Mobile phone video users increased by 200%

China Mobile video Base actively promote four innovative measures to promote the healthy and rapid development of mobile video business.　　Up to now, the user's annual growth rate has exceeded 200%, the program stock more than 500,000, with more than 40 channels of live channel, business development space is huge. These four innovative initiatives include: first, cooperation model innovation, through the reorganization of mobile phone video upstream and downstream resources, to promote the rapid development of mobile phone video business.　　At present, with CCTV, Shanghai Media Group, the national Radio, China International Broadcasting station, such as the cooperation of a number of medium units, and CCTV and other state-level media units to carry out in-depth cooperation. Second, technical ability innovation, from the study of client adaptation technology to overcome the difficulties of market terminals, and constantly introduce suitable for the market, customer demand for the fitting terminal.　　China Mobile in 2008 pioneered the use of rich media technology, the mobile phone integration of pictures, video, music and other multimedia functions, up to now has updated client software to the third generation, at the same time complete hundreds of models of client adaptation, and constantly expand market coverage. Third, product content innovation, through rich video product structure, create 8 big vertical column and 7 brand area, try a variety of content organization way unifies, give user unique experience, at the same time continuously develop product function, provide program search, friend recommend, return to see playback, live booking, interactive vote and so on many functions,　　Truly realize the wireless video "at any time, anywhere, the heart to see."　　Four is the level of operation innovation, video base set up mobile video Player Club, set up a product operation, technical support, data statistics, customer service, such as testing a number of professional teams. (Yeke people posts and telecommunications)