Mobile phone portal to promote the change of money game Zhejiang boss repeatedly complained

This is a business owner for the target group of marketing, through the high-end hotels in the promotion of the Organization, and a number of regional agents can be gathered in a short period of millions of yuan of funds. But in the list of investors, many people really feel "fooled" A, the relevant complaints related to Hangzhou, Ningbo, Wenzhou, Yiwu and even outside the province of Hebei, Jiangsu, Shanghai and other fields. 3G, E-commerce, Alibaba, profit model, commanding heights ... In the eyes of many small and medium-sized enterprises, these fashionable words are bound to be faced in the course of their career promotion. Therefore, in a special occasion, under the special atmosphere, when these words interweave together, many business owners feel is a little excited, a bit dizzy, and involuntarily swipe tens of thousands of yuan to pay for it.

As China's mobile communication technology into the 3G era, a "mobile phone industry portal" as a product of marketing in many domestic cities emerging. However, when many small and medium-sized enterprises like to rush to the trademark registration of the portal key words, but have been a big cry. One of their common points is that this is a misleading marketing.

"A tempting" project.

This is a project initiated by the Institute of Information Technology (hereinafter referred to as the Zoomlion) by the China branch of the Union (Beijing). Here, "mobile phone industry portal" is known as the "first generation of the ground in the industry market", "hanging in the second generation of online industry market", installed in the "pocket" of the third generation industry market.

It is said that as long as the enterprise on the mobile internet to build one or more specific industry portal, it is equivalent to building an industry mall. Through the occupation of the portal on the best sales display position and advertising position, rapid realization of the sale of its own products, through the development of the same industry, upstream and downstream enterprises stationed in the portal, collecting membership fees and advertising fees ...

"Continuous replication of the marketing model"

Pan boss in Hangzhou is in his company, received the invitation to send by fax. In the interest of E-commerce, Pan boss was invited to a local hotel to attend the meeting.

Soon, like other attendees, she was attracted by the eloquent eloquence of the speaker and learned that it was a marketing meeting about the mobile phone industry portal.

"My knowledge of 3G has been blurred. In the meeting, the mobile phone industry portal key words are rendered into an extremely scarce resource, with uniqueness. Let people think that it is like a trademark registration, late will lose the opportunity! Pan boss said that under the hype, she was encouraged to whim, and after the meeting with 96,000 Yuan card registered "Chinese silk" and "Zhejiang clothing" two portals.

Tangshan, Hebei Province, a woman engaged in steel sales Zhao, through the "market leader" rights protection QQ (541845077) told reporters, she also has a similar experience. Last September, she received an invitation to call in the Tangshan Hotel to hold a meeting on how to open a shop in a website similar to Alibaba.

When she came to the meeting, the site marketing is "mobile phone industry portal." Users registered a specific industry key words, the equivalent of a mobile phone set up a similar to Alibaba's shop. Marketing parties also claim that these portals are like the largest wholesale market in Wenzhou shops, who first registered who will be rich, to ensure profitability.

The lecturer was very inspiring, the salesman fanned the flames and said the opportunity was rare. Ms. Zhao said that she was also immersed in the scene of the atmosphere, convinced that this is a product with investment value, and with the Sino-Union Alliance agents, Tianjin, Transfer Technology Co., Ltd. signed a card, 38,000 yuan registered a "Hebei steel portal."

Changzhou of Jiangsu Province, Ms. Wu also told the Herald reporter, a few days ago she received an invitation letter, in a local five-star hotel, there will be a free lecture on corporate promotion. Think of it as free, and she went to the party.

At the meeting, "professionals" analyzed the first generation industry market and the Internet industry market and its profitability, and pointed out that the two-generation industry market is now fierce competition, and with the rise of mobile phone network, based on the third generation of mobile phone industry portal has a lot of profit space.

The meeting also claimed that they are China's official nature, is only one by one legitimate mobile phone portal to promote the enterprise, if registered as a member can provide the only mobile phone portal, others can not be registered, the Internet search is only this portal site.

Ms. Wu said that for the purpose of investment, she and the Sino-Union Alliance agent, Qingdao Bo Cheng Technology Co., Ltd. Shanghai Hong Ying Network Technology branch signed the mobile phone industry portal contract, and paid 48,000 yuan and 28,000 yuan respectively.

"Scarce Resources"

With Pan boss signed is the agent of the Union, Hangzhou Business Win E-commerce Co., Ltd.

Marketing side of the "mobile phone industry Portal User Manual" is visible, can register the portal into four categories. The first and second categories are vertical portals facing the whole country, the specific form is: China + industry + portal, such as "China Machinery Portal", "China Maternal and infant supplies portal" and so on; the third fourth category is the vertical portal for the local, the form is: Area + industry + portal, such as "Beijing Home Economics Portal".

