Mobile Power Trader menacing, internet finance surging

At present, the mobile electricity business is menacing, the internet finance is surging, the electronic commerce is changing the Chinese economy development pattern with unprecedented speed. So, with the rise of the electric business, China's retail industry in the future? Where is the electric business industry advanced? Will it continue to grow at a high rate? Let's explore it together.

Model or morality, why can Jing Dong rise from Zhongguancun?

Life says long, say short very short, I remember myself at that time of Jingdong mall single piece shopping thousand Yuan is 2008, before I buy more in Jingdong headphones, mouse and so on, once in Jingdong bought Nikon camera, digital, office supplies I basically from Beijing east to buy. In the early days, Jingdong's user base is very high, and it male ratio is very high, if the current popular words, may be regarded as a very high proportion of the crowd, this group of people is the quality of the Beijing-East seed user group.

Early use of notebook office or a relatively cool thing, but there is no standard, or brand, are all saving machine. In this sense, Liu early belongs to the foolish type, adhere to the integrity of the Jing Dong saved up the character value, just as the rice Inamori advocated by the "God Lovers" thought. Do business as a person, the heart is not, then the cause is not, aboveboard to make money rather than opportunistic, Jing-dong win in the integrity, efficiency, convenience, so that users become their own Word-of-mouth communicators is the ultimate management of the road.

From the business model, Zhongguancun it stores belong to the state-run retail trade, category rich, many businessmen, Jingdong is also from the development of Zhongguancun. But with authentic, low-cost and other advantages, Jingdong from the model and scale has been achieved beyond, has been China's largest independent business platform, the annual sales of hundreds of billions, become China's internet industry a bat-awe of the electric business giant. At the 2014 Beijing-East annual meeting, Liu even put forward "the next ten years, Beijing east to the world's largest retail enterprises," the astonishing goal, and clear to the direction of internationalization of Beijing east. Liu's Beijing-East Ten-year plan to achieve, means to surpass Wal-Mart, Amazon, Carrefour and other world-famous online retail giants.

Local traditional retailers difficult to dismantle, electricity business or reshape the future retailing industry

From Ma Yun and Wang Bet, to Mingzhu and Lei Bet, then to Liu Globalization Hao, e-commerce in the position of the retail industry is becoming more and more obvious, the electric business industry is accompanied by the mobile internet revolution to become the national economy and industrial upgrading of the driving machine. The special social and economic environment of China gives the electric power industry an opportunity to reshape market equity and consumer sovereignty, 70, 80, 90 's people become the backbone of society, China's electricity industry enjoys a demographic dividend, and loyal consumers are the highest proportion of tertiary education, the next 10-20 years, These three generations of people will still be the main force of online shopping.

The popularization of mobile Internet has brought the opportunity of O2O, with the help of new technologies and channels, the electric business has become more and more prominent in the platform of the electric business, and the mobile payment has expanded the dimension and span of the retail industry under the integration of the electric industry. From the traditional retail business angle, O2O can bring more customers, but the traditional retail industry can not get rid of the high cost of the real estate industry, in terms of time efficiency and space efficiency, the traditional retail industry to improve the scope of limited. Electric business industry in the client and technology side is very obvious, in the logistics, mobile payment, O2O and other dimensions have congenital advantages, the return of consumer sovereignty is the biggest contribution of the electric business industry and the biggest advantage.

With the gradual popularization of mobile payment and the gradual deepening of the O2O model, it is likely that there will be such a landscape in the future: the electric business platform itself is an online retailing industry, and it is also a management service provider for business logic such as finance, logistics, order, CRM and so on. The electric business industry will not only snatch the share of the traditional retail industry at the customer level, at the same time, will also output technical capabilities and marketing capabilities to help the traditional retail industry to optimize their operations, which means that the electric business industry is the real future of China's retail industry, the electric industry to reshape the retail industry ecology or the inevitable trend of the internet era.

Xie predicted conflict with Liu, who's expected more reliable?

Now look at the Liu "the next decade, the Beijing-east to the world's largest retail enterprises," the target formulation, pay attention to the wording, is the world's largest retail enterprises, rather than electric business enterprises, that is, the next ten years Jingdong retail layout may be to go beyond the electricity quotient level. According to Liu's own expectations, this means that Jingdong will have to grow at a high rate in the next ten years to achieve its goals. Liu that the next decade is the best golden decade for the entire Chinese retail industry, while internet expert Xie recently wrote that the electricity dealers have been in a period of high growth, who is the expected more reliable?

At present, most of the sales of electricity dealers focus on it digital, apparel, home appliances, virtual goods, daily care and other categories, home building materials, industrial equipment, financial management, agricultural products, medicine and other relatively high requirements of the category has not been fully excavated and launched. From the channel point of view, the PC end of the increase in the future to come from more types of purposes for in-depth excavation and optimization, mobile end of the electricity business in the next 35 years may become 30-60% sales channels. In the future growth rate of the electric quotient, Xie's expectation should be relatively reliable, whether it is Jingdong, or the cat, it is impossible to like two or three years ago as the speed of the rapid growth, the same, Liu's expectations are right, for Jingdong itself can maintain high-speed growth, The average annual growth rate of 1.3 to twice times in the next ten years will achieve the basic expected target.

The globalization of China's IT enterprises, the success of the electric business industry geometry

Liu Shout out the goal of globalization in the next ten years, at the same time, the millet mobile phone in the layout of globalization, Baidu in the Asia-Pacific layout of globalization, Tencent in Europe and the United States layout Mobile and game globalization, Kingsoft Security software in the globalization, Huawei and Lenovo has become a global big company.

Huawei and Lenovo, as veteran it vendors, have successfully achieved globalization and become great companies, and Liu want to be the world's greatest retail company, globalization is a must-go strategy. Beijing East can use the Chinese commodity price advantage to open initial market occupy, but, let the European and American people recognize a strange Chinese online retail brand is a huge challenge. At the same time, compared to Amazon, Wal-Mart and other traditional retail giants, our technical advantages are not reflected. Jing Dong with what method and strategy in Europe and America mature electricity market open up the situation, to win their own high-quality seed users is a difficult point.

Of course, China's business enterprises in the European and American market, Japan and South Korea, Latin America's sense of existence is very low, Beijing and east capital chain relatively loose, relatively stable market, now the layout of globalization is a good time. For many domestic brand suppliers, if you can borrow Jingdong ship to sea, it would be a very fortunate thing, the supplier with globalization may have an unexpected jackpot.