Mobile Portal diversity: Internet big guy gradient layout

Compared to the PC Internet, mobile internet portals are more meta, the internet bosses start to layout the entrance from the gradient angle rather than the single application layout entrance. October 8, 360 mobile phone assistant launched the "Management pre-installed software" function: Through this feature, users can specify the removal of the mobile phone built-in pre-installed software. When a user buys a mobile phone, the phone has been installed with a lot of built-in software, but some software is not used throughout the phone's lifetime. These users are not aware of the application may consume memory, calculation, power resources, so that the mobile phone slow, panic, standby time to shorten, but users can not delete. This is not the worst, there are malicious suction fees, consumption of user traffic fees. Zhou previously interviewed by reporters these applications called "psoriasis." This is a good product for the benefit of consumers. But this product has attracted a lot of questions: Zhou 祎 will use this feature to remove competitor's products in the future, such as reminding users that the application of competitors should be deleted. Mobile phone to help become a security, the decision cell phone this building house, can put what, can't put what, this is very dangerous. Colleagues therefore criticized that 360 is not only an athlete, but also a referee, which hinders fairness. The psychological panic of 360 is essentially due to the entrance thirst. In the PC era, in addition to browsers, search boxes, instant messaging, security has become a gateway, and in the mobile internet era, there should be stores, security software, browsers, mobile phone manufacturers (such as millet, Lenovo), operating system manufacturers (Google), instant Messaging can be a gateway. Mobile Internet and PC Internet is different, a single link layout is not the entrance control force, need a lot of layout, multiple import and mutual influence. Independent analyst Liu Xingliang said: "Only do security (mobile phone security) not, only to do the development of traders (mobile phone), shopping malls (application stores) are not good, need to be in a number of links layout." "Millet technology, 360, Tencent, Baidu and so is the layout." "Management pre-installed Software" is a small code, war will be at all levels. "Referee" 360 wide enemies in 360 mobile phone assistants launched the "Management pre-installed Software" This episode, 360 has sacrificed 360 of the mobile phone defender this kill device. September 27, 360 mobile phone guards to remind users of Tencent's QQ browser and Baidu mobile phone browser These two software trojan holes. Subsequently, the millet company issued a statement, received a large number of netizens reported that 360 of mobile phone assistants recommend users uninstall Millet application store, Baidu map and other applications. So far, standing in the opposite of 360, in addition to Sogou Tencent, Jinshan Network, Jinshan Software, Baidu, Millet also began to Zhou 祎 fire. In addition, Samsung, Huawei, Lenovo, Vivo and other smartphone companies, such as the application store by the 360 mobile phone guards prompted the uninstall, so that more manufacturers to 360 heart hostility. Lenovo quickly responded: 360 Mobile phone guards from Lenovo App Store. Relevant people to accept this reporter interview, said 360 mobile phone guards at this time, from the 4-quarter Sogou will focus on resources to push "Sogou mobile phone Assistant", installed Sogou desktop software pc in connection witCan be the mobile phone will become the promotion channel, in addition Sogou new main shareholder Tencent will also provide resources to cooperate. Sogou mobile phone Assistant will become Baidu assistant, 91 wireless, pea pod, 360 mobile phone assistant another important competitor. 360 Guardian This action let other Internet big guy panic, once the two sides conflict, 360 guards can replace in its list of designated app, such as Baidu map. Do well security (referee), can even sweep across the entire Android field of application distribution channels, a comprehensive replacement of their own products. The threat to hardware vendors is that unless the hardware vendor locks the root function from the bottom of the hardware (which is why HTC is spared), the security defender can only silently root and delete any application in the list. Get root, is the 360 key way to replicate success on PC reinstates equals open the highest admin privileges (equivalent to the root authority of the Android camp), security products can be used to control the user, and then grasp the rules of the game. In addition to hardware manufacturers, operators also expressed great fear of 360, because mobile operators such as the application store is also being prompted to delete the list. Without the entrance of the overlord overnight, sweeping the Android market may be exaggerated. In the mobile internet market, there is no absolute hegemony, in the Warring States era of the warlords. Even 360 of the absolute advantage in the security market, as well as Tencent, which has micro-mail. The application distribution channel is the most direct entry. August 21, Internet monitoring agency Dcci released the latest issue of the Android user app download channel research report. Data show that after the acquisition of Baidu 91, the overall market share of Android users reached 24.1%, the market first. 360 followed, accounted for more than 13.79%, again for pea pod, accounted for 10.12%, the fourth name for Tencent, accounting for up to 5.75%, fifth for GooglePlay, accounted for 5.75%, sixth for the Samsung App Store, accounted for up to 5.46%. Data show that Third-party app stores and internet companies offer download channels for Android users to download the app's main channel, accounting for 35% and 33% respectively. To get this position, Baidu costs a lot. July 16 This year, Baidu announced a 1.9 billion-dollar acquisition of 91 Wireless, 91 wireless market share and 360 flat. The safety of mobile phone is not only the entrance, but also the user's choice of entrance. Currently, the biggest player in the Internet security field is 360. Tencent Mobile Butler is the 360 most powerful challenger in mobile phone security. In addition to the above domestic manufacturers, Mcafee, Avg Antivirus, Avast, trends and other international security manufacturers also provide mobile phone security products, but the current installed capacity is very low. September 22, Baidu announced push Baidu Guardian, Baidu Antivirus, and announced the user installation machine more than 10 million, in 360 for the Backyard (security field) erected a banner. In the mobile browser, according to the third party organization Statcouter statistics, this May, UC ranked first, marketAbout 48%, followed by Android with its own browser, about 27%, and also the iphone with its own browser, the market is about 13%, and then Down is QQ, opera and so on, the market share is less than 5%. The big guys are on their own. Unlike before, the mobile internet era is the entrance to the Great Famine era, the single product of the import control of the lower, which is also all the big Guy Harbor famine feeling. Nowadays, the entrance is more diversified, which makes the entrance more difficult. How to create a mobile Internet portal layout, different vendors have different ways. 360, Tencent, Baidu is the first category, millet technology, the second category, Alibaba is the third category. There is no conclusion as to who will survive in the end. Maybe all three roads will work, and perhaps a few would win. 360, Baidu, Tencent is a gradient layout. Tencent and 360 are divided into three gradient: security products Tencent mobile phone butler, 360 guards are the first level, 360 mobile phone assistants, mobile phone butler for the second level, the rest of the product is the third level. Baidu is divided into two gradient, Baidu mobile phone assistant +91 assistant for the first gradient, the rest of the application is the second gradient, the same products before the mutual diversion, low-level products for advanced products unidirectional diversion. Alibaba products do not have a gradient, that is, through parallel to many portals to get users as much as possible, layout mobile internet age entry strategy. Compared with other products and services, Ali Group's business is closely related (based on the electrical business), the products of each other diversion, or each other gradient. Millet at the bottom is free to open to any mobile phone manufacturers of the MIUI operating system, the second layer is mobile hardware, the third layer is the application store (including the application mall, Millet mobile phone), the fourth layer for millet launched a variety of mobile internet services and applications. In the process of the Internet big guy layout gradient, Zhou always appears lonely. The reason for loneliness lies in: in all products and links, Zhou Occupy security This ring, is the mobile Internet application Group of urban management or police, for other products good and bad, loading and unloading, have the right to define. Another reason is that, in previous experiences, Zhou 祎 a militant label.