Mobile phone industry, competition is fierce

1. Mobile phone industry, fierce competition

With the collapse of Nokia, China's smartphone market has undergone tremendous changes, Nokia, Sony, motorcycle as the representative of the international manufacturers have been defeated, and to Millet as the representative of domestic mobile phone manufacturers such as Huawei, the charm, Big Cola, a plus and other mobile phone manufacturers have become the current Chinese mobile phone market mainstream brand, but also won more The favor of the users. In addition, mobile phone shipments to reduce the impact of the tide and the retreat, in the next year, mobile phone manufacturers will be more intense competition, on the one hand, the allocation of competition, each handset manufacturers in the lens, the number of cores, memory. On the other hand is the price of competition, with the millet, the charm family and other manufacturers continue to introduce low-cost mobile phones, into the low-end market of Chinese mobile phones, there is the competition for innovation, fingerprint unlock, image recognition, ultra-thin and other technologies, but also domestic mobile phone manufacturers compete in the field. Therefore, in the next year, domestic handset manufacturers will be more competitive.

2. App industry may be shuffled

When the hardware market changes, the software market is also changing, this is the app representative of the upstream and downstream industry chain. The 2010 app industry was a budding period of development, and by mid-2013 it was the peak of the app industry, and in the middle of 2013 it was a recession. In the bud and peak period, into the app industry is mainly traditional internet companies, such as Dom music, Tiger map, map bar maps, I check, ink weather, and so on, this batch of operators of the app industry are PC-side Internet origin, moving to the end, These traditional enterprise app because of the Giants and products of the impact and competition, most of the development of slow, profitable problems can not extricate themselves. Apps like aunt and today's headlines are mostly backed by capital to get to the top list in the medium term, but in the long run, the survival of the app is always a problem if it doesn't achieve sustainable and stable profitability. With the rapid popularization of the concept of mobile Internet, the traditional enterprises began to enter the app industry, for example, traditional supermarkets, home appliances, consumer goods industry from big to group, small to store basic each enterprise has an app. These industrial structure to the app industry, brought a lot of changes, the most obvious performance is the app industry competition intensified, resulting in app quality drop, flow down, innovation is weak. Early Internet-type apps face a profit-making problem, most of which are now in transition and some have even collapsed. Later, the traditional enterprise app most quality is not high, the user is few, the innovation is feeble, to the profession, does not have any contribution. The third aspect is homogeneity, infringement, the Asian sex culture is remarkable, the influence is bad slightly, lacks the policy regulation, in addition, by the new trend HTML5, the micro-letter, the light application impact, the app industry is facing the shuffle.

3. Hand tour life cycle more and more, IP competition into a trend

At present, the domestic competition in the hand travel industry is also more intense, most entrepreneurs more quick, three months to do a game, do not make money to die, or just earn some money to continue to develop new games, these have become the trend of the industry, most entrepreneurs do hand tour is not to do a real game, but just want to get rich, These ideas have led to the majority of hand travel to profit as the main goal, the experience is poor, the speed of death accelerated. In addition, with the game market investment and the giant's entry, so that the current game users to obtain the cost, compared to the previous 10 times times or more than 10 times times, there is no financial strength of small teams, faced with the difficulties of profitability and the promotion of difficult problems, can hardly live. Again, by the entire industry, the impact of the decline in traffic, new game users slow growth, which led to IP competition to become the main trend in the coming year, the financial strong manufacturers such as Sohu Swim, 360, Tencent has bought well-known IP, and no money for small vendors can only hope "IP" sigh. In addition, in the IP aspect, also appeared the IP and the team asymmetry situation, the good IP cannot meet the good team. In the coming year, the threshold of the survival of hand-travel entrepreneurship is getting higher, Gaofu's entrepreneurial team has the opportunity.

4. Application Distribution Portal Centralized application distribution entrepreneurial opportunities are slim

With Baidu Acquisition 91, UC Acquisition PP assistant, the synchronous push was bought by Taiwan's le-sheng, the application store was basically the big giant or the big CP acquisition for their own use, while the small and medium-sized application stores due to lack of funds and downstream resources, over time, gradually extinct, the industry revealed that in the past few years, At most, there are more than 500 mobile app stores, but now there are only dozens of. The concentration of large application stores and the demise of small and medium-sized application stores have also made it easier to apply app exposure, increase exposure costs, and increase app outreach. At the same time, in the application of the distribution of the import competition, many giants, as well as a wide range of media such as automobiles, televisions, WiFi, newspapers, etc., including the entire layout of the upstream and downstream industrial lines of the mobile phone, have been largely occupied by the various giants, and in the long run there are fewer opportunities to drain the mobile distribution outlets, The chances of starting a business with a distribution portal are slim.

