Mobile marketing into the advertising market Blue ocean: Next year or usher in the outbreak

November 20 Afternoon news, by the UNITA, China-lit and second-hand system jointly organized the "2014 Mobile Marketing Combat Research Summit" held in Beijing today. At the summit, the head of the mobile advertising companies agreed that the 2013 domestic has been able to see the traces of mobile advertising, and next year in this area will usher in a full-scale outbreak.

In foreign countries, Facebook accounted for up to 49% of total advertising revenue in its three-quarter mobile ad revenue. This is the domestic mobile advertising industry practitioners think is a huge positive news. Tamping, Director of research and Development in China, the Market Research institute, said that domestic mobile advertising could usher in a full-blown outbreak next year.

The COO Zhang He also shares this view. He said that according to the AU's observations over the years, the 2012-year Advertiser began to put ads on the mobile end, and in 2013 the industry had seen some signs of a burst. More and more domestic users are betting on mobile devices such as mobile phones, and the value of mobile marketing will be increasingly highlighted.

At the summit, China and the Multinational Alliance also issued a "smartphone app advertising marketing value" report. The report shows that the mobile internet will show more than 3 times times the growth trend in the next two or three years. Mobile phone app ads average visibility, scanning and attention than the General PC banner ads, which concerns a ratio of more than 40%, is twice times the PC. App ads have an average gaze length of nearly 1 seconds, 6 times times the size of a PC.