Mobile search Melee hair-trigger UC choke claim giant trembling

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Sina Science and Technology Nan

"Baidu's foray into the mobile search response to UC is far from our expectation." "At the Global Mobile Internet conference held yesterday, UC chairman Yu to see Sina technology and other media said."

"UC and Baidu in the past have very good relations of cooperation, Baidu has been the UC's default search engine, each company according to their own needs to expand new business, this is not very normal things?" Yu questioned that.

Copy Zhou 祎 path

UC and Baidu friction from April 28, UC announced the joint venture with Alibaba, released mobile search engine new brand-god Horse (sm.cn), of which UC accounted for 70%, Alibaba accounted for 30% shares.

UC's strategy is completely replicated in the 2012-year 360 launch of the search path. At that time, 360 is also based on the browser, quietly launched 360 search, and gradually replaced as the default search engine, only a few days to achieve 10% of the market share.

It is reported that the horse has been in the interior of the low-key development of four years, last year, the integration of Alibaba's "a search" technology team and business, as well as the original Baidu's technical expert team, and Alibaba chairman Ma's support.

Yu revealed that just released 5 days of God horse penetration users have more than 100 million, in the domestic mobile search market penetration rate of 20% users. It is expected that the end of this year will reach 200 million user service coverage.

In the embodiment of the product, God horse Search and 360 search in the rhythm of the market basically consistent, are the first to hide their own brand, with "comprehensive search" or "search Daquan" such as the fuzzy concept as excessive, and other products mature, and then gradually exposed their brand.

Yu said that at present UC only uses 50% channels to promote God horse search. Sina technology in a number of mobile phone on the trial UC mobile browser found, UC home page has three main search entrance, is the address bar, the right of the Address bar search box and the top search box, where the address bar has all the default for God Horse search, and the other two most of the location is pointing to Baidu.

In addition, the UC Mobile browser home page also has no god horse search navigation entrance, but Baidu search is in the prominent position.

Boundary friction

In fact, after 360 published search and Baidu fell into the "3B War" "experience", the UC released mobile search brand God horse is "cautious."

In the April 28 press conference, Yu to the scene UC hundreds of employees repeatedly stressed his attitude towards Baidu, he said: "Baidu is a respectable company, is the PC era of the King of Chinese search engine." But mobile search is a new market, the God horse to its own positioning is the global mobile search innovator. In the past ten years, we have a lot of open cooperation in product level with Baidu, in mobile search business always follow the robot agreement, I believe that the future God horse and Baidu can continue to benign interaction. ”

He was deliberately referred to "follow the robots agreement," the emboldened is, at that time in the various products of Baidu in the Yisouspider agreement, are allowed to crawl, a search that is the predecessor of the God Horse, UC also specializes in notary notarized institutions to do a notary.

And in God Horse Search released 2 days later, May 1, Yisouspider from Baidu to allow the list to disappear. Then a large number of users found that in God horse search results, if there are Baidu bar, Baidu know, Baidu Encyclopedia and other content, with the hit will immediately appear a nearly cover the entire Mobile phone screen window, to remind users from unrecognized search engine, and suggested that users switch to "more secure mobile phone Baidu."

UC immediately issued a statement that Baidu suspected use of monopoly to combat god horse search. Yu said that after the announcement, May 4 Yisouspider was quietly restored by Baidu. According to Sina technology trial, from God horse search Baidu has no longer appeared in the window.

New track

In Yu's view, mobile search is not a traditional search to the mobile Internet extension, but a new circuit. "PC search is based on the user PC experience, the user enters a text, text, and finally produces a search result." But mobile internet users are increasingly unaccustomed to entering a text. ”

He cited micro-mail and mobile phone QQ, for example, the two products the biggest difference between the text is rarely mainly phonetic, and the latter is mainly text exchange. Yu believes that the future of mobile search text will be less than the proportion of search. After 5 years, text Search may fall below 50%, while voice, camera, click Input will become the mainstream of the market.

"On the PC search for a long pursuit of the full, each search word index how many pages, 1 million or 500,000, the more the better." But for mobile search, 1 million no doubt, the opposite accuracy mentioned important position, search engine must do denoising. ”

Yu that mobile search is completely different from traditional search and is a brand new species. "Don't think about the advantages you have, the advantage of this time is a burden." You want to see now users are new users, they have a lot of new requirements, you have to give them a new experience, a new business model. It is expected that by the end of this year, both China and the world, mobile search requests will be more than the PC search. ”

The melee is coming.

In addition to Baidu, Sogou and 360 search is also planning to penetrate the mobile search market. At present, in addition to UC market share of the largest mobile browser is QQ browser, and according to Tencent and Sohu agreement, QQ browser's default search engine is Sogou.

According to Sogou disclosed data, the first quarter of this year Sogou wireless traffic increased by 24%, wireless search accounted for the total revenue from the last quarter of 10% to 12%. Among them, Sogou wireless traffic almost all from the QQ browser.

In the day of Sogou earnings communication meeting, Sogou CEO Wang Xiaoquan to Yu poured cold water, he said, the browser on the phone is far from the PC important, PC users more than 90% of the time in the browser, but the mobile phone browser is no longer the only access to the Internet.

Wang Xiaoquan that UC innovation is still not enough, the future will only be half of the search launched in the browser search box, the other half of the traffic is outside the browser flow, such as the public comment on the platform, so the future of the search pattern has a greater change.

Another major search engine manufacturer 360 search from the end of last year in the planning to enter mobile search, launched mobile search independent app. However, according to insiders, because Zhou is not satisfied with the product, was repeatedly called back to redesign, so far 360 of independent search app has not been launched.

According to 360 people familiar with the story, 360 will probably enable its two most powerful applications on the mobile side: 360 Mobile guards and 360 mobile assistants to promote 360 search, of which 360 mobile phone assistants and 360 search are the easiest to combine. "360 mobile phone assistant an important function is to search, but currently limited to application search, the future may be extended to full web search." said the person.