Mobile network Shopping War: Scramble for platform multi-entry

After the http://www.aliyun.com/zixun/aggregation/33789.html ">B2C, how to achieve traffic and business expansion, so that users get more convenient and diversified services, Become a new round of competitive hot spots.

Yesterday, Alibaba announced the launch of the Hundred-River Wireless open program, the account (login), goods, orders (transactions), payment, data, advertising, maps and other packaging provided to a PP developers, in a PP directly to achieve the Aliping on the table of merchandise transactions. Just a day ago, BoE announced the introduction of mobile-side micro-shop Pat Micro Shop, providing q Q, micro-letter and many other portals, combined with Tencent's social relations chain to promote the development of mobile social power business.

Analysys data show that the second quarter of this year, China Mobile end of the market transaction size has reached 168.09 billion yuan, compared with the 2nd quarter of 2013 year-on-year growth of 256%, the overall market is in a rapid development period.

App access Ali Electric Business resources

At present, the majority of a PP faced with the flow of income-free, profit model is not clear dilemma, the Hundred rivers plan to Alibaba's electrical capacity to the components of the way to open to wireless developers.

Ali Group Vice President Wang if reporters to the south, participate in the Hundred plans of a PP can be directly authorized to login Taobao account, access to Ali merchandise, transactions, payments, O2O open System, for a P p application of rapid electronic commerce upgrade.

The biggest change in the opening is that users no longer need to complete the deal on Ali's major platforms. It is reported that mobile developers can get the number of Ali Department of 1 billion of commodity resources, in a P p to achieve the recommendation of merchandise, directly in a PP to complete the transaction, view, transaction management of the whole process. In addition, developers can also rely on Taobao and the cat's electronic voucher trading capacity, through the integration of members to build and other means, relying on Arigaod map to provide the LB s service, and local businesses expand offline seamless docking, the construction of O 2O business links in the field.

Focus on the pet vertical area of a PP stroll, its founder Zhang Fan in the south are interviewed by reporters said, has passed the docking Ali Commodity Library, directly in a PP to achieve more than 100 kinds of dog food and cat food online purchase, while borrowing Ali's B-D resources, Highly active users can directly use Community points Meng GE Exchange home near the pet beauty service coupons, and online navigation to the offline shop to use.

Mobile Electric Business to center

Analysys data show that 3721.html ">2014 in the 2nd quarter of the mobile end of the online shopping still maintain a relatively rapid growth." On the one hand, with the development of marketing models such as Flash purchase, mobile end of the convenience of shopping gradually reflected, on the other hand, the major electric power in the mobile end of the publicity efforts to strengthen, and further accelerate the consumer to the mobile end of the transfer, the major electric dealers from the mobile end of the order volume has also achieved a substantial growth.

As the advent of mobile Internet, more and more sellers began to look forward to the "central" mode of the electric business. Consumers will travel frequently at various terminals, and a p p and wireless product in each scene may reach consumer contacts.

The previous day, the Jing Dong's Pat NET also launched Pat Micro Shop. The head of the South reporters said, Pat Micro shop not only for businesses to provide a unified cross account micro-letter payment, will also provide micro-letter and hand q, such as different terminals of the entrance, the end of October mobile phone q q will be tapped to open a two-level entrance, so that businesses can share the micro-store links to include mobile phone q Q, group, micro-blog, forums and other network channels. At present, the number of orders for the micro-shop accounted for 40% from the micro-letter scene, 20% from the mobile phone q q scene, and 40% from the space, micro-blog, forum and other channels.