Mobile phone users more than 900 million SMS marketing money to power

According to the Ministry of Industry and Information Technology released May 24 of the communications industry operating conditions show that January-April this year, the national http://www.aliyun.com/zixun/aggregation/28200.html "> Mobile phone users accumulated a net increase of 41.386 million households, the total reached 900.389 million households. The mobile phone has become the most widespread and direct media in the world today. Whether the user is making voice calls, 3G video communications, surfing on the wireless mobile web, or conveying a wide variety of messages via text messages, the vast amount of information in life is passed between millions of mobile phones around the world.

The user may forget the content of the time after a voice or video call, perhaps a lot of information on the mobile Web page has become numb and accustomed. But when a cell phone receives a message, the situation is very different. First of all, mobile phone receive text messages are prompted, users will take the initiative to see. Second, text messages can be kept on the phone, repeatedly read, for important information, the user permanent storage. Moreover, the text message in plain text form, through the concise statement, gives the user the intuitive, the effective information, deepens the memory.

Many businesses have been deeply aware of mobile phone messages as a product service advertising media, can play a very affordable, very effective effect. SMS ads directly affect the most consumption of a family, easy to convey different advertising information, a great limit to cause customers to buy. In the media contact with the limited time, can improve the contact frequency of advertising, instant delivery, a moment million people spread.

It is estimated that the global smartphone sales in the next 5 years can reach up to 1.8 billion units. This figure for the vast number of businesses, representing a vast number of unparalleled business opportunities. Smartphones have become an important product of information life, the New York Times commented: "The world's highest technology products are no longer on your desk (PC), but in your hands (phone)." ”

No matter how mobile phone function, SMS (SMS) function is always the most intuitive way to replace the voice of visual communication. The domestic enterprise SMS Provider ERA Interconnection (WWW.NOW.CN/MOBILE) related responsible person to introduce to the author, through the enterprise short message platform, to thousands of mobile phone users mass message, not only can help enterprises to achieve mobile office, but also to help enterprises and customers to communicate, to achieve effective marketing effect. Times of the enterprise message low to 5.9 cents per, bulk purchase cost more inexpensive, SMS this way to publish ads, the cost of thousands of people and the audience are the most ideal.

As the most money-saving and power-giving media----SMS in advertising, in today's world of advertising, the text is again in the mobile phone, quietly infected consumers, silently convey business information.