Mobile phone instant printing can go far

Recently, Kodak Music Co., Ltd., which was born out of veteran film giant, launched its new retail business, Kodak Instant Printing. Coincidentally, including Epson, LG Electronics and other manufacturers, along with many non-famous small-scale manufacturers have launched a real-time mobile phone photos printed equipment. However, experts believe that the number of photos generated in the mobile Internet era is huge, and it is hard to form a rigid demand for instant printing on mobile phones, so I am afraid it will not go a long way.

According to Kodak Le Rui staff, mobile phone users download and install an application software Kodak Le Rui, through the WiFi connection, you can Kodak instant print service point through the smart phone to print photos.

Kodak believes this extends the company's products to the Internet, mobile and social sectors and seizes the opportunity to grow its imaging business with smart phone technology.

Coincidentally, printer giant Epson has also begun to mobile phone real-time printing field stretching tentacles. Not long ago, Epson introduced a lightweight model Epson PX-S05 printer, volume 30.9cm × 15.4cm × 6.1cm, weight 1.6Kg, print photos on the phone through the WiFi connection.

Beijing Commercial Daily reporter found that there are many similar to the domestic market, Epson phone instant printing equipment, smaller, easy to carry, a wide range of brands. In addition, there is a device called "WeChat Printer" which prints photos or postcards by transmitting photos from a specific WeChat public number through a WiFi connection. It should be pointed out that the current main function of this type of WeChat printer manufacturers more to promote their own WeChat public number.

In addition, the handset maker LG Electronics has also launched a pocket camera in China, which is small in size and connected to a smartphone through Bluetooth to enable instant printing.

Obviously, these kinds of mobile instant printing devices of various sizes are mostly printed using a smart phone's NFC (Near Field Communication), Bluetooth and WiFi connectivity.

However, while small and medium-size companies are enthusiastic about instant printing on their mobile phones, industry experts and analysts are not optimistic about it and find it difficult to weather the storm.

Li Yi, secretary-general of China Mobile Internet Industry Alliance, believes that on the one hand, the popularity of smartphones with front and back dual cameras is such that the daily photos produced by each user are numerous, including some office areas and public agencies. Most of the photos requested are also electronic Edition, photo industry electronic become the trend. On the other hand, the major development of mobile Internet today, the user's main application of mobile phone photos reflected in the micro-channel, microblogging, group chat and other social areas, the actual demand for printing is not high.

Deputy Secretary-General of China Electronic Commerce Association Lu Renbo Beijing Commercial Daily interview also held a similar view. He pointed out that the mobile instant printing equipment or will be limited to digital enthusiasts or part of the office area of ​​the niche market, the printer industry, real-time mobile phone printing is difficult to scale.

It is worth mentioning that the real-time low-threshold mobile phone printing technology, manufacturers in this area is difficult to form the core competitiveness, so fully bet on this aspect of the manufacturer may be the wrong direction.

Beijing Commercial Daily reporter Wu Chen Guang Qu Zhongfang