5. Mobile Applications Advertising Alliance is about to shuffle

Mobile application Advertising Alliance, early Advertising Alliance due to enter the market earlier, occupy the initiative, on the one hand, has a large number of app channels, on the one hand, there are some store channels, so that their user quality and traffic is higher, more easily by advertisers of all ages. And the latter part of the Advertising Alliance is the majority of its own channels, and the quality of the channel to disagree, and most of the integration wall, the user's retention is very low, in the app to promote the flow is also relatively low. Similarly, constrained by capital, slow development, the current market on the advertising alliance has more than 100, the real visibility is less and less, the entire advertising alliance industry, is also a free-for-all, no one can stand out, if not in 2015, Advertising Alliance industry will be a big shuffle.

6. Developer Service Platform Burst

Behind the boom in app apps and games, is a large number of developers service platform, from the Baidu API platform data show that the current developer service products have more than 400, the service has the function of testing, security, push, storage, language recognition, IM, and so on, covering more than 40 functions, this also means that If developers want to add these plug-ins to each plug-in 100K size to calculate, fill all the SDK, an app package will reach 4M. The prosperity of the developer Service platform also illustrates the increase in the number of developers, which is a big part of the traditional enterprises, the author once in a market, saw a traditional enterprise developed more than 140 app, including tourism, barber shop, beauty and many other traditional enterprise app, in addition, Another part of the app is generated by a one-click Web site, and the growth of these developers has also created opportunities for developers to serve the platform. However, in the long run, the developer service platform will also face fierce competition, especially in each area of homogeneous products are generally more than 5, so to be in 3 million of the developers to stand firm, there is no good products and brand marketing awareness, it is difficult to grow and develop. In addition, large and medium-sized developers and rich developers are the main providers of developers ' service platforms, so in the coming year, large and medium-sized developers with the ability to pay will become the main target of competition between service platforms.

7.O2O application starts to explode

The traditional Internet app development is weak, the profit is feeble, make the whole industry fall into the low tide time, make the person that understands the Internet, and understand the traditional profession to see the opportunity, so O2O is born with homeopathy. This is a hot reason on the one hand is the intelligent terminal is enough to popularize, on the other hand, some traditional industry services are too old and backward, the need for new changes, the current O20 industry is generally popular in the wind, from the IT orange 2013 years of data show that 276 O2O Enterprises, 76 have been invested. At the same time, look at 2014 years from Baidu, Ali, Tencent, Shanda's investment in the field of O2O data shows that the investment of nearly 10 billion U.S. dollars. In the pursuit of funds, you can predict the 2015 O2O enterprises will be "everywhere" scene, catering, taxi, life services and so on, there will be more new enterprises to join, at the same time from the overall O2O industry, most O2O enterprises are still in the capital phase and test water stage, On the one hand, due to the market recognition of the product has yet to be improved, on the one hand, many O2O enterprises financing capacity has yet to be tested. So, the next year is the test of whether O2O survive the year.

8. Smart Hardware field is the new blue sea

With the development of intelligent hardware technology and the flying of the Internet of things, the field of intelligent hardware will be the most money in the future, on the one hand, the advent of 4G era, wireless network is ubiquitous, transmission speed is very fast. On the other hand, the development of sensor technology and technology to the practical application of speed, after the smart hand ring, smart bicycles, smart glasses, such as a large number of smart devices will enter into life, late app+ intelligent hardware products will be more popular. At present, the most rapid development of intelligent hardware field is the Air field, mainly due to the strong demand caused by air. Another is the security needs, especially smart shoes and bracelet, because the elderly and children's security needs are the most powerful, the most attention, so the smart hand ring has become a lot of smart hardware team's entrepreneurial direction. Other cool play, auto smart accessories also become the future of the rapid development of the field.

In addition, the intelligent hardware by the hardware and software technology constraints are relatively large, the development of domestic intelligent hardware is relatively rudimentary, most of the wireless network, Bluetooth, GPS and other technical modules of the patchwork, many entrepreneurial team from the Internet, the lack of ergonomic design, a lot of intelligent product experience is not ideal. However, as the field of intelligent wearable equipment is becoming more and more concerned, new technology and funds will enter the field, and will accelerate the rapid development of smart wear field.

From the whole mobile Internet environment, the combination of software and line online under the combination of products more easily access to the recognition of the capital, the recognition of the market, you can see that the overall trend of the industry is to a high degree of integration, a high degree of unification of the trend, this is a good entrepreneurial direction.