Mobile quarterly profit rose 1.1% to record low

Recently, China Mobile released its first quarterly report in 2010, the company's operating income reached 109.087 billion yuan in January-March this year, 7.7%;EBITDA to 55.154 billion yuan Year-on-year growth, 3.3%,EBITDA profit margin continued to remain at 50.6% over a year earlier. The leading level of the industry; Shareholders should account for 25.477 billion yuan, a 1.1% increase from a year earlier, and shareholders should still maintain a higher margin of 23.4% per cent. In the face of increasing mobile penetration rate and increasingly fierce market competition, China Mobile's financial performance has continued to maintain a steady growth, but the pace of development continues to slow down, following the 2009 annual profit growth to 2.3%, the first quarter of this year's profit growth rate of only 1.1%,　　Fell 4.1% from a year earlier, a record low. China Mobile has seen a pick-up in customer growth in the first quarter of this year, with an average net increase of more than 5.5 million customers a month, up from a 2009 average of 5.42 million households per month, But the average monthly level of 6.638 million households fell significantly from the first quarter of last year, but China Mobile's new client account has continued to maintain its leading position in the industry. As of March 31 this year, the total number of China Mobile customers reached 538.89 million, of which TD customers grew rapidly, to 7.69 million households. However, as new customers mainly for the public and "one machine multiple card, one person multiple card" phenomenon, plus the impact of China Mobile tariff structure adjustment, the first quarter of this year, China Mobile ARPU (70 yuan) and per minute use of average income continued to decline.　　The reporter learned from China Mobile that, in response to this situation, the company through accurate and effective traffic volume marketing, so that the volume of traffic has been stimulated, so the first quarter of this year, the total number of calls in minutes than the same period increased 20.4%. (Shaohong people posts and telecommunications)