Mobile Music Brewing Service Mode change

Copyright dealers, operators, mobile phone manufacturers have been involved with the development of the wireless music market, copyright owners, operators, mobile phone manufacturers are beginning to covet this huge gold mine.　　However, the experts pointed out that by the 3G network business and user demand for the two factors, the current mode of business services has lagged behind, the future will certainly lead to a new service model around the music industry consumption. Wireless music two-quarter scale 6 billion entertainment applications are becoming the mainstream of mobile internet users ' choices. China's wireless music market reached 6.47 billion yuan in the second quarter of 2009, with a 13.6% increase in the chain, according to an analysis report published by Analysys International recently.　　The wireless music business related to China Mobile is about 5.42 billion yuan, which occupies 83.8% of the total wireless music market. It is understood that mobile phone music is based on legitimate music source for users to provide comprehensive music products, can provide users with the rankings, new songs recommended, music Search and download, dazzling bell customization, point send song, club members, such as one-stop music experience.　　Users can enjoy different music experiences through SMS, mobile internet, voice telephone, internet mobile music website and so on. However, the relevant people pointed out that all content of mobile music products as long as the legitimate sound source, sound quality can be fully protected.　　In addition, telecom operators through the cooperation with the music producers, open song, dazzling bell customization and other services, extended the music boundary, but also for the sound development of the music industry played a positive role. Music phone is becoming the new favorite in the global mobile phone value-added services, mobile music is one of the important services.　　According to the survey, the global handset music industry's overall output in 2004 amounted to $3.6 billion trillion, accounting for 35% of the overall mobile entertainment market and up to 9.3 billion dollars in 2009. The huge market space of cell phone music will naturally attract many chasing people. At present, many mobile phone manufacturers have launched a digital music market for mobile phones.　　Motorola and Apple unveiled plans to develop ipod handsets, and Sony Ericsson's music handsets use the "Walkman" brand to access Sony-BMG's music.　　Nokia also looked at the fiercely competitive handset music market and adopted the latest audio-visual technology in its handsets, such as Nokia's N91 handsets, which can store 4GB of music, according to an interviewer. The advent of the 3G era, the mobile phone music market is still expanding the pie, in addition to the recording industry to jump directly out of business, soon after, the network or mobile phone original music, can also extend to the traditional record music market. Mobile phones can download the whole song, watch the music video, the prospect is more optimistic.　　Therefore, just enter the 3G mobile phone market, the director of the market, said to reporters, in the face of the future mobile phone music market, who can master the "brand" and "access", who will become a real winner. 3G will speed up industrial chain integration It is learned that the previous value chain of mobile music is from the most upstream record companies to provideMusic Licensing to action content providers, through the content of the service providers in the redesign format and packaging, and mobile phone operators to connect the platform to charge, so that consumers can use the mobile phone online or SMS download favorite Bell service.　　Analysys International analyst Wang Liusheng told reporters that voice business and data Services both the 3G market and the voice business-oriented 2G market, in the business development, marketing, industrial chain cooperation has a greater difference. Take the mobile music application combination For example, the user can search for his favorite singer by mobile phone, on demand this singer's newest single MV to watch, can also purchase the single poster as the phone wallpaper or instant communication software avatar.　　Therefore, the future operation support system should adapt to the requirement of uniform charge for such related business. Wang Liusheng that with the increase of the consumption experience and the gradual enrichment of the business model, the wireless music market development structure will be effectively improved, the wireless music platform can complement the development of more rich business types, including streaming media and video interaction, after improving the support ability of the high-speed data service. Driven by the dual factors of commercial and user demand of 3G network, the future will surely lead to a new service model around music industry consumption.