Mobile search giant layout: Commercial limited to bid ranking it takes more than one leg.

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Mobile search giant layout: Commercial limited to bid ranking need more legs go (picture from Internet)

Recently, 360 completed the final layout of mobile search, the introduction of independent mobile search app, which also heralds the Internet mobile search in the field of war officially started.

Into the 2014, UC joint Ariqiang push god horse search, and in yesterday, Ali announced the merger with UC, UC will become Ali's division, for the whole of Ali will be UC as mobile vanguard, will not only in mobile search development. In an interview with TechWeb yesterday, Yu said the future of mobile search is the ability to add data to technology innovation.

In the whole mobile search field, the giant Baidu is relatively low-key, on the contrary in the latest earnings of Baidu mobile revenue accounted for the increase, mobile strategy for Baidu is both critical and challenging.

Counter-view, Sogou has Tencent, in mobile search has Tencent's resources to support, emboldened more sufficient. Recently, Sogou launched micro-letter search, and further strengthen the integration with Tencent, Sogou vice President Juliyun revealed that micro-letter search at this stage is only initially open the content of the public number, but for users to better find good content.

Mobile search is not searching the content but searching the demand

Different from the PC side, the mobile end of the search for the dependence is not urgent, users can use the independent app to complete the required services, each vertical segment of the product than mobile search more to solve user needs.

Internet analyst Guo Jing said that PC-side user's search habits quickly shifted to the mobile end, of course, different from the PC-side search engine, the mobile end of the regional search demand, which will be related to O2O.

In the recent Baidu Alliance summit, Baidu Mobile search technology director Wang Jingyu revealed that Baidu Mobile search volume in the past four years, the growth of 30 times times. Wang said that mobile search is not a simple product, but a symbiotic ecology.

In the past, mobile search has been hard to crack content barriers are gradually opened, the industry revealed that for mobile developers, the cost of pushing a mobile app is increasing, if the product does not have good business prospects, relying on the giant's shade is not bad.

Baidu in the mobile end of the solution for developers to provide the basic HTMAL5 station, light applications, and 360 recently also developed "Open in the App."

Sogou recently launched micro-letter search, Juliyun revealed that "through the content of micro-letter access to create a better product with user experience." Sogou a taste of the micro-letter, is a lot of people think it is the first step to expand the search content.

According to the "2014 Mobile search Engine Market Competition Report", the mobile search will be a good complement to the PC, mobile search to achieve the main immediate demand. The author further understands that mobile search does not have the relationship between subversion and subversion, but the changes brought by the extension of users ' needs.

For the mobile end to meet the requirements of the user search is the key, regardless of which way, how to solve the user needs will become the key to the future.

Mobile search commercialization It takes more than one leg.

Google has pushed the search engine to its climax by using advertising rankings, and domestic search engines have followed suit and developed systems that profit from the use of advertising rankings until mobile search, a way that is still widely used.

Yu before shelling Baidu, said Baidu in mobile search only focus on commercialization, ignoring the user experience. The excessive bidding ranking has little effect on the movement, and it is very harmful to the user experience.

Industry people expressed different views, mobile search in the completion of demand, the completion of business transformation is necessary to practice and completion of the steps. Juliyun said mobile search commercialization is a very mature system, Baidu mobile revenue accounted for the overall income of 20%, Sogou is also mobile income accounted for 10%, which are mobile search brought about by the changes.

In the 360 launch of the independent search app at the beginning, 360 chairman Zhou said that 360 mobile search will go parallel through several channels to form a multiple-entry joint operation.

In the mobile end of the past, everyone in the application shop, especially the Android market chaos, so that a few big giants fight, but in the mobile to expand new services content, to meet the demand after the change is not a problem.

Guo Jing expressed his concern that the flow of the road may be a short-term mobile search engine theme, but the future development of mobile search form, it must be required in more ways to expand the realization. (Xiao Hong)