Mobile reading creates new cultural life

Case Playback Tangxiao is active in Shenzhen, a number of reading the old "Bookworm", recently he attended the weekend reading activities, book Bar party, always do not leave the book disappeared, have time to bow with a small white flat: G3 reader.　　Old Tang said, don't look at this thing is not big, inside can have million volumes of books. "I think the traditional reading time has been beaten by the rhythm of modern life, the use of mobile phone reading can dig debris time, work gap, work on the road, waiting in line to wait for a moment to see, very convenient."　　Tangxiao said, in the past, the home of the study is not big enough to buy back the book is not put, now use mobile phone reading not only have a lot of information and rich content of paper books, and can be read anywhere, more convenient than bulky home computers. Old Tang is now out of habit with two terminals: mobile phone and G3 reader. He felt that the screen is small, but also to consider other uses, there is no depth of reading pleasure, and G3 reader not only have the feeling of reading, but also through the 3G network real-time update book content, he said happily: "The current popular books can be found from the reading platform." It's cheaper than buying books, and it's more pleasurable to read. "Expert comments Mai Hao, an industry expert, said that mobile reading is becoming a new reading habit and model in the mobile internet era, which has become another bright spot in the cultural and creative industry.　　With the further application of 3G technology, mobile reading will become the mainstream way of people's access to information and knowledge, which undoubtedly has a far-reaching impact on people's life. He said that the national "Eleven-Five" period of the cultural development of the outline calls for the development of digital publishing, including mobile phones, mobile phones can reach the widest range of users, is to promote universal reading of the important hand. After the combination of mobile phone and reading, can get through the direct channel from content to users, for the existing books to open up Low-cost content distribution channels, to create a new book distribution model for the traditional publishing industry to bring new opportunities for development.　　At the same time, the mobile phone itself has a more sophisticated means of payment, mobile phone reading not only convenient fees, but also effective control of piracy problems. Mobile reading is expected to be a new hotspot for mobile internet consumption, with 45% of users reading on their mobile phones every day, according to the latest international report on Analysys.　　Other market research data show that 33% of mobile phone users, 95% of mobile internet users are willing to use debris time for mobile phone reading. Industry personage Analysis, the communication operator has the content, the platform, the channel and so on many advantages, the future will be leading the handset reading development. Among them, China Mobile has been in several provinces and cities to start mobile reading test commercial, the original content of the wireless platform to complete the number of books warehousing 100,000, starting dozens of new books.　　By the end of last year, mobile phone reading platform launched 5 months has absorbed more than 4 million active users. Future prospects in the near future, people can read through mobile phones and wireless terminals to any book of interest, a large number of new books will choose the mobile phone reading platform to start. Experts expect more than 30% of mobile users to read e-books and digital newspapers over their mobile phones over the next 5 years; by 2020, China's digital publishing salesSales will account for 50% of the entire publishing industry, and 90% of books will be published online in 2030. Operators to promote the development of mobile phone reading, will unite the parties to build a new industrial chain, innovative flat, interactive, accurate, planning mobile phone reading operation mode. It is estimated that the future mobile phone reading is expected to save the traditional industrial chain 35% cost, reduce the threshold of publishing, convenient for users to achieve fast and accurate content search, at the same time enlarge the distribution of traditional books, mining a large number of inventory books and classic old books long tail effect, so that the publishing industry old resources In addition, G3 readers such terminals will be more customized, combined with education and teaching, government office and other needs to promote the paperless education and other changes. (WU)