Mobile phone positioning function is referred to the concept of speculation

Newspaper reporter Yi Lingshan with the demand of mobile phone users increasingly personalized and diversified, the segmentation of brand strategy has become the trend of mobile phone industry development. As a result, women's mobile phones, the elderly mobile phones, children's mobile phones, blind mobile phones, such as a series of customized new concepts for special people mobile phone applications, for special groups to provide intimate services.　　However, the positioning function in the form of fake, mobile phone radiation impact on health issues become a new concept mobile phone on the road stumbling block. New positioning mobile phone intimate services must recently, Ningbo government launched the "Community care for the elderly big action", to the area of 10,000 elderly people sent to 10,000 elderly mobile phones. Compared with ordinary mobile phones, these elderly machines do not have the extra buttons and do not have to choose a variety of functions, the keyboard is larger, the screen is simple, in addition also specially designed "cries for help" The key, when the old person needs to seek assistance, as long as one presses this key system will immediately the old person localization, and will the old person current position information by the text message and the MMS way, Sent to the old man's family or guardian's cell phone. Medication reminders, home helpers, shopping lists, family recipes, listening, health management, repel food, nutritional health and other characteristics of the use of the elderly to provide a caring service.　　The emergence of the elderly machine has been affirmed by the market. In fact, this new positioning device tailored for a particular group is ubiquitous. For example, the "female-only cell phone" We know is designed specifically for women, the appearance of many gorgeous, compact, the screen is also attentive to the use of mirror design, convenient make-up when used; the appearance of cute, bright colors specifically for children's children's machine, there is no extra number keys, there is no internet and game functions, Joined the English learning and other functions favored by parents, using Gps+gsm+gis (satellite positioning + mobile communications + electronic icon) in one positioning navigation technology, parents can be through the telephone, network and other means of accurate positioning, detailed understanding of children's surrounding environment; it is worth mentioning that　　Specially designed for the Blind blind machine has also come out, it is the shell of the use of non-slip materials, voice interaction features prominent, with a unique Braille keyboard to facilitate the operation of blind users. New positioning mobile phone sales are hot, high-end services are referred to the concept of speculation of these new positioning mobile phones, to meet the special needs of specific groups, but also won the market. Recently, a large online shopping mall launched a 2010 digital inventory, the Laurel crown by the first generation of elderly mobile phone S718 obtained, sales of 23,360 pieces, Nokia is the hottest arcade twice times more.　　Children's machine sales are also good, in Taobao, a store shop in the "Pooh Bear mobile Phone" can be sold to 100 units a month. Old-age machines, children's machines are these special groups designed for mobile phones really suitable for these particular groups to use it? Experts say teenagers ' immune systems are more vulnerable than adults and are more susceptible to the effects of cell phone radiation, especially on the skin and brain, and are not recommended for children under the age of 12. And the impact of mobile phone radiation on the elderly more, mobile phone powerful electromagnetic waves will hinder the normal functioning of the elderly brain function, resulting in memory of the elderly decline, accelerate aging;Is the elderly with heart disease, foreign electromagnetic waves can seriously interfere with the electrophysiological process of myocardium; In addition, the mobile phone radiation to the elderly people with cataracts will also pose a serious threat, mobile phone emitted by the electromagnetic waves can make eye lens temperature rise, edema, aggravating the condition of cataract patients.　　Therefore, people suggest that manufacturers in the development of the design of aging machines, children's machines and other products should also focus on these special groups of health factors. In addition, it was pointed out that the so-called children's machine, the elderly machine is only the hype of the manufacturers conceptualization. At present at home, satellite positioning is only a few high-end mobile phone standard configuration, the use of operator positioning services are rare.　　To be within 1000 yuan on the mobile phone with global positioning function, but also supporting the corresponding services, difficult, and the use of higher costs, the so-called global "real-time positioning" in the form of a fictitious. New positioning mobile phone refraction local brand development dilemma it is worth noting that the production of children's machine, the elderly machine, women mobile phones and other new positioning of mobile phone manufacturers for the Chinese local enterprises. Industry insiders pointed out that this is in recent years the domestic mobile phone brands in the plight of the relevant. Domestic mobile phone brands in the technology development, system research and development are not as good as foreign enterprises, coupled with the late start, customer base instability and other factors, domestic mobile phone brands in the Chinese market share far less than foreign brands. In the face of such a dilemma, the domestic mobile phone brand actively explore new markets, looking for new mobile phone positioning, and strive to seek business survival.　　And the segmentation of the handset market also brings the opportunity for some local handset manufacturers, they implement the differentiation strategy to find the new market. TCL Communications CEO Yangxingping has said that he has been good at smart phones, he is now painstakingly "elderly mobile phone" and "SNS mobile phone." TCL Communications launched the elderly mobile phone is characterized by its positioning services, Yangxingping stressed that TCL not only provide mobile hardware, but also with operators, as well as hospitals to provide related services, TCL will participate in revenue sharing.　　Yangxingping This is the TCL communication 4C Integration strategy of concrete embodiment. Industry insiders said, "over two or three years of sustained development, the Chinese mobile phone market into a mature period, has been a comprehensive transition from the product center to the User Center era." Before the manufacturers can rely on one or two star products to drive the entire market demand, now is to be based on market demand to define the product selling point, the development of the corresponding subdivision products, market segmentation has gradually become the mobile phone manufacturers to seek a breakthrough. In the future, with the addition of various business applications, the function of mobile phone will be more subdivided, our local mobile phone brand will find a bigger and broader market.