Mobile search coveted mainstream 3G applications

The explosion of mobile phone users lay the foundation with the launch of the 3G market, major telecom operators in China are looking for new mobile apps, in which mobile search is one of their important choices.　　At present, the domestic mobile search market competition has entered the white-hot stage, and the competition is still focused on the user's contention. Mobile search volume year-on-year growth of 120%, the latest data released by the Ministry of Information shows that domestic mobile phone users have exceeded 700 million. According to the relevant data, mobile internet users have reached 155 million.　　The rapid growth of mobile phone users has laid the foundation for the gradual outbreak of mobile search business. In fact, since the beginning of the 3G licence issued, the domestic mobile internet industry began to heat up rapidly.　　A study of China's quarterly wireless search market monitoring in the second quarter of 2009 showed that mobile searches in the domestic market reached 272 million times in the second quarter of this year, up 120% from a year earlier. From the performance of major manufacturers, Google, Baidu search volume ranked the top two in the market, 3G Portal yy followed, the top three occupy 66.1% of the market share. Tencent Soso is 3%. Experts believe that mobile search is based on PC Internet applications in mobile phone network seamless extension. Currently involved in mobile search manufacturers, a part of the mobile phone from the Internet development, such as yy search, easy to check, appropriate search, and other parts of the internet is a fancy mobile internet market transplant action, such as Google, Baidu, Tencent Soso, NetEase Youdao.　　In the mobile search market, the above two camps with Taiwan Opera, launched fierce competition. Operators to create new mobile applications in the current user use WAP search services, the main search content, life information, music, pictures, news of the search ratio of about 41%, and software, novels, games and other content of the search ratio is second.　　Direct access to mobile phone portals, search sites can directly search. The portability of mobile phones, which determines the difference between mobile search and Internet search, focuses on resource information classes. As the largest mobile Internet web site 3G Portal CEO, Deng said that yy search will never give up the characteristics of mobile phone search services, has now broken down 28 categories, including travel, maps, work, catering, rental, friends and other local life and practical applications, the proportion of the increase in the trend, Or it will be the most valuable place for mobile search.　　After a long period of user search behavior analysis, and according to the product optimization, making the search results more accurate, fast, comprehensive, mobile search applications will surpass the pc-based Internet search service. Analysts predict that the future of the Internet application market, the terminal, system platform, application services market will become the focus of the Giants. and mobile search and mobile animation is worth operating based on the mobile phone-side of the Internet applications business.　　It is noteworthy that the Go browser, mobile phone QQ and other mobile search engines have been implanted in the mobile phone and mobile phone browser and other software, which makes mobile phone users more easily use the mobile search business. Local manufacturers chasingGoogle Baidu in the days before the launch of Google China's mobile internet in the field of technology strategic objectives-"Let mobile phones beyond the PC", recently, 3G Portal also announced the search product strategy, the company's independent brand YY search will be "third strategy", closely followed by Google and Baidu. Survey shows that since 2007, YY search has occupied the domestic mobile phone search market third place; Coincidentally, Tencent recently announced the beginning of the use of independent search technology, Tencent Soso has been provided by Google China for its search technology support.　　Some insiders said that the manufacturers scramble to release the strategic move, is the entire mobile search market potential affirmation. "Baidu and Google's position in the field of mobile phone search, the basic has not been possible to change, but in this area to maintain the third, can make the portal value of 3G portal in search cooperation has a more advantageous value."　　"3G Portal CEO Deng said, will never allow YY search to become the industry's fourth place." At present, the cumulative registered user of 3G portal is close to 100 million, currently is the most traffic, the most users of the mobile phone portal. This year, 3G portal launched the Go browser, the user entered in the Web site text, such as non-Web site can automatically enter the search, through this also can be seen in the company's mobile search attention to degree.