Mobile phone industry Strange situation: Millet Samsung calculated each other

At the Millet Note Conference, the most out of the "friends" product is not the iphone. The contrast between the millet note and the iphone 6 Plus is all the way through: bigger than the iphone screen, a camera bump that solves the iphone, and is thinner than the iphone ... Millet is the first time to rely so comprehensively on the iphone to prove the standard of millet note.

So, does millet want users to choose between the iphone 6 Plus and the millet note?

So put on more is to enhance the brand image of millet note. Millet's real competitor is not so much Apple as Samsung. The millet note is more about competing with Samsung's Galaxy Note. Even the name of the note is Samsung first used on a large-screen smartphone, the screen size to maintain the Galaxy S and Galaxy Note dual flagship is Samsung pioneered the road, and millet now finally came up.

In fact, Millet is being Samsung.

From the product line layout, Millet has already been a year to save a burst section of the stage, its mobile phone product line is unprecedented rich: from the 699 yuan Red meter second generation, to 999 yuan red meter note, from the 1999-dollar flagship mobile phone meter 4, And then to 2299 yuan Millet note and 3299 yuan Red meter Note top version, the red rice/millet system to achieve from the low-end to the high-end of the entire system coverage.

Millet note Standard version and top version of the release, means that the millet finally lay and Samsung Battlefield Confrontation Foundation.

From the market point of view, Millet is trying to move to the global market, first Test water Southeast Asia and India, the next step will be extended to Brazil and other markets. Although the patent dispute was tripped over, but the pace of international expansion of millet can never stop. The world's best mobile phone manufacturers are Samsung, the company almost into the global almost every can operate the market, and large and medium-sized operators have established close ties.

Even Samsung is proud of the industry chain integration model is also the object of millet learning. The mystery of the pine is the company of Millet and the joint-core cooperation, and the manufacturer's processor may appear on the low end of the millet mobile phone this year.

Of course, Samsung is also thinking about millet.

Samsung's market share and profits have plummeted in the past year, and the biggest competitive pressure comes not from the bigger-screen iphone but from the low-end market. Samsung's uncompetitive parts of its models are unsalable and overstock, resulting in a lot of write-downs. Look at the data:

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Samsung's global market share fell from 32.5% a year ago to 23.8% in the third quarter of 2014, and shipments have shrunk sharply. Apple shipments steadily rose in the same period, with a slight drop in market share. One of the most striking variables of the year is the surge in shipments of millet in the Chinese market, which has robbed Samsung of China's first position.

In the second half of the year, Samsung's moves were at the lower end of the restructuring. The Galaxy a series has received unprecedented attention, with 1998 Yuan Galaxy a3,2599 Yuan Galaxy A7, although the price is still not close to the people, but also the most soft figure Samsung can put down.

Samsung and Millet have the ideal of bundling their own software with their hardware, but millet is smarter and more productive. TOUCHWIZ,MIUI, which has attracted a lot of criticism, is still seen as the best Android-custom operating system. Compared to the no use of Samsung services, the MIUI on the Millet Department service users are much more active. Of course Android, Samsung has its own operating system.

Samsung has sold the Tizen OS model Z1, which sells a 5799-dollar Indian rupee in India, and its direct competitor is red rice.

Compared to Samsung and millet, Apple seems to be in another world. Sitting in a unique system and ecology, with the combination of hardware and software to protect, Apple became the high-end market profit Reapers. Despite the chaos in the Android world, in the short term Apple can guarantee its own share and profit, into the big screen market and other moves to accept the trend of the market can even improve profit margins.

Samsung's eyes were once apple, which surpassed Apple's ascent to the top of the world's largest handset maker in 2011, and opened the door to the duopoly era. But it is still just an Android phone manufacturer, not immune to the challenges of the rookie. Compared to the less-than-conservative Apple, the unique business model of Millet is Samsung's largest Xinfuzhihuan.

Millet from the beginning of its own unique business logic, whether it is "triathlon" or "the ultimate Word-of-mouth fast", in the face of domestic friends, Lei has a pattern of superiority. Fast-running millet, the eyes of the most stared at the front of the two figures: Apple and Samsung. And Apple is a special existence, more than self-preservation, the profit is sufficient. To mark Apple is just a gesture, bite Samsung's market share is the urgent matter.

Standing on the stage of the National Convention Center, Lei again vowed: "Bitter, millet 5-10 years to achieve the world's first." He said that the world's first of course is not Apple's profit first, but the volume of shipments. Who is the world's first handset maker now? Samsung.

So we see a strange situation: Samsung and millet Mouth are said to compete with Apple, the actual action is to calculate each other.