Mobile marketing or will become the most powerful mobile advertising platform to kill the Recruit

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Advertising is the PC Internet age of the major companies the most basic profit path, now in the mobile internet constantly warming, most people subconsciously also realize that with the development of mobile Internet, mobile advertising will be in the WAP site after the ads usher in a new outbreak point, But by the current part of the impact of the development of mobile advertising, mobile advertising, the outbreak point has become erratic, as a mobile advertising chain to determine the composition of life and death, mobile advertising platform how to break through obstacles, to meet a new mobile advertising blue sky? I think mobile marketing will be the most powerful assistant in the field.

Mobile ad platform Melee market competition increased

Entrepreneurs to join, investors bullish, giant layout and other factors created the current mobile advertising platform a melee situation. According to China Unicom's 2012-year internal survey data show that the current market is still alive mobile advertising platform has a size of more than two hundred or three hundred, of which the hottest even have a daily new mobile advertising platform company, and in so many entrepreneurs joined, Investors are also in many areas of Internet companies suffering capital in the winter when the pro-Lai mobile ads.

This allows entrepreneurs to have more thinking research opportunities, and finally found that the field of the development of the future is so promising Ah! As long as I am drifting along to survive, the future of life enough to make up for my current hard work, So with the precedent of Google spending 750 million of billions of dollars to buy the famous mobile ad platform AdMob, the entrepreneurial passion of entrepreneurs has become more and more high, but in reality it is not too satisfying.

In the major mobile advertising platform to pull low advertising quotes, subversive industry standards, burning money for free services, the entire mobile advertising price line has been out of control, the price of chaos eventually led to the entire field of competition, so that everyone is active or passive use of the competitive means of not and friendship so that everyone is a rare profit, How long can a company without profitability, even if the investors behind it, be generous?

The external environment is also worrisome after the infighting

The price war between the internal platform and the platform has been breaking out, but the external development environment is still slow. As an indispensable part of the advertising industry chain, the mobile advertising platform and other traditional advertising platforms that have been developed for a long time have been serving as more effective lubricant for consumers, advertisers, media or application developers, serving three parties and promoting the continuous and harmonious development of mobile advertising. But under the many typical historical lessons, there is still some mobile advertising platform to fight against each other, so in the chaos of mobile advertising platform in the field, to protect against peer malicious attacks in preparation, then committed to improving the external environment, to solve the problem of the development of mobile advertising to promote their own platform development, Become a lot of large or have their own ideas of mobile advertising platform development strategy.

So what is worrying about these external environments? Although with the mobile video, mobile Internet development in other areas, advertisers have gradually changed the original wait-and-see approach, there are advertising initiatives, but if the mobile advertising industry chain can be said to be a healthy and harmonious development of the industry chain, The advertiser's component will have a large number of customers are brand advertisers, compared with the current situation is clearly not in line. While brand advertisers from Samsung, BMW, Coca-Cola, Adidas, Nike and other well-known 4A advertising companies have invested in mobile advertising, Coca-Cola's China marketing director, Yangmanman, said that in 2012, Coca-Cola's advertising in the US market The mobile ad budget is less than one of Coca-Cola's overall advertising budget, it is also a year of establishment, market share, brand awareness, advertisers, new advertising explorer mobile advertising investment, if it is other in all aspects of Coca-Cola companies, they will be in the field of mobile advertising to invest more?

Each big mobile advertisement platform wants to have the better development, needs the theory, the practice case and so on to show the mobile advertisement value to the brand advertisement main, this transfers to the mobile advertisement technology, the mobile advertisement coverage and the mobile advertisement effect level effort.

In mobile advertising technology, the lack of advertisers are not those who have a great creative significance of the advertising display, a no obvious advertising value of the display of the way no matter how fancy display, how novel, in the absence of obvious advertising effect will not be difficult to be the common love of advertisers. Advertisers need a can allow advertisers to have more advertising data for them to improve the advertising program, so that they can understand the true whereabouts of each penny, improve the mobile advertising industry chain of cooperation open, at least comparable to desktop internet advertising or media advertising management system.

For the media or application developers, mobile advertising platform to create a comparable desktop advertising or media advertising system, under the premise of Help media or application developers to increase the revenue of media and application developers without infringing the advertisers ' interests, and to improve the confidence and desire of the media and developers to do their products This is mainly the focus on precision advertising this kind of can improve the effectiveness of advertising on top.

Finally, at the consumer level, mobile internet has just experienced the outbreak phase, consumer loyalty to the mobile Internet is also different sizes, if the initial impression is not retained, this will also cause the future development of mobile advertising is not a small obstacle, so mobile advertising platform also needs and application developers to negotiate better advertising display , so as to avoid consumers ' wrong view of mobile advertising and properly deal with the relationship between consumers.

Mobile marketing or will become the most powerful mobile advertising platform to kill the Recruit

Whether from the advertisers or from developers or consumers to make a direct breakthrough, mobile advertising platform is difficult to break through in the short term success, which in the market competition more and more fierce, survival pressure is more and more serious situation is a bad news. But despair, I think mobile marketing is capable of becoming the most powerful mobile advertising platform to kill the Recruit.

First of all, I think the ultimate goal of marketing and the emergence of trade effects, and advertising to show the prominence of the effect is more obvious, to a certain extent, that marketing includes advertising, and advertising does not include marketing. Coca-Cola, for example, made a successful mobile marketing campaign in 2012 by launching Coca-Cola campaigns in various advertising channels (media, Internet) to attract consumers to download Coca-Cola app participation, win prizes and finally achieve marketing goals. It is understood that the ads only played two weeks, Coca-Cola received 40 million of the download, and even won the famous Cannes Bronze Lion Award, the successful marketing case and mobile phone closely combined.

There are some differences with the development of advertising, marketing in the marketing approach, marketing methods on the change than advertising to be smaller, so using years of marketing experience, mobile phones, tablet mobile Internet users are involved in mobile marketing, The ultimate effect of marketing can be a mobile advertising platform to persuade advertisers to invest or put more advertising costs of the effective case, can also help developers to increase revenue, and even more users, whether it is for mobile advertising platform or the development of the entire mobile advertising is very advantageous, Because ultimately mobile marketing will help mobile advertising become one of the most mainstream ways of advertising presentation. In this regard, I think social applications, media applications, some vertical tool application is the most appropriate mobile marketing applications, they are mobile advertising development of the most important force, or will become the current breakthrough mobile advertising triple barriers to the best assistant. (The author of this article is my love of IT technology network small modest, starting Lei Feng Net,)

http://baofeng.52ij.com if reproduced, please keep the copyright information!