Mobile phones become the fifth media wireless marketing prospects

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Mobile phone has been widely recognized as the fifth media, compared with other media, its obvious advantages are, one is the most extensive information tools to cover the crowd, the latest data show that 2010 1-August, China's mobile phone users cumulative net increase of 75.843 million households, as of the end of August this year, China's total number of mobile phone users have reached 823 million households, a number of mobile phones are also widespread, the two mobile phone itself is small and flexible portability, the people's fragmented time to make full use of, Subway, bus, At any time, you can see the "mobile phone family", the mobile phone surfing the internet, the way of life has spread around the world; third, as one of the most effective instant communication tools, so that people can obtain timely information, timely communication, four mobile phone message is mandatory, the dissemination of excellent results.

Mobile phone as an information media, the current focus on the use of its short message function, at any time to send and receive, timeliness strong, information is also easy to save, concise text, focus on the high degree of acceptance.

Enterprises in the information process, in the realization of efficient office, the cost of investment has become the main consideration of enterprises. And SMS is widely used in addition to its convenient and quick, but also its low-cost. Therefore, corporate messaging is in line with the enterprise's high efficiency and low-cost office demand.

In the information society, as enterprises, units and other workers, communication tools should be carried, which is also the requirements of efficient office. Internet base operators for enterprises to develop a short message platform to help enterprises, organizations and other units through the computer to employees, customers timely communication notices, information, announcements and so on. Enterprise customers, there may be a part of the group will not send text messages, but the vast majority of people have learned to watch text messages, there is information to show the volume of text messages reached 100%.

and the current mobile phone family, the advent of the 3G era, "The internet is everywhere" will become a reality, mobile internet will become the mainstream. According to a survey by China Internet Center, the next 3 years, China's mobile phone users will reach 900 million, mobile internet will be more than the same number of PC Internet users. The Internet's infrastructure operator era of interconnected developers points out that mobile phone has become a modern people carry the goods, SMS in the 3G era, its role will be more prominent, enterprises to the target group, especially customers, send the most important information, and then at the end of the link to the relevant links to WAP network, the spread of the effect of doubling.

In addition, in the Enterprise SMS Platform users continue to expand the foundation, developers are also constantly optimizing the use of functions. Time interconnection should be customer demand, recently upgraded to improve its SMS desktop client, in the first generation based on the addition of recent contacts, confidentiality, fast send, number ownership to view and other nearly ten new functions; with China Mobile, Unicom, Telecom, Netcom, Mobile Dream Network cooperation, multi-channel transmission, Ensure that information is sent to the target population in a timely and accurate manner. Up to now, the customer reflects well, the number of new users increased faster.