Mobile Search If you want to continue to develop its focus should be where

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Recent relevant data shows that as the top desktop search Baidu, mobile search still occupies a strong position, its product market share reached the 30多个百分点, leading the second to search 13% or so. This is a frequent break in the mobile market, Baidu is a rare good news. However, the data itself is so, Baidu if too obsessed with this, for future development strategy adjustment will not benefit. Because the prospect of mobile search is not so bright, at least I think so.

From the current grasp of the data, Baidu in mobile search is still in the leading group. But in future mobile product applications It is difficult to list search as a single application, instead of a micro-letter platform nature of the app. In other words, Baidu's use of mobile search is often limited by Third-party software, if the micro-letter or UC will be the default search application set for the third party outside Baidu, then the attack on Baidu is bound to be huge. So when Baidu sees the shiny data, it's not about celebrating, it's about thinking about how to get out of the rest of the platform, which is obviously the biggest problem with mobile search at this stage.

In addition to the development of the impact of other software, mobile search in the search has not been the same. Because it is limited to the display of the interface, mobile search is difficult to reach the mobile end of the business of bidding ads. Since search bids don't work, some vendors are starting to focus on games or mobile videos. But the problem still appears, as the game revenue, its launch of the basic point still need to rely on software platform download, but in the platform application diversification today, in the absence of star products, under the premise, it is difficult to play their own game out. Furthermore, in the market to do a better game is netease and search Sogou, but both have their own game platform, as Baidu and other dedicated mobile gaming platform manufacturers, the difficulty is not small.

However, with the network video of traditional media challenges, Baidu held the PPS resources for their own development must be beneficial, but this resource in the use of the process, to pay attention to the user experience. Not only that, the mobile search port is much lower than the PC terminal, the former is estimated to be 0.5%, the latter 5%, if the use of network video too much emphasis on commercialization, then the final results can be imagined, will be throwing.

Since mobile search wants to rely solely on games or online video to generate revenue, how can future mobile search products rely on ways or means to achieve growth in their own business? I think if possible, mobile search products businesses still need to be based on software development, Mobile search as one of the features rather than the entire product model, because in the future more and more system software applications, the role of the search will be diluted, so timely search research and development focus on the second line, for the manufacturers themselves is a retreat.

But the elements of future search products should be more focused on voice search, fragmentation information, and social networking. Now the search form becomes more and more functional, if the traditional search as the focus of the future is too simple, so focus on voice search, is obviously a very consistent with market demand and transaction implementation function, as before the social contact is bound to be the future development of a focus. Voice is clearly closer to social function, and the combination of the two makes interpersonal communication more specific. So the rest of the fragmentation is going to make people think about it, in the future information demand era, we should talk about the search form more divergence for real-time search, aggregation search and search customization, such fragmentation will make search research and development more difficult, but to meet the crowd will be richer, for their own development is also very good.

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