Mobile search commercially difficult to break ice app or continue to dominate

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Although this two-year mobile internet is hot, but in the traditional PC network World search engine as the status of the information is not in the mobile search industry to shine, this really let many industry people surprised. This is not only reflected in Baidu and Google, on the mobile internet side does not really realize the commercialization of mobile search. And it's the search engine giants that have lost momentum in the mobile-side innovation, some small search engine companies seem to see the mobile internet this huge potential market, so began a mobile search entrepreneurial journey, but in a large number of small and medium-sized mobile search enterprises found once passionate entrepreneurial market is still a piece of ice, It's still harder to break ice.

Mobile search commercialization of ice-breaking difficulties

Unlike traditional PC Internet, mobile search engine contains much less information than the PC World, the mobile search engine has the information and the content of the PC side is like a bucket, it is not worth mentioning, now if you pick up the phone in search engine search a keyword, even micro-letters and other applications, It is also basically from the PC side of the Web page information, mobile end of the information can be almost negligible, because now really engaged in WAP mobile site is very at least, because the mobile phone site itself is small, and difficult to commercialize, so WAP site is not in the mainstream of mobile internet.

Because of the lack of mobile website, then the mobile Internet in the amount of information will be very few, and now the development of mobile Web site is completely in the burning of money, can not make money, no mature advertising alliance form, web site traffic is, it is difficult to have the ability to become, these are hindered the development of mobile phone sites, On the other hand, the various app apps basically occupy the mobile desktop, what people want to play as long as you choose the appropriate icon on the desktop, on the phone you can not let users watch the news every day, even if the news also has the major portals launched the mobile phone client app, these applications have their own search function, This gradually makes mobile search more marginal.

App apps has become a stumbling block for mobile search

Mobile apps can be said to be a very hot word after the emergence of smartphones, a variety of app applications are constantly in the major application shops, creators belong to the application of the app miracle, and these miracles were born after the emergence of the injury from mobile search, Because people have gradually used the mobile internet to do not need a search engine days, if you really want to search what information, it is more convenient on the PC side. On the one hand users do not have such a search habit. On the other hand many Internet practitioners are also able to avoid the search engine, because as a large content provider always want their content to be able to discover the biggest effect, if presented to the search engine to help its promotion, the ultimate benefit or to see the search engine face, this point has been fully exposed at the PD end.

This shows that now want to explore in the mobile search industry mining gold, of course, this can be dug up a lot of space, but no market cultivation, these rising space is only in theory, but can be foreseen with the mobile Internet application gradually mainstream, coupled with mobile internet display breakthrough, It is believed that the days of mobile and traditional Web sites will not be too far away from us, and perhaps by then it will be the era of mobile search companies dominating the information field. This article from Guangzhou Talent Network www.gzrencai.com starting A5, reproduced please indicate the source of the link, thank you for your cooperation!