Mobile phone shipments first after Lenovo Internet mode Cheng geometry

IDC recently published data show that the second quarter of this year Lenovo mobile phone sales of 13.02 million, in the domestic shipments ranked first, such results sound really good, but from the IDC data, Lenovo and ranked second Millet gap is really too small. And, the domestic smartphone market fierce, a frustrated Samsung, followed by Huawei, Cool faction, ZTE and so on each also eyeing, play Jiangshan easy, can hold on to another matter.

From what I have always seen in Lenovo, Lenovo is actually a more crisis-conscious company, which is one of the most important reasons why you can live to this day and be the first. Earlier, the industry has long been out of Lenovo mobile phone in the Internet model will be a big move, in my analysis and exchange of their intentions also detected one or two. August 27 Noon, it reporter Liu Ruigang in micro-bo exposure of the electric business veteran Thunder joined Lenovo MBG China Mobile Business Department, as Lenovo Group vice president and MBG Electric Business Department general manager of the news. It is understood that the Thunder has more than 10 years of first-line electrical business creation and management experience, will be fully responsible for Lenovo mobile phone business model strategy, business model, organization and the overall goal of achieving. Lenovo mobile Phone This time boldly to introduce internet marketing talent, it is not difficult to see that it is actively deploying the Internet strategy. The first position is not good to sit, Lenovo this time is more careful and positive, has begun to exert force on the Internet mode.

Lenovo mobile Phone This big move, in the interior is bound to have done a very deep strategic thinking and layout, and Lenovo itself should think that there is enough strength to do this thing, in my view, Lenovo's strength is its Internet model transformation of capital, but also its breakthrough its own bottlenecks:

A strong brand status and user base. As far as I know, Lenovo has been in the Fortune 500 for four consecutive years, and the rankings are still rising. Compared with the market trend, the personal computer business has been more than 21 consecutive quarters of the overall performance of the market, can be seen, Lenovo in the PC, tablet computer two core business of the market share can not be underestimated, therefore, catching up with Lenovo mobile phone natural emboldened enough. However, in the past three years, the growth rate of millet really can be described by leaps and speed. With such a strong competitor, Lenovo faces a big challenge, and it will be an important step for the company to deepen its understanding of the brand of Lenovo's mobile phone.

Second, the channel changes brought by 4G. has always been to open channels and operators of the main channels of Lenovo mobile phone, for the 4G layout is still worth exploring. The first is the market segmentation, the market and business sinks, the subregion to develop a different development strategy and business promotion, this strategy has a successful precedent, in fact Lenovo in the PC market to defeat Dell and Hewlett-Packard is roughly the case, this is just the same old again. Second, the 4G era, Lenovo launched a "two-way access" of the new strategy, in fact, before Lenovo tried one-way through the PC channel sales music phone phones, but because the user purchase channel habits are different eventually. The association once again uses its own PC channel advantage, will tens of thousands of stores and counters with the three major operators store docking, integration of traditional PC channels to achieve the interconnection of sales capacity, in contrast to such a layout is indeed a lot of reliable, after all, to achieve a total win is both sides are willing to actively promote the matter. In addition, Lenovo in the first half with the BoE reached a total size of 12 billion strategic cooperation, from the Beijing-East focus on the electric business channel marketing, internet promotion, after-sale logistics and services, and test water two of mobile phone gold fighters S8 and A8, in terms of sales and brands have received good results, But also added Lenovo to expand the power of the channel's determination. However, Lenovo is now faced with the impact of large operators to reduce the cost of terminal subsidies, in the channel change adjustment, still belong to the development stage, the main control is necessarily stronger some, Lenovo want to break through, it will be difficult, the channel can be highly integrated to maximize its advantages, but also destined to become its far beyond the key to other brands.

Finally, from Lenovo's two major acquisitions, IBM personal PC business and Motorola Mobile smartphone business, Lenovo's product research and development capabilities to advance a big cut, but also for Lenovo's future development reserves sufficient resources potential. However, Lenovo's products are won in quantity, overall investment is very high, but this time in the Internet model of the timing is just right, compared with other domestic mobile phones, Lenovo started the 4G strategy seems slow, but waiting for operators to 4G network laying, hardware platform to support users in the 4G application experience, It would also be wise to begin the formal mass production.

To sum up, Lenovo to the Internet mode of exerting force shift, want to create a professional electric Corps team, bold introduction of Internet marketing talent, although it is bold, but can lead Lenovo mobile phone to achieve the new breakthrough Cheng is still very large, become the first Lenovo, the Internet model Cheng exactly geometry? According to my years of experience in the industry should be 70%, strengthen brand awareness, the main control channels, strengthen technology, beyond their own three points of "strength", hold the position of the eldest, it is much easier. Perhaps Lenovo in the interior has done a very deep strategic thinking and strategic layout, this is only the first step, I am also a bystander point of view is very superficial description of Lenovo Internet model has a winning factor. Then, Lenovo mobile phone for the internet mode of what will be the action, or wait and see!