Mobile O2O, local community fearless bat competition

The local community has always been the most down-to-earth living aid for local residents. Starting with the traditional PC era, local internet entrepreneurs have relied on dz! , PW Software, set up a platform to serve the locals, and focus on the Internet to make it easier and faster to connect with the needs of local food and clothing. Some communities have been rooted locally for nearly 10 years, affecting every aspect of local life. It can be said that the strong and innovative local internet, to a certain extent, determines the extent to which the Internet has benefited the lives of local residents.

The mobile internet has brought opportunities and crises to local communities. Opportunity is the mobile Internet, O2O opened a trillion-level local consumer market, the crisis is now the local community operation mode encountered a survival dilemma. Recently attended the "Guangdong Internet Conference", in addition to all kinds of social communication, large data, cloud technology and other new products, start-up company projects are hot, including the "Local Internet conference" on local community O2O entrepreneurship, local Internet investment potential has also aroused widespread concern, thinking.

Status and influence of local community

When it comes to the influence of local communities, especially in the 3-5-tier cities, many front-line city dwellers may not be able to imagine the impact of local communities in the 3-5-tier cities on the lives of local residents, or even local newspapers and television stations. To the national hundred strong local community baise window for example, although the old of the revolution, but the economy is still relatively backward, but its community has reached the number of millions members, its self-developed WAP, did not do any form of promotion, it can drain 60,000 PV per day.

On the one hand is its unmatched influence, on the other hand, the mobile internet does bring a huge impact, the most significant point is its mobile side of the business model, although WAP has 60,000 PV per day, but does not bring any real revenue. It can be said to be a "happy annoyance", which also reflects the weakness of local communities ' technical support on the mobile side.

Local community mobile End development transfer: micro-credit public number

"If it is not a micro-credit public number, the local community has closed down a few years ago," This is the Hui voice of Jiangmen Zhou and many local community webmaster regrets. As mentioned earlier, the PC Internet period, local community webmaster rely on a set of dz! , PW software, as well as their own or the team's painstaking efforts and strong line on the resource integration and collaboration ability gradually developed into the local city's most powerful internet power.

But today's mobile internet, everything has changed. First of all, it is behind the most strong technical support did not, DZ transformation dedicated to do micro-community, PW slow. The mobile end is in a state of nothing, and many local community owners change their focus to do the micro-credit public number. With the PC-era accumulation of various types of business resources and connections, local community webmaster to line down the way, online activities, the rapid development of micro-letter public number. After the expansion, and then return to the local businesses to advertise and O2O drainage.

This, of course, can not be separated from the strength of the micro-letter itself, for its rapid aggregation of users to provide favorable conditions. But the so-called "eat people's Zuiruan, take the other people's mercy", micro-letter although to solve the survival dilemma, but micro-letter public number business model firmly in the hands of Tencent, this is a lot of the webmaster faint expressed concern about the place.

Local community Long Sheng Law: o2o+ Large data

Today's local community forum most of the germination in 10 ago, when the domestic internet giant for Sina, Sohu, can be said to be "media" the era of the Internet, and therefore most places with media genes, most of the local webmaster with "communicators" feelings. Its business model is based on a wealth of value information, gather a large amount of users, so that users reach a certain level, and then by the local business to advertise the spread of cash.

With the advent of the mobile internet era, user habits have shifted to the mobile phone, and many users have fled the community, making it more difficult for local communities that already have user-volume ceilings to survive, and many local communities are on the verge of collapse. But one of the exceptions is the port city of Zhangjiagang, started in 2010 Dagang City, the beginning was not inspirational to do the local information portal (local already has another community portal), but do precision marketing + online life services, that is, o2o+ large data, can be said than its concept popular two years earlier. Dagang City through with the business, with the relevant government agencies (Women's Federation, trade Unions, etc.) to organize various activities, accumulated a large number of local residents data. Through massive data, Dagang city to this part of the users to carry out a series of precision marketing, from blind date to buy a house, married to bear, and then to the children to school a road service, so that the annual revenue level tens of millions of, and more to do the larger.

It can be said that o2o+ large data to continue the life of the local community life portal represented by Dagang City. And not only here, mobile O2O is a trillion-tier local consumer market, where the investment potential of the local internet market has suddenly become huge, and many investors in the conference have expressed interest in investing in local mobile internet entrepreneurs.

Future direction of local community: Vertical subdivision

As the mobile Internet that connects everything, as the social community concept manifested communities in the mobile end how the development has been a lot of webmaster and entrepreneurs concerned about the problem. The current situation of the comprehensive community, mop, shows that in the comprehensive community in the mobile end will be bleak, and beauty beauty makeup, grapefruit, Mother Circle as the representative of vertical rapid rise, let people see direction. The relevant mobile community experts said: the mobile community at the core of the people, the traditional forum BBS with information as the core, mobile community development is the first population filter.

The vertical community of this congress represents beauty and beauty makeup CMO Zhou Ruiqin said: "Beauty beauty makeup The beginning of the positioning is high school and college girls in the beautiful business, as the coming into the community of high school and college girls, the beauty of makeup but know nothing, pure self-study, and in foreign countries, the mother of these girls, The elder sister is the makeup teacher's role, beauty beauty makeup aim is this group, breakdown of the topic, and the structured blog Community product design concept to stimulate community vitality, promote users to actively share the experience and interaction of beauty, and even signed star make-up division to share, the last line down on the relevant cosmetics recommended to complete the business model closed loop. ”

Local community mobile End ecology Critical

Unlike other local communities that focus on micro-credit building, Dagang City did not put any bets on the micro-credit public number, and its operations focus is on its own-invested CRM system (Customer Relationship management software), and on the Community app and WAP edition developed by Opencom, We hope to accumulate the accurate data of local residents as far as possible, manage, analyze and make good use of these data. Its ultimate goal is to build a perfect self-platform ecosystem, the backend takes the CRM as the center, the front end takes the app and the WAP as the core to pay equal attention to the development (WAP avoids the information isolated island), periphery with micro-letter, Micro Bo, QQ is the most important drainage tool, take advantage of, finally form an "indestructible" The powerful local Life Invisible network.

Conclusion: According to CNNIC survey of July this year, the number of Internet users in China from 2011 457 million users to the current 632 million, the user group further coverage of older middle-aged and older groups and younger groups of children, and continue to the 3-5-line cities and the largest rural areas extension. Local Internet market is huge, local community webmaster and entrepreneurs, the place and the people, as long as the firm determination, not timid, completely without fear of bat intrusion.

Of course, vertical, O2O is the focus.