Mobile operator bar code access to help enterprises break through the platform blockade

Since September, Alibaba has been stepping up the occupation of mobile power import territory of the offensive, on the one hand issued a number of policies, the blockade from the micro-trust public platform, shopping, such as the flow of web sites; On the other hand, the introduction of http://www.aliyun.com/zixun/ Aggregation/8261.html "> Mobile Social Application" between 4.0, each angle to save Ali in the entrance position of the absolute leadership position. From Ali's series of movements, for the rapid development of mobile electric operators, the role of the portal is very important.

From the perspective of the development of the electric business, after several rounds of the electricity market, the platform monopoly entrance of the situation has been formed, many dealers and brand operators are subject to the platform. The rapid development of mobile electricity business, the entry of large platform to seize the strategy is still not to loosen, for many brands and distributors, to get rid of the PC stage platform of the shackles, using their own advantages, the establishment of their own electric business portal is imperative.

In my opinion, on the one hand, based on the continuous maturity of barcode scanning technology, on the other hand, bar code in the field of commodity circulation is very high, the function of bar code is the future mobile Internet, especially in the field of mobile electricity most have the value of mining. Take smart quick beat as an example, after three years of merchandise bar code data collection and collation, the formation of 15 million unique SKU bar code database, in the database gradually complete foundation, through the database and micro-letter, 360, Baidu, etc. with the identification of barcode function clients, then through micro-letter, 360, Baidu and fast-shot two-dimensional code sweep code users, interpretation of the bar code information, are from the smart fast-beat database. In the Sweep code results display page, each manufacturer and brand should have access to their own pages.

We call this bar code pass, this is the smart quick Pat has been committed to doing things, try to through the commodity packaging itself has the bar code, as well as the user gradually develop the sweep code habits, covering domestic micro-letter, Baidu, such as more than 90% of the sweep code entrance, will guide users to the Enterprise page, one-stop enterprise and users of the interactive communication, at the same time, The difference between the bar code and the previous platform is that it is compatible with most of the scanning software, which relieves the enterprise from the competition of the platform.

Data show that, at the end of August 2013, the three major operators released data, not overlapping, the total number of customers has been close to 1,187,569,000, has basically achieved the national net. The rapid development of mobile internet and electric business has made it easier for mobile to buy and pay. These all show that the era of mobile electricity has come, to rely on the flow and survival of the electricity quotient, the entrance of the status of the obvious, the opening of bar code to increase access, attract traffic, will be the next three years mobile power Market begotten.