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According to CNNIC report, as of December 2013 China's mobile internet users up to 500 million, and 80.09 million more than 2012, in such a large environment, search engine launched a "mobile search", that is, the PC end and mobile end of the search results to do statistics and ranking show. In contrast to the PC side of the fierce competition and competition, mobile on the ease of many, and even search engine to make the initiative to experience the user.
In the user's battle, the nutrition of the PC end is almost absorbed, from behind is even more difficult, then mobile search optimization, it also let "she" in front of the slip away? The battle for mobile search is on the verge of coming in and you're out.
A5 Webmaster Network, Heguijiang (SEO project manager, pay attention to me: http://www.admin5.cn) here to share some mobile search point of view, as well as notice! I am an Internet, is also a person who is engaged in the Internet, I hope this article can help more small and medium-sized growth, And the perception of mobile search.
What is mobile search?
Mobile search, as its name suggests, is a search performed on mobile phones, such as using "palm Baidu" or using some other browsing tool to retrieve Internet information on a mobile phone.
About ranking rules?
In the mobile side display, the search engine advocates mobile resources, excluding PC pages, so the same situation, the mobile end of the site rankings will be more forward.
About the construction format?
Construction format, URL recommended use: M.x.com such as the proposed subdomain format, rather than the use of directory form of the site. Second, please use: H5 to build the station.
For content requirements?
As much as possible to keep the PC-side data synchronized with the mobile end, do one by one correspondence, mobile search will match the results of PC search to mobile search. Also need not worry because content duplication, search engine will give down right, for mobile end page, Spider will think just a map of PC side, will move the page to judge.
In short, an excellent site, the construction of the corresponding mobile-side mapping, is currently indispensable, and relative to some of the PC-side do not happy site, it is not an opportunity. For eager friends, the following information can be used for reference:
Can you come up with an idea through the comparison of information and the competitive analysis of existing mobile terminals? Refer to what you are good at, focus on the needs of users, and develop mobile interconnection, not necessarily without your place. such as information from A5 Webmaster Network SEO project manager, Heguijiang writing (personal blog http://www.seebk.com/) focus on search, focus on SME growth.
Conclusion: The opportunity is reserved for those who are prepared, mobile search is the case, are you ready? Or just be a follower of an era.