Mobile phone pre-installed software record will become "chicken ribs"

South KTV to curb the proliferation of mobile phone pre-installed software, the State Ministry of Information, announced on November 1, will formally implement the "Mobile Intelligent Terminal Network Management Notice" (hereinafter referred to as "notice"). In accordance with the requirements of the notice, when a production enterprise applies for mobile intelligent terminal to enter the network license, it should provide the operating system version and the basic configuration information of the preset application software in the application material, and make it clear that the handset production enterprise "does not express to the consumer and agrees with the consumer", and may not collect and modify the personal information of Under the meaning, the ministry will improve the mobile phone before the sale of the "gatekeeper" work ——— in the past only to the mobile phone itself to check, qualified before the release of the network license; now it adds to the monitoring of the operating system and pre-installed software. But near the "notice" issued, the industry's evaluation is mixed. Many people believe that this provision only to the mobile phone factory pre-installed software to make a constraint, but did not introduce a package of punitive measures, such as the "Access" system to use the pre-installed software "quasi out" system. From this point of view, the notice does slightly show the chicken ribs. The author also believes that its guiding significance is greater than the actual effect. But at least it can be seen that the Ministry of the smart phone regulation is improving, and the process is also with the times. In fact, as early as last year, the "notice" has entered the "collection of views" stage, the pre-installed software is already the industry problem, but because the penetration of smartphone is far less than now, has not yet risen to the "disturbing" degree. In the beginning, the notice is only "to strengthen the network management of mobile communication terminal products which are connected to the public mobile communication network, have operating system and can be installed by consumers themselves." However, as the pre-installed software problem intensified, as one of the subdivision of the content of "pre-installed software record" will eventually appear in the implementation of the "notice" is a breakthrough from scratch. As to the actual role of the current "notice" can also play to what extent, first of all from the mobile phone pre-installed software categories and channels. The so-called pre-installed software, refers to the mobile phone consumers to buy a mobile phone, the first time when the computer is in the mobile phone software. They are divided into two categories: a consumer can not directly uninstall software, most of the mobile phone factory pre-installed, the dominant right in the hands of mobile phone brands and telecom operators. If you want to uninstall, the consumer must have a special way to get the root of the phone, which will cause the phone to lose the original warranty. The second category is the software that consumers can uninstall, mostly in the mobile phone circulation process ——— such as a mobile phone distributor in the distribution of mobile phones, may be pre-installed for each mobile phone software, and to these software providers according to the number of installation charges. In the channel link profit is continuously squeezed, the retailer rents the cost to rise unceasingly, this kind of "earns the extra income" the phenomenon already is the industry open secret. In accordance with the provisions of the notice, mobile phone brand manufacturers and operators of the pre-installed software can be regulated, they appear in the mobile phone before the sale. But the channel level of pre-installed, "notice" on the tube. In this way, the "notice" itself on the "pre-installed software" large industry supervision theoryis limited. So if you say "good start is half the success," Then there is another half way to go in terms of safeguarding consumer rights. Whether this section of road can go well depends on the determination and punishment of the rectification. It's going to be a very complicated process ——— from the Ministry of Business to the operator to the channel, supervision needs to be carried out, but also put into place. More difficult than the current "notice" described in the content. Fortunately, the natural development of the market is helping to improve the country's work. On the one hand, the voice of public opinion makes "pre-installed software" become a derogatory term. On the other hand, with the rapid development of the channel pre-installed industry, some competition has already appeared. In the early years, the channel pre-installed software is not many, and most of the product quality-oriented. When consumers get their mobile phones to see the software, they might be used to it. Now, from a product experience point of view, even if the software itself is excellent, but because the number of pre-installed is too many, consumers are prone to resentment, and may be associated with the relevant mobile phone brands, this will not be willing to bear the results. (South economic commentator Fangnan)