Mobile phone near the field pay or will "explode": the three major carriers combined exerting force

If only a mobile phone, you can complete the daily all the non-cash consumption, you will carry a bank card, bus cards, shopping cards?

Recently, the three operators have been working with commercial banks and mobile phone manufacturers, the introduction of NFC technology based mobile phone near-field payment products. Experts pointed out that with all aspects of maturity, the next few years, China's mobile phone near the field of payment industry or ushered in a burst of growth. But at the same time, the integration of industrial chain, product safety and other issues still need to be solved.

Three major operators combined with the NFC mobile phone near-field payment

Mobile near-field payments, that is, through the mobile phone to complete the original bank card, bus cards, refueling cards, shopping cards, the consumption function, change the swipe card for "Brush mobile phone." It is understood that in Japan, mobile phone near the field to pay the user has reached 50 million people, while in China, although mobile phone near-field payments have been developed for many years, but by the end of 2012, the total transaction size is still less than 4 billion yuan.

Ai Media Consulting CEO Zhang that the three major operators to develop mobile phone near-field payment has been four years, but the standards between the operators are not uniform, and the financial industry standards are inconsistent, operators have worries. At the same time, because of the technical flaw, the user stickiness is not enough, this causes the industry not to develop.

It is introduced that NFC technology solutions have many advantages over traditional technologies. At present, the development of mobile phone near-field payment based on NFC technology and UnionPay standard has become the consensus of the operator and the financial system.

In February and April this year, China Mobile jointly launched its mobile wallet business with Chinese UnionPay and Everbright Bank respectively. According to China Mobile Tianjin Company Marketing Department mall operating room manager Murphy introduced, using this business, you need to download a "wallet" application in a mobile phone with NFC module, and then you can download a variety of virtual cards, such as bank cards, bus cards, coupons, refueling cards, etc., and enter information-bound entity cards. A mobile phone can be bundled with a lot of bank cards and "swipe the phone" on a POS machine that supports "flash payments".

China Unicom Tianjin Branch of the product innovation department Xia told reporters, China Unicom and Merchants Bank jointly launched the "Unicom mobile phone wallet", is also based on NFC technology mobile phone near-field payment products.

In addition, China Telecom general manager Wang also said that 2013 China Telecom will cooperate with the bank to introduce NFC-SWP scheme to launch the electronic wallet, the scale of the Nfc-sim card, and start terminal customization.

Three factors favorable to NFC mobile near-field payment industry

Industry insiders believe that the recent improvement of the external environment, mobile phone near the field to pay the development of the industry has formed a multiple positive.

First of all, the end of the standard dispute, operators to eliminate worries. Consulting analyst Shaojia told reporters that for a long time, the Chinese mobile-led 2.4GHZ standard and the standard of the 13.56MHZ standard, which is dominated by China UnionPay, have been bothering our mobile near-field payment industry. In the December 2012, the central bank issued the China Financial Mobile Payment Series technical standards finally clear to the 13.56MHz NFC technology standards. This allows operators to eliminate the standard is not unified to worry about.

Second, NFC smartphones are speeding up popularity. Using NFC mobile near-field payments requires a smartphone with NFC modules first. Data show that 2012 NFC mobile phone sales 120 million, accounting for 545 million of global smartphone sales 18.7%. 2013 is expected to be compatible with NFC mobile phone shipments will reach 285 million. The popularity of the NFC module smartphone will no doubt pave the way for the development of NFC mobile near-field payments.

Third, the large-scale transformation of POS machines to accept environmental improvement. Data show that, in China UnionPay and commercial banks of the strong impetus, the nationwide 1.2 million of the non-connecting terminals of the transformation has been completed. Future users can be directly in the "Flash pay" logo pos machine "Brush mobile phone" payment, the process and brush bank card similar.

Industrial chain integration and security issues need to be addressed

Experts point out that, as many conditions mature, NFC mobile phone near the pay or will usher in a burst of growth. At the same time, the integration of industrial chain issues, security issues need to be resolved, "outbreak" at the same time still need to pay more attention.

Li Yongzhong, director of the Center for People's Economic research at Central University of Finance and Economics, the development of mobile near-field payments based on NFC technology requires both the upstream handset terminal manufacturer, the handset manufacturer to produce the NFC-enabled customization machine, and the integration of more meta services in the application, which requires operators and handset manufacturers, banks, bus companies , the subway company, the gas station, the supermarket, the shopping center establishes the reasonable cooperation and the partition pattern, the industrial chain conformity ability will decide the product success or failure.

It is understood that in 2013, China Mobile will develop 3 million mobile phone wallet users, release can store dozens of electronic card application of NFC SIM card, currently with China UnionPay, Pudong Development Bank, Merchants Bank and other financial institutions signed a cooperation agreement, and with some schools, Companies and more than 20 cities in the public transit Subway Management department reached a cooperative intention. According to the reporter understand, the three major operators and banks and other non-telecommunications system cooperation, are in intensive progress.

In addition, security issues are also a big problem in determining the life and death of mobile phone near-field payment industry. Zhang pointed out that mobile near-field pay has its portable type, but a mobile phone integrated with a number of bank cards, bus cards, shopping cards, once the phone was stolen, the binding account is stolen brush risk, must be good security. Only the mobile phone near the field to do as a financial IC card as safe, will truly win the trust of users.