This year, "11 11" Mainstream electricity sales of a booming, Alipay's total sales reached 19.2 billion yuan, compared to 2011 5.2 billion yuan increased nearly 4 times times. Unlike in the past, the 11-year electric-business event has not only been on the Internet. Taobao mobile phone 11 of the first hour of turnover has exceeded 100 million, the user's reliance on the mobile end of the mobile internet in this shopping spree played a large role.
In the shopping season performance eye-catching far more than the mobile phone Taobao client, mobile browser as the main portal for mobile Internet, also joined the carnival. With the maturity of mobile payment and Web display technology, the gap between mobile phone browser and PC end is getting smaller. Double 11 Eve, browser vendors Oupeng United a Amoy network released Oupeng HD parity version, the first mobile price comparison browser came out, the mobile phone shopping real-time parity function.
According to statistics, more than 50% of the net purchase users in the decision-making before buying, will refer to similar goods in other electricity prices, performance, etc. With the rapid development of mobile operators, the application of mobile phone shopping decision-making reference has gradually become the user's urgent needs. Oupeng HD parity release, just fill the user needs of this vacancy.
The sudden increase in mobile power is not accidental. Since the end of 2011, the development of mobile Internet has been on a roll with the expansion of wireless network coverage, the universal popularity of smartphones and the general rise of mobile phone performance.
Compared to the Internet, mobile Internet allows users to better break through time and space constraints. In the local shopping guide app, browser Web page presentation and payment links to get through, the mobile power only need a time. The 2012 Singles Day is the time.
Industry insiders said that for the active search for a profit model of the mobile Internet industry, especially mobile browser manufacturers, mobile power is undoubtedly the best channel to convert traffic into money, but also a great opportunity to attract users. A Amoy and Oupeng browser This cooperation between the traditional and mobile manufacturers is an important exploration in the field of mobile electric business to occupy the entrance and get through the payment link, which fills the blank of the market, and also from another point of view, the mobile phone browser will have a bright future as a mobile power trader. (Xiu Nan)