Mobile marketing skills of service industry in internet age

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the development of network technology, the rapid growth of mobile internet users, under the guidance of mobile social media, people gradually formed a new consumption habits, so the new trading model has unconsciously changed, while changing the traditional business model. For example, some consumers before going out, there is no need to check the computer first, but the habit of leaving the door, open their own mobile phone. Check your travel routes, check out the shopping malls, food and fun places. Consumption patterns are traded from traditional to online. Our service industry should quickly seize these new consumer trends and lay out its own internet marketing strategy.

1, mobile mode in line with the new lifestyle consumption habits

The prevalence of mobile media, from Solomo to O2O, from Facebook to micro-letter, the continuous development of these mobile media, driving people in the consumer sector industry gradually shift direction, coupled with the increasing security of mobile payment, people have gradually become assured of mobile payment. We drink food and clothing entertainment industry should be active in some public network media platform layout their own marketing strategy. Let people in the use of mobile Internet, quickly find themselves, so as to win career development. Whether it is a small shop or a well-known brand, I believe that a lot of people know how to set up their own accurate position in Baidu, so that people in search of time, can find themselves, or register some life service categories of websites, in the above leave their own detailed product introduction, special services and so on.

2, the layout of their own mobile internet site

For some small-scale shops, it is best to establish their own professional mobile internet site, in the consumer through a number of public network platform to find themselves, can have the opportunity to further understand their products and services. After all, some of the public network platform space and the page has certain limitations, we can leave their own information on these platforms, if we can let consumers through their own links into the mobile internet site, so that more opportunities to attract consumers. Allows consumers to get more information. First of all, we must ensure that our information on these public platforms are more attractive and attract consumers to pay attention to themselves, for this, we can learn some of the better business practices.

3. The promotion way of mobile Internet station

For the construction and promotion of mobile Internet, we must keep concise and generous, consider the characteristics of user mobile browsing, the site is not necessarily a lot of pages, but must be concise and brief, so that consumers look at a glance. At the same time can be applied micro-credit microblogging and other promotional methods you may have noticed, some do a very successful business, often by encouraging consumers to forward their own micro-letter or website product information to obtain concessions to carry out a huge amount of promotion, especially some chain stores, this effect is very obvious. When we are ready to do this promotion, we should pay attention to the content of their website can be made suitable for micro-letter forwarding form. A product or a series of products a page, so that the natural formation of a complete content module.

The development of the Times will bring new opportunities to those who know how to learn, mobile Internet is so. In the face of these, we should actively respond to, in-depth study and master the Mobile Internet era of various technology and marketing strategy application, strengthen consumer behavior analysis, can always be invincible in the market.

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