Mobile phone animation is expected to become "super day to catch the United States" breakthrough

With foreign countries have developed decades of traditional animation industry compared to the lack of domestic animation to contend with the historical accumulation, but in this new field of mobile phone animation, we stand at the same starting line, it may become China's animation industry overtook Japan and the United States and other animation of the country a shortcut.　　However, and the entire animation industry, similar to the development of domestic mobile phone animation is also a lack of content to stall the pace of progress. Mobile animation to allow countries to start synchronization of the world, Tianjin God World Comics Co., Ltd. Chairman Weidong is the first batch of domestic mobile animation people eat crabs. His work, "The Two Kingdoms" has tried to enter the mobile phone comics market, and in only more than 40 pages of work on the very small base, the trial run phase has achieved two months of nearly 130,000 of the download volume. In an interview with reporters, Weidong said, mobile phone animation may become the Chinese animation industry overtook Japan and the United States such as animation of a shortcut. "With foreign countries have developed decades of traditional animation industry compared to our lack of historical accumulation of confrontation, but in mobile phone animation This new field, we stand at the same starting line, so we must attach importance to this market, to seize this rare opportunity." "Cartoon development of the traditional power of Japan in mobile phone animation development is also unstoppable." There are Japanese media have done statistics, although most people are on the way to work, recess and other fragmentary time use mobile phone to see anime, but the total time accumulated in a day can often reach 3-4 hours.　　And behind the support of this data is Japan's annual growth rate of up to 400% of mobile animation production and more than 500 mobile phone anime Internet station. Data show that 2009 Japan's domestic mobile phone animation market size reached 90 billion yen, about 6 billion yuan.　　Mobile phone animation has become an important part of its animation industry, nearly 80% of the comic works can be directly released through the mobile phone, mobile phone animation users have accounted for the total number of domestic mobile phone users more than 30%. The United States has been dominated by High-tech animation market, and in the mobile Phone animation publishing field, they have not advanced how much.　　In 2009, the US uclick company first tried to publish comic books in the form of mobile-phone e-books, the comic book "Thunder Road", which was created by mobile phone users, which was the first American comic book to be released through cell phones. Uclick Company in 2008 launched the Gocomics mobile phone comics business, the 2009 official online operation, can be in a variety of ways to transfer electronic comics to the customer's mobile phone. Uclick company said that the current average of 55,000 subscribers per month to order Gocomics business. The Verizon Communications Company, which works with Uclick, receives $4.49 a month from readers, while US telephone and telegraph companies and the Staples Company charge 3.99 dollars.　　Readers can enjoy about 20 comic books on their phones, both "Ninja Turtles" and "Bones", as well as newly published cartoons. Gocomics business to special processing of comics, modify the font and image size, so that a comic is just as big as the phone screen, toThe reader is read-by-grid.　　Some comics are special, so readers need to scroll to see the screen. Uclick, head of research and development at the company, said the prospects for mobile comics were generally bullish, on the one hand because publishers wanted to use more frugal and environmentally friendly carriers to distribute books, on the other hand, mobile operators wanted to make the storage space of their handsets fully effective.　　In addition, the mobile phone as a multi-functional player, compared with the paper media has a unique advantage. Lack of content and illegal transmission into the chain and the whole development of the animation industry similar, the domestic mobile phone animation is also the lack of content to stall the pace of progress. China game Software Industry Association mobile game Professional Committee director Lijie told reporters that the current domestic mobile phone animation industry chain is not complete, which is a lack of content is a problem to be solved. "The creation of mobile phone animation should conform to the mobile phone this media's own characteristics and manifestations, but also should take into account the characteristics of mobile phone users." At present, the domestic market is still in the training stage, more users on the mobile phone animation awareness, creators of the previous works are often more suitable for children to read and watch, but will choose to pay for the use of mobile phone animation business people have a certain gap. Weidong has a similar view on the creation of mobile phone anime. He said that mobile phone animation occupy the mobile pay terminal, so it can not occupy the user too long time also requires the relative concentration of information. "Mobile phone users have a two-minute chat and may open a look." Therefore, the demand for such characteristics to build products. "Shanghai Today Animation Co., Ltd. Chairman Zhang Tianxiao when talking about mobile phone animation This topic has said, mobile phone animation is after the text message can change people's way of life, another kind of work." But at present, many creators are still the traditional way. "As a content provider, I think the mobile phone animation content needs a professional team, but also need a popular team, must have a ' grassroots ' works, but, can not directly move the grassroots to the mobile phone to present, according to the characteristics of the mobile phone to improve them. Of course, technology also needs to be improved. Imagine, if on the mobile phone to see anime and on TV watching anime is the same feeling, why use the mobile phone pay. "The norms of the channel also directly affect the development of mobile phone animation industry." Lijie told reporters, because of the work of the protection awareness is not strong enough, mobile phone animation by piracy and illegal transmission of the impact of the traditional animation industry more obvious, in addition to strengthening copyright protection, the next association will be based on the characteristics of mobile phones to introduce technical means to achieve the protection of product intellectual property rights,　　In particular, it is possible to use technology to bind the contents of the download to the function of the phone itself. "Although the current traditional publishing industry for the emerging mobile phone animation has a natural resistance, but should see this market or animation development of the inevitable trend, and most likely to overtake the traditional publishing." "For the future of mobile phone animation, Weidong confidence." He said that after the Spring Festival, will launch a Chinese mobile phone animation content SupplyPlatform, really for the national mobile phone animation companies and authors to make an attempt. "The traditional animation works into mobile phone animation from both the technical and the implementation of the way there are great difficulties, we will be from this perspective to explore, and ultimately the software, technology and models in the domestic market to promote." "The first domestic mobile phone animation service platform was established last month, China's first mobile phone animation public Technology Service platform in Changsha officially launched." According to the reporter understand, such a platform, greatly reduced the threshold of the mobile phone animation industry, in the future, whether the animation workers and anime enthusiasts, or ordinary Internet users, only need to register in the platform, you can make mobile phone animation works online, will do their own animation works published to the system, System free of charge for the creators of mobile phone animation works to provide display extension services.　　and the provision of download billing function, with the telecommunications operators, bankers to achieve the settlement between the network to protect the vital interests of mobile animation creators. The director of the project, the Technical assistant director of the Hunan Extension Information System Co., Ltd. told Li that the public service platform is a public and basic platform for mobile phone animation Enterprise service, which can effectively guarantee its practicability and commonality through government-led, open platform, orderly service and normative operation.　　To promote the healthy development of the whole industry group. National Mobile Animation public Technology Service platform is the first in China for mobile phone animation business content creation, content integration and distribution, service operations, such as providing full-service large-scale integrated public service platform. The formal launch of the platform for Animation Enterprises, studios, grass-roots animation enthusiasts to improve the content creation of mobile phone animation business, service efficiency.　　While enhancing the entertainment and interactivity of mobile phone animation business, it can also promote a new type of industry value chain, and help to build an industry group of operators, content providers, service providers, handset terminal manufacturers and end users. Insiders told reporters, such a fast-food platform for mobile phone animation industry long-term development is a good attempt.　　As to whether can fundamentally promote the development of mobile phone animation is still difficult to predict, but the platform at least let more people began to pay attention to mobile phone animation field, the concept of the promotion of the next mobile phone animation user group Real pioneering has a certain leading significance. Commercial newspaper reporter Wang Ke