Mobile reform Flying letter operation mode Huawei China Soft International Bidding

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In the past 6 years, China Mobile (micro-blog) 's mobile internet business has made the envy of the industry's achievements, and mobile cooperation of the flying Letter business exclusive operation of the Chinese Tai Yue once earned a basin full of overflow. But with the rapid rise of more instant messaging mobile applications, flying letters are losing their former rays. Under the pressure of real competition, mobile has to reform the old operation mode of flying a letter and introduce new partners and market mechanism.

New bidders Huawei, China Soft International

The leisurely adjustment is the central font state-owned enterprises to try to reverse the passive situation of the consistent practice, mobile in response to the impact from the Internet OTT business began to plan to reconstruct the flying letter, the launch of a new letter service provider bidding is the first step of its plan. According to the latest tender announcement issued by the mobile Guangdong Company, Mobile will bid for the development and support work of the Flying Letter system, which also means that the service of "monopoly type" by Shenzhou Yue has been the history of the past.

It is understood that the flying letter business will be divided into four major projects to tender: Flying Letter Business Basic Services sub-project, Flying letter business Wireless product sub-project, flying letter business classmate and flying letter business public service subprojects, corresponding project size of 311 million, 124 million, 119 million and 84 million yuan, a total of 638 million yuan.

From the scale to see the temptation is full, the industry also naturally focus on the letter will be spent who home? Tencent Science and technology from reliable sources learned that the bidding cycle of about two months, that is, in the Shenzhou June 30 service contract, and participate in the bidding in addition to the Shenzhou Thai Yue itself, there have been two heavyweight players-Huawei and China Soft International.

Shenzhou Thai Yue Since 2007 has been for the mobile flying letter business to provide development and support services, in the Flying letter tender has a certain advantage. In the face of this bid, although compared to the previous business scope has been narrowed, but also prepared fully. According to the analysis of the public bidding, the financial people said that from the previous cooperation and familiarity, the main 311 million-yuan letter of Business basic services sub-project or will still spend the Shenzhou Tai Yue. And Huawei and China Soft International is expected to get 124 million yuan flying letter business wireless product items and 119 million yuan flying letter business classmate project.

The so-called basic projects here are mainly related to mobile phone flying and the PC fly, this is the core form of the letter, is also the Shenzhou Tai Yue has always been the focus of service direction. and wireless projects, classmate projects are mainly for the future of the development direction of flying letter, such as the letter space and just on the line to fly a letter to the public platform, and so on, the reason will be inclined to the new bidders, mainly from this kind of products in the technology and development of the new start, and the original product form intersection less, developed from technology, data integration and so on.

Of course, Huawei and China Soft International are also not ordinary. China Soft International is one of the industry's well-known IT outsourcing service providers, IT outsourcing business accounts for about 50% of the soft international revenue. And Huawei and China Soft international relations are also very unusual.

Huawei is one of the main customers of China Soft International. In 2009, 2010 and the first half of 2011, the China Soft International for Huawei's IT outsourcing services transactions were 99 million yuan, 269 million yuan and 169 million yuan, accounting for its IT outsourcing business turnover of 22%, 39% and 36%. Between the two sides of good cooperation, the joint venture in Xian last year, the new company is still focused on IT outsourcing business, the target is not Huawei business receipts accounted for more than 50%.

This is also the case for new bidders. The mobile reconstruction is not originated from the internal drive, the reason is that in 2013, the KPI planning in the move did not include the letter. But in the face of Internet enterprises OTT business impact, there is no good response, at this time the soft international by virtue of the IT outsourcing business years of experience and impressive results from the lobbying to promote the restructuring, and this opportunity will naturally pull Huawei.

Short-term Neinian see results

Over the past year, the traditional Internet OTT business has diverted nearly 14 billion dollars in profits from global telecoms operators. In South Korea Skt, for example, SMS business has dropped from 10.6 billion per month to 3 billion, while in the operator's supply of traffic pipeline services, up to 80% of the share of the Internet business. Mobile also naturally immersed in the impact.

And the operator's own problems are deep-rooted. If operators do mobile internet products, it is difficult to succeed because of the system. Operators in the business management, product ideas, market strategy is still not comparable to the traditional Internet Suicide Squad style, often lose the opportunity.

Mobile has also been aware of this problem, in order to develop value-added services and a variety of internet business, several years also in the country has set up nine bases, respectively, is the internet base, wireless music base, mobile video base, location service base, E-commerce base, mobile reading base, mobile games and 12580 base, Mobile phone animation base and the internet base of things. And the flying letter will be reconstructed into the mobile Internet's main platform to join the mouth to deal with the Internet OTT business impact.

But it does not realize that the Internet industry is the most free, most competitive battlefield, mobile in the organizational structure of flexibility, decision-making speed, market demand changes, compared with the leading competitors have no advantage, the so-called base is only the form of the base, the actual process is still the inherent mechanism. This is also an important reason for the limited development of flying products in the past few years.

It is understood that the current state of the move to fly a letter is the most dissatisfied with the business model, the public bidding is also hope that new partners to enter the market to find suitable business model, but this process is not short-term can be achieved, especially in the Flying Letter Business Division Four parts after the reconstruction, The integration of each other will be the biggest problem facing the future.

An operator to Tencent technology, the construction and maintenance of basic communications network, to provide users with voice, SMS and other basic services, and then collect fees from users, is the operator of the traditional business model of the simple description. But the model is experiencing a huge impact in the mobile internet era, with SMS and voice services being replaced to some extent by other services.

In addition, to reconstruct the letter before the example, its ownership, business, settlement relationship is extremely complex. Letter to the operator signed the first of the contract is Beijing Mobile, and then moved to move a subsidiary of Zhuo Wang Information, and now to the Guangdong Mobile is responsible for China Mobile Internet base, on the surface of these mobile party has a letter of direct control, but actually still want to see the direction of the Mobile Group to act.

As the flying letter business is a very complex software engineering, involving many links in the Shenzhou Thai Yue era of the letter of the line of business development and integration is not easy. The future after the reconstruction of the letter to the future at least two operators, the business integration between the company how to solve? How to balance resources with these operators is a long-term process. The operators said, "This process at least half a year, or even longer, so the success of the reconstruction letter is difficult to see, and deal with each other's fusion can not really fly." ”

However, flying away from the original mode of operation to open tender, has been explained and hope to break the old operating mode, encourage more innovation. It can be said that the change of the flying letter fully proves that this is an era of change, a business model restructuring era.