Each kind of technical maintenance price is 48,000 yuan/10, and the product price is determined according to the classification high and low, the class highest is 98,000 Yuan/10, four class lowest is 18,000 yuan/10 years.

The user's manual states that mobile phone industry portal is an industry resources, with scarcity, with "China XX" word only one, if the enterprise registered this industry market, then the future industry enterprises and users to obtain industry information, it must come to the market; If the peer registers, Then the enterprise can only go to him to do membership, understand industry information ...

In addition, the user manual also emphasizes that when customers visit the portal, when they do not know the Web site, usually search, and search out the "mobile phone industry portal", now only this family ... There is only one industry portal system in the country.

"Questionable market prospects"

"In fact, the so-called scarce resources need to play a question mark!" Pan boss told the Herald reporter, then from some details, she gradually to the project generated suspicion. After consulting, she realized that such products not only its "scarcity" is questionable, and its profit model is also worth scrutiny, there is a greater risk of investment, but the hint she has never been told.

In order to refund money, Pan boss and Hangzhou business win Electronic Commerce Co., Ltd. negotiations have been long. The company has never agreed, but the relevant people have been promised to help them transfer the purchased portal. Yet this promise has not been honoured.

In response to the dispute, Shangshe company related personnel claimed, "At that time you love me, the company did not force customers to buy products, Pan boss now back to refund, can only show that she does not mature enough." So companies are standing on both the legal and other levels. ”

He also repeatedly stressed that this is similar to Alibaba platform, investors in the relevant industry portal after the construction, through a period of operation, can be like Alibaba absorption members and collect membership fees, booth fees.

When talking about the risk, the person does not conceal that, "a person wants to express a thing, will only put on the side of his advantage, but not to say shortcomings, this is for sure!" ”

"Hebei Steel portal," said Ms. Zhao, she will pay, is completely misguided and a fever. In fact, she regretted paying the bill, and so far she did not want to understand how these portals can bring her benefits, because she does not understand this line.

Ms. Wu, Changzhou, felt something was wrong when she was calm. She says that by operating on the phone, it's not like the other person boasts. By contacting a number of registered mobile phone industry portals, she has lost the hope of profit from the portal.

In response to customer queries, the Sino-African Union in the interview with The Herald reporter insisted that the scarcity of its products is objective. Companies from 2007 as the first to engage in this field of institutions have given priority to occupy a number of portal resources, for customers to establish an industry portal is undoubtedly the earliest, until today, there is no other level of enterprises to enter this field, so its scarcity is beyond doubt.

Zoomlion also said that the project has a good market outlook and significant investment value. At present, some portals have gained a high level of browsing, while achieving revenue breakthroughs. However, the company admits that it is not easy to achieve real investment returns and profitability in the short term through mobile e-business.

"It's never easy to be Alibaba."

It is understood that the relevant complaints not only related to the Sino-African Union of a company. And the complainants are from Hangzhou, Ningbo, Wenzhou, Yiwu, Shaoxing and even outside the province of Hebei, Jiangsu, Shanghai and other fields.

They stated a common "deceived" path: the operation of the way to use collective marketing, the use of people on 3G, E-commerce and other concepts of fuzzy understanding, rendering the "mobile phone portal" shortage and investment value, and create a rush of atmosphere. After tempting orders, the other side refuses to return for a variety of reasons.

Since there is a high investment value, why should "tricksters" promotion? Since it is a very sought-after scarce resource, why is the delay in transferring it? Since it is not possible to return the order, why not set a "Cooling-off period" for the purchaser? There was a lot of doubt.

What is the market prospect of mobile phone industry portal? Is it worth the investment?

Insiders told the market leader reporter, mobile internet into the 3G era, in the mobile phone to build a similar platform like Alibaba, theoretically has a certain feasibility. But the overall prosperity of the mobile internet in the future is not directly related to the success of individual companies.

It is understood that currently involved in this field of enterprises have several, in the future does not exclude more enterprises involved, so the mobile phone industry portal resources are not scarce. The scarcity, the uniqueness of the portal name, which is deliberately emphasized by the operating party, is in the concept of substitution, which is only relative to the platform built by itself. For example, "Chinese silk", "Zhejiang clothing" in an enterprise set up a platform, does have the uniqueness, but such a platform is not only one, each platform can apply for the same portal name. Therefore, the industry portal keyword registration is completely different from trademarks, domain names and so on.

"Dream of Alibaba a lot of enterprises, but really can become Alibaba few!" "Industry insiders predict that the mobile phone industry portal will also face the construction of the same brutal competition, most enterprises will fall in the competition, and the reality has been a business because of poor management quit this" stage ", which means that in the enterprise under the single investors will suffer losses. Therefore, the operation of mobile phone industry portal, there is no doubt that there is a greater risk.

Herald reporter also learned that in response to a number of consecutive complaints, a certain industry and commerce authorities have been on the case for investigation, and the initial confirmation of the operator's behavior suspected of contract fraud. The case is still in process.