the decline of mobile phone price, the core users will be students, blue-collar, migrant workers and so on. They are familiar with the Internet, the relative demand is relatively simple.
The evolution of the internet's mass age has made a good reference for the mobile internet. Kai-Fu Lee said that is the demand of the public to promote Q to replace MSN, Storm Audio and video instead of real; This trend suggests that simple answers to useful products are more explosive. and the development of mobile Internet will make this process more rapid.
Finally, Kai-Fu Lee also suggested that the mobile Internet entrepreneurs, to do more useful, simple, fun, carefree products, discard superfluous and cumbersome, focus on the nature of business services.