Mobile phone industry changes "King Flag"

If the previous changes were limited to the adjustment of the precedence, so now the change can be described as "unrecognizable" Ma Xiaofang if the mobile phone market a few years ago or Nokia, Samsung, Motorola's world, then, now is the king flag changes, who is the main ups and downs, short-term who can not give the answer.　　Mobile phone maker Palm, once the smartphone market, hired Goldman Sachs and Qatalyst as investment banks to help them weigh possible options, including the possibility of a sale. Palm recently announced that its fourth-quarter revenue will be less than half the expected, with both the pre and Pixi having poor sales and inventory backlogs. More serious is that its cash flow is negative, and in the short term hard to make a loss.　　Palm has been a sad experience since the half of the smartphone market was now desolate.　　In stark contrast, Microsoft's high-profile Social internet phone "Kin" was released the day before, despite repeated denials that it would launch handsets. As a software vendor, Microsoft is the first to enter the mobile phone market, but it is not uncommon in the industry.　　Before Microsoft, consumer electronics companies such as Apple and Internet companies had launched their own handsets, and had stirred up a wave in the mobile phone market. Similarly unprofessional mobile phone manufacturers include computer companies such as Dell. The handset makers of Huawei and ZTE's two device makers have also begun to emerge, gradually taking on more and more market share.　　Today's mobile phone market, although the profit is increasingly meager, but also attracted the various horses flocked.　　By contrast, Nokia and other traditional handset manufacturers are looking beyond the mobile phone market, the increasingly meager mobile phone profit margins so that traditional handset manufacturers encounter difficulties, from the original Nokia, Motorola, Sony Ericsson, Samsung to today's Nokia, Samsung, LG, mobile phone market pattern has undergone tremendous changes. If the previous changes are limited to the adjustment of the precedence, then the current changes are "unrecognizable."　　Nokia, which is currently the most bullish and busy mobile internet, wants to get more and more revenue from its mobile internet business, not just by selling mobile hardware. The good old days of making money from hardware are gone, and a new way to get a foothold in the mobile phone market is necessary.　　The addition of Apple, Google and Microsoft is changing the game rules of the market. Even Nokia, Samsung and other mobile phone market leaders in this pattern in front of some measures than hand.　　The weakness of Nokia and Samsung on smartphones has led to Nokia's losses and Samsung's passivity in the smartphone market. In such an industry chain transfer process, Chinese enterprises will play an important role. Yesterday, market sources said that one of the last participants in Palm's takeover was China's Huawei, which started a preliminary takeover talks.　　2009, Huawei Mobile phone shipments of more than 30 million. Prior to Huawei, it was also possible to participate in the Palm takeoverHave HTC and Lenovo.　　The growing market position and low-cost advantage of Chinese mobile phone companies have become an important factor in the continued mergers and acquisitions of Chinese companies in the global marketplace after Lenovo merged IBM and Geely to acquire Volvo. And, more importantly, the acquisition of palm is crucial for Chinese companies to move into the North American mobile phone market and to upgrade their position in the smartphone market.　　In fact, for years, Palm has been a coveted acquisition target for large companies wishing to dabble in or expand the mobile phone market. Palm currently has a 3.01% per cent share in the North American smartphone market and is likely to grow by 112.3% this year, raising its share to 4.7%, still holding a solid position in the North American smartphone market, still more advantageous than Nokia, according to Canalys, a market research firm, but among other competitors　　, Palm is far less competitive than rim, Apple and Google. But even if Palm is eventually bought by a Chinese company, if the acquirer is still holding on to palm for more market share, I am afraid the palm is still unable to change the plight of the new rules of the game, the only chance of winning is to follow the new play card, do not know those mobile phone companies ready?