Mobile phone as the first source of new Internet users

July 17 News, China Internet Network Information Center (CNNIC) released its 32nd "China Internet Development Statistics Report" today. The report shows that as of the end of June 2013, the size of China's internet users reached 591 million, the net penetration rate of 44.1%. In the first half of this year's Internet development, mobile phone as the Internet terminal performance eye-catching, into new netizens important sources, in real-time communications, E-commerce and other network applications have good performance.

Mobile phone as the first source of new Internet users

The report shows that by the end of June 2013, the size of China's internet users reached 591 million, compared to the end of 2012 increase of 26.56 million people. Internet penetration was 44.1%, up 2% from the end of 2012. Among the new users, the proportion of Internet users using mobile phones is as high as 70%, higher than those using other devices. It is worth mentioning that China's Internet in the rural popularization speed is faster, the six-month period of new Internet users accounted for 54.4% of the rural netizens.

Meanwhile, as of the end of June 2013, China's mobile phone users up to 464 million, compared to the end of 2012 increase of 43.79 million people, Internet users use mobile phone to increase the proportion of people to 78.5%. The popularization of 3G, the development of wireless network and the innovation of mobile phone application have contributed to the rapid increase of the number of Chinese mobile phone users.

PC application growth tends to flatten

By the end of June 2013, domestic instant-messaging Internet users reached 497 million, a 29.31 million increase from the end of 2012, is the largest application of growth in all applications, the utilization rate of 84.2%, compared with the end of 2012 1.3%, the use rate remained the first and continued to climb, especially on the mobile phone side of the development faster Mobile phone Instant Messaging netizens are 397 million, up 45.2 million from the end of 2012, with a utilization rate of 85.7%, and the rate of growth and usage exceeding the overall level of instant messaging.

The report shows that compared with the 2012, the Internet entertainment applications of the Internet users scale has not significantly increased, the use rate has not changed, the overall industry development slowed. Mobile phone has become an important breakthrough point for all kinds of application scale growth. The size of mobile phone network music, mobile phone network video, mobile phone network game and mobile phone network literature has grown by 14%, 18.9%, 15.7% and 12% respectively in the end of 2012, maintaining a relatively high growth rate.

As a rapid increase in recent years of Internet applications, E-commerce applications in the mobile phone application of rapid development, of which the online payment of mobile phone users increased in size. The report shows that by the end of June 2013, China's Internet users to pay the scale of 244 million, compared with the end of December 2012, internet users grew by 23.73 million, growth rate of 10.8%. Among them, the size of mobile online payment internet users increased by 43% compared with 2012. In addition, mobile shopping, mobile phone purchase and mobile phone online banking, etc. also have a big growth.