Mobile phones fail in the countryside due to rampant Shanzhai

September National household appliances to the Countryside sales statistics recently released.　　Among them, refrigerators, color TV, washing machines, air-conditioning, computers, five categories of household electrical appliances products sales, accounting for the nine major categories of household appliances to the countryside product sales of about 90%, become home appliances in the countryside the most popular home appliances products. But the market potential is the biggest, the factory is placed under the high hopes of the hand, but in the home appliance in the countryside suffered Waterloo. September, the mobile phone to continue to poor performance, the country sold only 115433 units, in the nine major categories of household appliances to the countryside products sales accounted for only 3.65%, to become the third-lowest, only in the induction cooker, microwave oven. This is a far cry from the government's expectations. Even some not easy to squeeze into the home appliances to the Countryside brand list of manufacturers, in the mobile phone in the countryside to sell only nine, even removal costs, labor costs are not up to, the mobile phone in the countryside became the actual loss of business.　　And many manufacturers want to use mobile phone to open up the rural market sales of the plan may face bankruptcy risk. Observers say four of the reasons why mobile phones are not popular in rural markets are: the first is a three-yard, five-yard machine, a motley machine-oriented cottage machine has been rooted in the rural market deep, in the price has an absolute advantage, and the rural consumers of mobile phone quality and brand requirements are relatively weak Second, the mobile phone to the countryside products relative to other home appliances products, the price is not high, the subsidy is not much, but compared to the mobile phone to the countryside, the price has no obvious advantages, and the subsidy to collect formalities complicated, for dozens of dollars, consumers lazy toss; third, compared to other household appliances, mobile phones in the rural market is almost a popular product, Many mobile phone companies in the rural market channels more mature, consumers are easy to buy, so, the mobile phone in the countryside in the rural market has not much advantage; Four is squeezed into the mobile phone to the countryside in some of the enterprises in the rural field of the channel is relatively weak, it is difficult to find the corresponding channel infiltration in, Or just the mobile phone to the countryside as a face project to do, for the actual production of how much sales are not very concerned about, this kind of subjective careless response is also caused by mobile phone sales in the countryside is not satisfactory for an important factor.