Mobile search will be the biggest battleground in the search market

As we all know, the search market in 2013 has undergone great changes, 3B War, Sogou and search merged, have attracted enough attention. With the development of mobile search, in the 2014 years, the search engine more innovation may be mainly in the mobile search field, and traditional web search is not likely to be a big change in the country.

In the known materials, whether it occupies the mobile search market 72.1% Baidu Mobile search, or close after the 360 search and Sogou search, even for many years did not make great achievements of the appropriate search, 2014 have become their tacit force of the year. In this year, mobile search differential development is the normal, Baidu-led search engine giants in the mobile search market, the difference in the development of innovation, perhaps the best mobile search development strategy.

2014 Mobile search: The hottest battlefield in search engine industry

Cnnic released the 32nd "China Internet Development Statistics Report" data show that up to the end of June 2013, China's search engine Internet users scale of 470 million, compared to the end of 2012 growth of 19.28 million people, a half year growth rate of 4.3%, netizens use rate of 79.6%, The usage rate is second only to instant messaging.

According to the Analysys think-tank 2013 mobile Search monitoring data, in 2013 Q4 China Mobile search volume share, Baidu accounted for 72.1%, ranked first in the market. Baidu in the third quarter of 2013 earnings, Baidu mobile search more than 130 million active users. Compared to 470 million users of the entire search engine market, Baidu Mobile search the number of users there is a larger space for development. In the face of the number of users in the hundreds of millions of gap, Baidu on the one hand in 2014 will increase mobile search investment, but also use their existing influence to make a bigger fill. As an "open" market, behind it, 360 search and Sogou search, as well as appropriate search, are also eyeing the desire to get more development opportunities. Therefore, in the vast development of space in the future, 2014, mobile search will become the search engine industry's most fire battlefield.

Web search is not equal to mobile search: the way to make a fortune is to transform

Do you think mobile search is to use mobile phone to open a web search engine search information, just use the mobile phone screen to show the results of the search? Intelligent voice, semantic analysis, a greater understanding of the user's real information needs, more efficient for users to display the most appropriate information, mobile search technology innovation, Fully catch up with the mobile internet technology changes in this tide.

Why did we sing this before? Mobile search development, that many of the app directly to meet the needs of many people's information portal, let us use mobile search engine to search for information less often? It's a big part of the reason that we're still thinking that mobile search is a web search. Catch up with technology changes in the tide, mobile search results and search in the search and web search will be a big change, then with Tencent to establish a good relationship with the Sogou, whether by virtue of QQ browser 52.2% market share, can quickly and has made 72.1% mobile search market Baidu to contend with, And 360 search takes advantage of current mobile phone assistants, like the web-level search battle, to drive search development as a security housekeeper?

Small modest not optimistic about such a development strategy. When mobile search can solve the user's basic information demand has changed, users use mobile search environment, as well as search engines provide mobile search service and feedback content has also changed, the web-level of those who can learn from the way, but must be transformed, can become a good development strategy for mobile search.

How to develop mobile search in different ways

Web search engine Development method transformation is a long road, the beginning of the journey, but also only a small range of existing old methods of timely change.

December 2013, the author in A5 webmaster network and Chinaz webmaster online to see Baidu published "Adventure Plan" message, it said to increase the elimination of mobile search in the PC page, better standardize the mobile Web page code.

With the development of mobile Internet traffic channel transfer, a lot of personal Webmaster PC Station Development road becomes increasingly difficult. Baidu as China's largest search engine, its Baidu Advertising Alliance is also the largest advertising alliance, for the majority of personal owners have provided the opportunity to cash flow. Baidu's search for the center of gravity is moving to the field of mobile search development, as the "same-born" brothers, Baidu search engine in the development of mobile search product form, to maintain their market share in the mobile search market, tailored Baidu Mobile search optimization guide, relying on the existing network Alliance, To the webmaster to provide a new channel of development opportunities for traffic, will be able to cooperate in a greater degree of improvement in mobile search products of the difference in the development, is a win, which for Baidu in 360 search, Sogou, Yi Search in the attack of the defense, providing a greater defense strength.

Users use mobile search environment and basic requirements are changing, Baidu's canoe plan should not be the only one and proficient in the field of technology, operations, products, the market of personal owners of the plan for the mutual benefit and cooperation. The author thinks, the future mobile search field will appear more canoe plan, will the personal stationmaster's formidable resources in the mobile search domain to play out, realizes the mobile search the difference development, finally makes the mobile search in the mobile Internet overall development pattern, obtains at least one mail secondary school ship's identity, Walk freely in the ocean of mobile internet.

With the development of mobile search, the 3B war will also be transferred more to the mobile search field, mobile search in compliance with the trend of mobile Internet development, the difference between the development strategy, the formulation and implementation of the difference, will make mobile search more vitality, Make people more objective to realize that mobile search and web search is not the same experience. Differential development is currently the market share of 72.1% of Baidu Mobile search for the development of the center of gravity, but also 360 search, Sogou, should search them these Baidu challenger to the mobile search in the field of the process of open hands and feet, must go the road.